Latest / Mini Scroll / The Impact of The Manosphere: Swiping Through The Rise of Alpha Male Culture with Tarang Chawla
Transcript
- 0:00This episode of Infinite Scroll is brought to you by Bumble.
- 0:03As part of Bumble's ongoing mission to create a dating space
- 0:06where everyone feels safe, they've teamed up with safety
- 0:09advocate Tarong Challa to launch a new suite of safety features
- 0:13and a social content series aimed at improving dating
- 0:16culture here in Australia. Bumble's latest updates are
- 0:19designed to empower its community and foster safer, more
- 0:22respectful connections. Like the feature Share Date,
- 0:26which allows you to share your date details with a trusted
- 0:28contact, and ID Verification, which adds an extra layer of
- 0:32trust by letting members confirm their identity.
- 0:35Plus, Bumbles review before you Send feature now extends to chat
- 0:39conversations, allowing its community to reflect on their
- 0:42messages and make sure they're being respectful before sending
- 0:45them. Thank you to Bumble for making
- 0:47this episode possible. Hi everyone, welcome back to
- 0:51Infinite Scroll. I haven't recorded an Infinite
- 0:54Scroll episode in a couple of weeks.
- 0:55It feels good to be back. So as you guys can probably tell
- 1:00from the title of this episode, I am so excited because this
- 1:03episode is going to be a deep dive into the manosphere and I'm
- 1:07doing it alongside Tarong Chala. This is less of an interview and
- 1:11more of a collaborative episode, so I hope you guys like it.
- 1:15As always, we poured a lot of time and energy into putting
- 1:19this episode together for you guys, and I'm really excited for
- 1:22you guys to hear it. This is a very heavy but a very
- 1:24important topic. As always, Please remember to
- 1:28rate, review and subscribe. Please sign up to our
- 1:30newsletter, also called Infinite Scroll.
- 1:33We're on Fridays. We round up the five biggest
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- 1:40We are like just a few subscribers off.
- 1:43So please subscribe to our YouTube channel if you guys
- 1:45haven't already. All right, I hope you guys like
- 1:48this episode. From shows like Adolescence to
- 1:55various alpha male podcasters, what once was a fringe online
- 1:59space is becoming increasingly mainstream.
- 2:03Enter the manosphere. The manosphere is a term people
- 2:06use to describe a specific side of the Internet, a collection of
- 2:09websites, forums, blogs, and other types of content that
- 2:13completely oppose feminism. As you can probably imagine,
- 2:17this side of the Internet is vast, and much of it can be
- 2:20quite triggering, upsetting, and disturbing.
- 2:23With that in mind, please be aware that we'll be discussing
- 2:25topics around violence, toxic masculinity, and misogyny.
- 2:29Listener discretion is advised. That being said, I actually have
- 2:33a guest here today to help me break down the rise of the
- 2:36manosphere, its niches, and how it's impacting Gen.
- 2:39Z with a specific focus on dating culture.
- 2:42Welcome to wrong Chala. Thank you so much, Lauren.
- 2:45It's great, great to be here. I'm so excited to chat with you.
- 2:48I've been following your work for years.
- 2:50For anyone who is not familiar with Tarong, he is an
- 2:53award-winning speaker, writer and advocate.
- 2:55He is the Co founder of Not One More Nikki, a grassroots
- 2:58nonprofit working to end men's violence.
- 3:01Adding to his already impressive resume is a sessional academic
- 3:05at Monash University and he is a former Young Australian of the
- 3:08Year finalist. Tarong has also recently been
- 3:11announced as Bumble Australia's safety advocate and will be
- 3:14offering support on policies and features to make online dating
- 3:18safer. So before we get into the
- 3:21episode, could you tell our listeners a little bit more
- 3:23about Not One More Nikki and your work in this space?
- 3:26Of course, firstly, thanks for having me on.
- 3:29It's such a like a treat to be here and to be able to have this
- 3:32conversation, you know, for your listeners about a pretty full on
- 3:36topic, one that a lot of your listeners, I suppose, live with
- 3:40the consequences of. And then hopefully talk a little
- 3:42bit about not only the work that Bumble's doing, but I guess the
- 3:45responsibility that all men play when it comes to challenging the
- 3:48manosphere. And this idea that just because
- 3:51of the way things are changing, it doesn't mean that men are
- 3:53under attack as a whole. But really it's an opportunity
- 3:56for growth and reflection and a little bit of positive self
- 4:00development for men as well, I think.
