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#122: Why Great Strategy Fails Without Clear Trade-Offs

In Episode #122 of The Executive Commute, Jayson Krause is joined by prioritization expert Jill Urbanoski, owner of Euda Prioritize, to explore why strategy succeeds or fails in the trade-offs leaders make after the plan is set.

Jill spent years as a chief of staff to a CEO and sat on an executive team at a large finance organization. That experience gave her a front-row view of how strategy, decision-making, competing priorities, and limited resources collide in real organizations. Her central argument is simple: prioritization is not a list. It is the practice of deciding which good thing…

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