Latest / Multifamily Collective Podcast
1,759 Redefining The Comp Shop - Part 2
In this episode, we get further down the road on redefining the comp shop. Previously, we focused on understanding our competitors—those communities where we lose potential leases. Today, we're expanding this idea. Beyond just comparing physical amenities, we’re talking about giving our leasing consultants a real taste of the local experience. Imagine giving each team member $1,000 to explore the neighborhood, dine at local restaurants, and shop at nearby stores. This lived experience helps them truly understand and sell the unique advantages of our community. But there's more. It's crucial…
The skinny
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