- 4:02So I started Not one more Nikki following the murder of my
- 4:05younger sister, Nikki. My sister was 23 when she was
- 4:09killed after she rejected a man. And he couldn't take no.
- 4:13And his attitude was that if she's not going to be with me,
- 4:17if I can't be with her, then no one else can.
- 4:20And, you know, we've seen sort of this devastating rise of this
- 4:24type of men's violence, particularly around dating and
- 4:27safety for women in Australia. And it's sort of it's really
- 4:31challenging as a man who wants all women to be able to be free
- 4:35and safe and equal in all relationships, you know,
- 4:38professional ones, romantic ones, especially to see this
- 4:41kind of thing going on. And so the work that we do at
- 4:44Not One Monique pushes for kind of what you might call systemic
- 4:47reform at a structural level. So working across policy,
- 4:50advocacy and education with a big focus on primary prevention.
- 4:54So how do we change the sorts of attitudes and drivers that lead
- 4:59to that type of really full on violence?
- 5:02Like how do we address the things that might seem innocent
- 5:05or innocuous things that we might talk about today, like
- 5:08negging, for example? Like how does that relate to
- 5:11really, really serious, terrifying things?
- 5:14And so for me, it's really, really important, I think, to
- 5:18have these sorts of new features from Bumble and to have this
- 5:21kind of accountability from a dating app, from a global dating
- 5:25app that's saying, you know, we want women to feel safe on our
- 5:29app. We want women to have
- 5:31experiences that are positive because getting to meet someone
- 5:34new should be exciting. You should have butterflies in
- 5:36your stomach because you're thinking about the possibility
- 5:39of what could be. You're not getting fearful
- 5:42because you're worried about your physical safety.
- 5:44And unfortunately, that's the reality for a lot of women.
- 5:46So not one Moniki sort of works across the board to address that
- 5:50type of thing. OK, so we have spoken about the
- 5:53manosphere at length on this podcast, as I'm sure a lot of
- 5:56our listeners know, but we've never actually done a completely
- 5:59dedicated episode on this topic. As I mentioned at the top of the
- 6:03episode, the online manosphere is a dark side to the Internet.
- 6:07It is widely understood as an umbrella term for the men's
- 6:10rights movement, capitalizing on the quote UN quote gripes that
- 6:14many men have with gender equality and the feminist
- 6:17movement at large. Though this is a blanket
- 6:20statement, the users who operate in the manosphere typically have
- 6:23a unifying ideology, believing that men, particularly white
- 6:27men, are actually the victims of contemporary gender relations.
- 6:32At its core, many manosphere participants and men's rights
- 6:35activists see feminism as an obstacle to actualizing their
- 6:39destiny of enforcing patriarchal gender roles.
- 6:43As Denise Kennedy Caller puts it in her book Extremism and
- 6:46Radicalization in the Manosphere quote, the manosphere attracts
- 6:50disaffected, lonely, isolated, and unhappy young men.
- 6:54For many, it radicalizes their despair into anger and hatred
- 6:57and gives them an outside target on which to blame all their
- 7:00problems while celebrating aggressive masculinity.
- 7:04The ideological origins of the manosphere can be traced back to
- 7:07the 1970s men's liberation movement.
- 7:10This of course, was a response, or should I say a spin off to
- 7:14the women's liberation movement of the same decade.
- 7:17However, the term manosphere itself goes back to 2009, first
- 7:22appearing on a Blogspot post to describe the various communities
- 7:25catering to men's interests online.
- 7:28The term was popularized years later when a man named Ian
- 7:31Ironwood, who was a pornography marketer, self published a book
- 7:35called The Manosphere, A New Hope for Masculinity.
- 7:38Since then, journalists, podcasters, and commentators
- 7:41have used the term to describe this space.
- 7:44It has also become synonymous with violence, with many
- 7:46journalists pointing to the manosphere as one of the drivers
- 7:49of various mass shootings in the United States.
- 7:52OK, so before we dive too deep, Tarong, I'm curious how familiar
- 7:56you are with the manosphere and alpha male culture online.
- 7:59When and how were you introduced to the side of the Internet?
- 8:04I suppose, like any man, I'm very familiar with it, right?
- 8:09I'm intimately familiar with it. Part of it is the fact that it
- 8:11relates to a lot of my work. So I take sort of that kind of
- 8:15forensic interest in it, I guess you'd call it.
- 8:18But the other side of it is that as men on the Internet,
- 8:22regardless of age, it's so easy to see this content, right, to
- 8:28be exposed to it. And I think for me, I've really
- 8:32witnessed and experienced how this online misogyny is fueling
- 8:36real world violence, right? Not to say that what's happening
- 8:39online is OK. There's a lot of people that
- 8:42think that, oh, just because it's something written in the
- 8:44comments section that it doesn't have genuine impacts on people's
- 8:48lives and livelihoods. That's not the case, right?
- 8:50A lot of the harmful stuff that said online has pretty
- 8:53devastating consequences for women and girls in particular.
- 8:57And so there's this whole thing, you know, where it's all of this
- 9:01kind of radicalization under the guise of self help.
- 9:04And so I think one of the things that I've seen and one of the
- 9:06things that I've sort of become so familiar with is how, whether
- 9:10it's Reddit forums or like just going on my own YouTube spiral,
- 9:13seeing how quickly I can go from, you know, setting up an
- 9:18app for the first time, whether it's TikTok or another app.
- 9:21And then seeing how you go from like just generic, bland vanilla
- 9:24content into stuff that is condoning rape or deep seated
- 9:29misogyny and violence against women.
- 9:31You know, and there's like, there's so many influences
- 9:33online. I don't want to like name drop
- 9:35them because I don't want them to get credit for what they do,
- 9:38right? But we know who these people are
- 9:40and they're propagating views online.
- 9:42They're spreading messages online that I think really,
- 9:45really harmful to women, but at the same time, I think that they
- 9:49really limit men. You know, I think what I really
- 9:51care about with this is the idea that self help for men is a bad
- 9:55thing is something that I disagree with.
- 9:57I think that content that helps men better themselves is
- 10:00fantastic. What I worry about, you know,
- 10:03and when I've paid more attention to what content men
- 10:05are consuming, I've worried about how a lot of that stuff is
- 10:09the kind of gateway. It's like the gateway drug to
- 10:13more serious stuff. So it might start with, like,
- 10:15fitness content, right? And that's great.
- 10:17Like, if you want to look after yourself, fantastic.
- 10:19But it quickly devolves into this kind of misogyny and hatred
- 10:23of women and blaming women for the issues that men's men face.
- 10:28And that's something that I just fundamentally disagree with.
- 10:30And I think that, you know, more men would do a lot better in
- 10:33their life and have better outcomes if they were a bit more
- 10:36conscious about this type of content that, you know, they're
- 10:39exposed to. And I guess going back to self
- 10:43help content, I'm curious to hear what type of content then
- 10:47you think men should be consuming or if there is any
- 10:51kind of safe quote UN quote self help content for men that won't
- 10:55lead them down a pipeline? I mean, there's a, there's a
- 10:57bunch of like, you know, really good mental health podcasts that
- 11:01are anchored by men or at least Co anchored by men.
- 11:04And I think one of the things that they do well is that they
- 11:08are pro feminist and pro social. So rather than blaming a
- 11:11particular group, whether it's women or immigrants or people of
- 11:14color or trans folk, rather than using a marginalized group as a
- 11:18scapegoat, they really get to the core of what is the anxiety
- 11:22or what is the fear or the apprehension that men are
- 11:24experiencing. And I think that's sort of what
- 11:27we might call positive masculinity that's under that
- 11:29umbrella. And I think it's really powerful
- 11:31because that type of content and being more selective as men
- 11:34about the content that you consume really helps challenge
- 11:38the manosphere, which has just become so powerful.
- 11:40So the manosphere isn't unique to the United States, it's
- 11:44international. The anti feminist ideology
- 11:47extends beyond country, culture and religion, showing just how
- 11:50powerful this kind of rhetoric and community can be.
- 11:53That being said, theorizing the manosphere is tough, but various
- 11:57experts have tried. A journal article by Debbie
- 12:00Gang, a senior lecturer from Dublin City University,
- 12:03investigates the masculinities and anti feminist sentiments
- 12:06that have emerged across the manosphere.
- 12:09Among her findings, she concludes that anti feminist
- 12:12politics of the manosphere are rooted in extreme misogyny and
- 12:16personal attacks directed towards specific women, most of
- 12:19whom are publicly feminist. One of the most mainstream
- 12:22examples of this phenomenon is of course Gamergate, which we
- 12:26will get into later. As Gang notes quote, the
- 12:29findings indicate a marked shift from a predominantly political
- 12:32to a broadly cultural discourse, including a move toward a more
- 12:36visual, video and meme based articulations of men's rights.
- 12:40This is accompanied by a greater preoccupation with men's
- 12:43personal relationships and psychological and emotional pain
- 12:46rather than the collective political action.
- 12:49Other academics have pointed to the phenomenon of aggrieved
- 12:51entitlement to explain why men are drawn to the manosphere and
- 12:55men's rights activist groups. To put it simply, aggrieved
- 12:58entitlement is a feeling of being owed certain privileges
- 13:01and a lifestyle and is often associated with CIS straight
- 13:04white men. And to many of these men,
- 13:07feminism and women's rights pose a threat to the life they were
- 13:10quote UN quote promised Quote. As the saying goes, when one is
- 13:14accustomed to privilege, equality feels like oppression.
- 13:17In the manosphere, feminism has been conflated with female
- 13:20superiority or the destruction of masculine.
- 13:23Kennedy Caller continues in her book.
- 13:26At the heart of the manosphere's anti feminist misogyny is an
- 13:29insecurity about where they would find themselves in the
- 13:32social order if basic notions of masculinity were culturally
- 13:36redefined. From your point of view, Tarong,
- 13:39what kinds of men are most vulnerable to being radicalized?
- 13:43Oh. What a great question, Lauren.
- 13:45I think, you know, we kind of in order to understand that we have
- 13:49to get back to, I guess some of that stuff that you were saying
- 13:52that, you know, in quoting Kennedy collar there about what
- 13:56makes the manosphere so powerful.
- 13:58And I think at its core, the types of men that get invested
- 14:03in the messaging of the manosphere and sometimes fall
- 14:07prey to it without necessarily realizing it are the ones who
- 14:10are like directionless, you know, ones who might be
- 14:13struggling with their own self esteem, their kind of identity.
- 14:17And I think if we look at it like, if we take like this big
- 14:19picture of you, like we step back for a second, there's been
- 14:21like post second wave feminism, so many like advanced answers
- 14:25for women, right, globally. And obviously so much more that
- 14:28needs to be done, particularly with like an intersectional lens
- 14:30and accounting for like the varying kind of experiences that
- 14:34different types of women have across the world.
- 14:36But I think what has happened is that you have this kind of thing
- 14:39now where struggling men get this like identity, right?
- 14:43They get this sense that instead of feeling disconnected,
- 14:46emasculated and directionless, they latch onto these content
- 14:50creators or these influencers, and ultimately they feel like
- 14:54they now belong somewhere, right?
- 14:56And I think one of the things that's really powerful there is
- 14:59that the manosphere has sort of almost like the algorithm is
- 15:03rewarding controversy, which gets clicks, right?
- 15:06And so I'm sure you experience this, I'm sure listeners who
- 15:09themselves are like content creators will find that like
- 15:12they'll put stuff out on on socials and no one will engage
- 15:16with it. And they do something more
- 15:17controversial or they say something that's a bit more like
- 15:19click baity. And all of a sudden it just
- 15:22likes the most watched video that they've ever made.
- 15:24And they're kind of a bit shocked themselves.
- 15:26They're like, hang on a minute. Like what's going on here?
- 15:28And what's going on is that this is by design, right?
- 15:31It's by design that content that discriminates against
- 15:35marginalized groups, women as a whole, right?
- 15:37Not to mention like particular subgroups of women will end up
- 15:41performing better, right? The algorithm is rewarding that.
- 15:44And I think that on the counter, like the flip side of that has
- 15:47been the places for men where they can sort of express
- 15:52vulnerability, where they can express anxiety or fear without
- 15:56being shamed are so few and far between, both in the real world
- 16:00and especially online. And so you find this thing where
- 16:03like, particularly in my work with young men, they often don't
- 16:06want to go along with what they know is openly sexist or
- 16:09misogynistic, But in order to fit in, they'll kind of the kind
- 16:14of belief that they need to belong to a community of men
- 16:16will trump whatever, like kind of moral values that were raised
- 16:21in, in their family home or the things they learn at school or
- 16:23at TAFE or university or whatever.
- 16:25And I think it's really important, you know, if we're
- 16:28trying to, if we're trying to address this, that we get to the
- 16:32core of what types of men are vulnerable to radicalization.
- 16:35And the common thread is that they are sort of men that are A,
- 16:39searching for belonging and B, searching for someone to blame.
- 16:44And I think that's the really powerful thing.
- 16:46It's men who are open to blaming women or the feminist movement
- 16:51at large without even really understanding what the feminist
- 16:53movement is, because the feminist movement isn't about
- 16:56women's superiority at all, right?
- 16:59It's about women's equality, right?
- 17:02And really about liberating men as well from gender stereotypes
- 17:06that limit their own development, right?
- 17:08It's about creating spaces where men can express themselves
- 17:11freely. And I think, you know, the
- 17:12manosphere has become so powerful because it's given
- 17:15these men an identity, although it's like you touched on before,
- 17:19it's built on grievance and hate.
- 17:21And I think that's ultimately so counter to what we want boys to
- 17:25have, which is role models for emotional literacy, role models
- 17:29for their own well-being, role models for actually having
- 17:32fulfilling like experiences on dating apps, right?
- 17:35But unfortunately a lot of those kind of grifters, you know, that
- 17:40are that are toxic male influencers aren't giving them
- 17:42that in reality. It's clear that questions of
- 17:45power and the potential of losing it propel the manosphere
- 17:48forward. As we just mentioned, to many of
- 17:50us, it is obvious that men continue to hold positions of
- 17:53power across the board. You only need to look so far at
- 17:56the gender gaps in political leadership and senior positions
- 17:59in the workplace. But participants of the
- 18:01manosphere would say otherwise. So it's worth questioning why
- 18:05these men feel threatened in such a way that pushes them to
- 18:08anti feminism and extreme misogyny.
- 18:11To answer this we need to understand what these sub niches
- 18:14value. Groups within the manosphere
- 18:16tend to define a person according to their sexual market
- 18:20value, SMV, or their level of sexual desirability, both for
- 18:24men and women and for low status men, those who are seen as less
- 18:29desirable or aren't having sex. This often feeds into their
- 18:32sense of aggrieved entitlement. So, Tarong, what role do you
- 18:36think loneliness and isolation play in pulling men toward these
- 18:40spaces? Oh, it's a huge, it's a huge
- 18:43factor, right? There's like a, there's a start
- 18:45that like 75% of people want to feel less lonely.
- 18:50And on the face of it, right, you can just look at that as
- 18:52being numbers, right? But that's really three and four
- 18:54people that want to feel less lonely.
- 18:56So to me, that's kind of like almost a cry for connection.
- 18:59And I think one of the things that happens here for men who
- 19:02are drawn into the manosphere is that loneliness makes men
- 19:05susceptible to spaces that offer quick answers, right?
- 19:09I think that like actually doing the work is pretty confronting.
- 19:14And it's also not very sexy. You know, like for men, the act
- 19:17of like going to therapy or taking up a boxing class as a
- 19:20way to like, healthily deal with like whatever aggression or
- 19:24anger you're feeling, it requires putting in the work.
- 19:28And I think it's so much easier to kind of look for a scapegoat.
- 19:32And that's where a lot of these men get radicalized without
- 19:35realizing it. And I think that's why it's
- 19:36become such a big social problem is because it starts so
- 19:39innocently. And I think one of the things,
- 19:41you know, like, like Bumbles, you know, feature about being
- 19:44able to share the date, I think it helps to like build trust,
- 19:47right? Because it's kind of going in at
- 19:49a level where men are kind of encouraged to be accountable
- 19:53from the beginning, right? And it's kind of also addressing
- 19:56the problem head on that a lot of women in particular when
- 19:58they're going on dates, when they're meeting men for the
- 20:01first time or even for the second or third time and not,
- 20:04you know, necessarily as safe as they could or they should be.
- 20:07And I think that it's really important that we kind of
- 20:10understand that, yes, men are feeling lonely.
- 20:13Only but loneliness is not a an excuse or a justification.
- 20:18It's only an explanation for how they get radicalized, right.
- 20:21So I think we have to like kind of juggle that kind of competing
- 20:24truth where it's like a lot of men are using it as an excuse.
- 20:26And you touched on that idea of like a grieved entitlement and
- 20:29being owed something. And I think, you know, for the
- 20:31male listeners or for those listening who have men in their
- 20:34lives, I'd encourage them to listen to this segment of the
- 20:37show and kind of reflect on the fact that women don't owe them
- 20:41anything. You know, like Ronnie Chang, the
- 20:44comedian has this amazing bit where he talks about how women
- 20:47aren't vending machines for men, right?
- 20:50Where it's just like, just because a lot of men will be
- 20:52like, I bought her dinner, you know, or I paid for this.
- 20:54And it's like, well, they don't owe you sex.
- 20:56But it's because they're so ingrained in this, right?
- 20:58And a lot of these toxic male influencers play directly into
- 21:01that, that idea that the world has changed and you're the
- 21:04victim now, right? And actually, that's not what's
- 21:07happening. The world has changed to give
- 21:09people more rights. And you said it before that, you
- 21:11know, for those with privilege, equality can feel like
- 21:14oppression. And that's what's happening
- 21:15here. A lot of men are feeling like
- 21:17they're lonely and victims and no one wants to date them and
- 21:21that they like they're doomed. But that's not the case.
- 21:25The actual flip side of this is that there's so much opportunity
- 21:27for men. And I think loneliness kind of
- 21:29is one of the ways that some of those manosphere influences
- 21:33really play into the vulnerabilities and insecurities
- 21:36that men have and sadly are going through very alone, you
- 21:40know? And I think one of the antidotes
- 21:42is for men to be more open to talking about this stuff and
- 21:44actually sit in the discomfort of it.
- 21:48Absolutely. So before we get into why the
- 21:51manosphere has become increasingly mainstream and what
- 21:54that means for both men and women, it's important to break
- 21:57down some of the most prominent subcultures that exist within
- 22:00it. Understanding these groups helps
- 22:03clarify the underlying beliefs that drive the movement.
- 22:06One umbrella idea within the manosphere is the concept of
- 22:09being red pilled, with the terminology coming from the
- 22:12Matrix being quote UN quote red pilled is being aware of the
- 22:16alleged truth of the world, which includes waking up to
- 22:20feminist brainwashing and misandry Tarong.
- 22:23Do you think it's enough for men to simply avoid red pilled
- 22:27content? Or how do you think men can be
- 22:30more proactive in calling it out when they see it?
- 22:32Or do you think men even realize that they are shown red pilled
- 22:36content? I think it depends, right?
- 22:39I think in some cases, and we're talking about particularly after
- 22:43the success of adolescents on Netflix, we're having these
- 22:45conversations around just how people at a very young age are
- 22:49being radicalized. And I think in those situations,
- 22:53you know, just from like a children's development
- 22:55perspective, we're talking about kids here, right?
- 22:58So they're not necessarily going to have the same response as
- 23:00someone that's like 22, OK? And so for a lot of them, they
- 23:03may not even be aware that they're being red pilled, right?
- 23:06But for those that are old enough and have enough life
- 23:09experience, I think often they are aware, right?
- 23:12And it starts, as we were saying, pretty innocuous.
- 23:15And I think what ends up happening is that those who
- 23:18don't want it to continue just avoid it.
- 23:21The problem is that avoiding it isn't enough.
- 23:23Like, it still exists. It's still there.
- 23:25I think silence allows it to spread because at the, you know,
- 23:29the top of the show, when we were talking about how the
- 23:31algorithm rewards controversy, this is the type of content that
- 23:34gets so many more views, so many more clicks, and it gets shared
- 23:37so much. And I think one of the things
- 23:39for men is that we're often worried that calling things out
- 23:43means confrontation. Calling things out means that
- 23:46you have to take this kind of moral high ground.
- 23:48And I don't think that's what calling things out actually is.
- 23:51I think calling things out happens best when you don't do
- 23:54it in a confrontational way. You know, I think you can do
- 23:57things by a sharing better content, right?
- 23:59So for men, rather than getting that kind of video and sharing
- 24:04it that, you know, is kind of goes against your own moral
- 24:06value, share the content that up with men that shows positive
- 24:09examples of men doing really great things, whether that's for
- 24:12men themselves or for women or for other people.
- 24:15And that content does exist. It's there online.
- 24:18And I think that's a really powerful thing.
- 24:21I think another thing that can be really powerful is checking
- 24:24on your friends, You know, particularly if you're a guy who
- 24:27kind of sees that someone is going through like this kind of
- 24:29mental health thing or they've recently been through a breakup.
- 24:32Understanding that these are the risk factors where men get drawn
- 24:36into manosphere content, right when they go through a breakup,
- 24:39they're feeling at their lowest. We've all been through breakups.
- 24:42It's when you feel like, okay, nobody loves me a not true
- 24:45right. But when you're in the dumps,
- 24:47right, and you're really, really depressed, a lot of these
- 24:51influencers will capitalize on that.
- 24:53They'll reach out to them in a way where it's like, hey, like
- 24:55I'm here and this is how you get better, this is how you get the
- 24:58girl, etcetera. And I think one of the things
- 25:01that makes me really uncomfortable is that we have to
- 25:04give men more opportunities to express themselves when they are
- 25:07in that situation without shame, right?
- 25:09So that men can feel vulnerable openly.
- 25:12And I think also there is like one of the most powerful things
- 25:16that I've found is not laughing along at jokes in say, group
- 25:20chats. Not actually actually going with
- 25:22the kind of stuff that denigrates women or marginalized
- 25:27groups, right? Something so powerful, which is
- 25:29so easy to do is when someone makes a sexist joke, ask them to
- 25:33explain it. Just be like, wait up.
- 25:36I don't, I don't get it. What do you mean?
- 25:38And it's amazing how much stuff, right, How many reels we share
- 25:42on Insta or how much, you know, how much stuff on TikTok just
- 25:46ends up being not that funny, right?
- 25:49And this isn't saying that you can't joke about topics, right?
- 25:52It's saying that you have to, you know, that if you're a
- 25:55content creator or a comedian or a budding comedian, you have to
- 25:58be better than just punching down.
- 26:00And I think, you know, I found it so powerful just asking
- 26:03people to explain, like, I didn't get it, you know, because
- 26:07then they themselves, as they're explaining it, are almost
- 26:10telling on themselves. And they're like, wait, that's
- 26:12yeah, now that's a bit awkward. Yeah.
- 26:14Yeah, right. Flip.
- 26:15The embarrassment, I guess. And that doesn't involve like
- 26:18talking about feminism or misogyny or you don't have to
- 26:21say any of those words. You just end up having the
- 26:24conversation without having the conversation, which I think is,
- 26:27you know, still as powerful, right, in terms of the outcome
- 26:31that we seek. Like, I'd love it if we could be
- 26:33in a world where it's like, we could just sit down with, you
- 26:36know, two men could sit down and have an open conversation around
- 26:38feminism or mental health or feelings.
- 26:41But the reality is we're not there yet.
- 26:43And we're not there yet because for a long time, men have been
- 26:45shackled by these kinds of rigid expectations of masculinity.
- 26:49And so kind of doing those things helps to not only avoid
- 26:53red pill content, but actually to put it in its place.
- 26:57Yeah. No, I love that.
- 27:00Well, men's rights activists have quote UN quote taken the
- 27:03red pill. But another prominent group that
- 27:05have been red pilled are in cells.
- 27:08In cells are probably the most widely recognized subculture
- 27:11within the manosphere. We have spoken about this group
- 27:14before, but as a quick reminder, an In Cell is a portmanteau that
- 27:17stands for Involuntary celibate. Like other groups within the
- 27:21manosphere, In Cells operate from a worldview rooted in
- 27:24patriarchy, gender roles and eugenics.
- 27:27They believe that they are owed sex, seeing women as gatekeepers
- 27:30to something they believe is their right.
- 27:33This perceived sexual rejection fuels resentment not just toward
- 27:37women, but also towards so-called Chads, attractive,
- 27:40sexually successful men. While In Cells were once
- 27:43relegated to obscure blogs and forums, they have increasingly
- 27:47found online community through mainstream platforms.
- 27:50And even though this group has been condemned and repeatedly
- 27:53banned for its misogynistic and dangerous rhetoric, spaces like
- 27:57Reddit and now X have become new avenues for this ideology to
- 28:01spread, helping bring it closer to the mainstream.
- 28:04Another prominent group within the manosphere, and the last one
- 28:07that we'll discuss here, are pickup artists.
- 28:09These men rely on a set of strategies and psychological
- 28:12tricks specifically designed to manipulate women into sleeping
- 28:16with them. Much of this ideology is rooted
- 28:19in Neil Strass's book The Game, which essentially offers a
- 28:22playbook on how to, quote UN quote, win women through
- 28:24manipulation rather than genuine connection.
- 28:27One of the most well known tactics in this space, as Strong
- 28:30already mentioned, is nagging, deliberately offering backhanded
- 28:34compliments to create insecurity in a woman, making her more
- 28:37likely to seek validation. Pickup artists also teach men to
- 28:41quote flip the script, encouraging them to create a
- 28:44dynamic where the woman is trying to gain the man's
- 28:47approval. This behavior is undeniably
- 28:49predatory, built on power imbalances and coercion rather
- 28:53than mutual respect or attraction.
- 28:55What's especially telling is that many men who identify as
- 28:59pickup artists often struggle with romantic success and
- 29:02instead of reflecting on themselves, turn to formulas and
- 29:05manipulation to gain control. So, Tarong, what kind of
- 29:09relationship dynamics are being encouraged when men are taught
- 29:12to neg or manipulate women for validation?
- 29:17I think at its core, it's kind of creating this dynamic, this
- 29:22like relationship dynamic that's built on power or control, not
- 29:27partnership, right? That's, that's really what we're
- 29:30getting at here, that it's like the man is in charge and the
- 29:33woman is secondary to that. And I think it's, it's also like
- 29:37teaching men to fear women's agency rather than respect it,
- 29:42which is kind of really weird dynamic, right?
- 29:44Because a lot of this behavior from those who will use negging
- 29:49is driven by fear and insecurity, right?
- 29:51Like everything that we've learned so far in this episode
- 29:53about the manosphere is that it's not driven from like men
- 29:57are great, but we want them to be better than they are because
- 30:01there's some issues, right? It's that like, women owe
- 30:04something to men, Men are hard done by, men have been short
- 30:08changed, everybody hates us, no one wants to date us, etcetera.
- 30:13And that stuff isn't true. You know, I think one of the
- 30:15things that really stands out for me in this conversation when
- 30:18it comes to nagging and manipulation, Well, I guess
- 30:21there's two things. One is, I just want to preface
- 30:23that I'm not saying, and I don't think that this is only
- 30:27something that men do, right? There are other people, women
- 30:30who might use these sorts of tactics.
- 30:32They might have even read the game.
- 30:33I'm a millennial, so I like, I remember when it was like all
- 30:36over the news and everyone was like almost encouraged to read
- 30:39it. And it was kind of like almost
- 30:41sold to men. I remember when I was younger,
- 30:42it was like sold to men as being like the solution or the
- 30:45antidote to their problems. And I think at the time, for me,
- 30:50it was really difficult not to like, kind of be red pilled
- 30:52because I was just like, wait, like, I'm not dating anyone.
- 30:56Is this why? And it's not why I was single at
- 31:00the time, right? It's got nothing to do with
- 31:01that. And so that's the first thing.
- 31:04And the second is that, like, you know, 96% of people that
- 31:07Bumble interviewed, they want more respectful experiences,
- 31:12right? So there's this kind of hunger
- 31:13for healthier norms and relationship behaviours as well.
- 31:16And I think that the dynamics from negging and manipulation
- 31:19are that you're setting yourself up.
- 31:21If you're a guy who's like trying to use these tactics,
- 31:24you're ultimately setting yourself up for a relationship
- 31:28that won't last the test of time, right?
- 31:30You're not setting yourself up for a healthy partnership.
- 31:32You're setting yourself up for failure.
- 31:35And it might not happen straight away, but it will happen
- 31:37eventually because no woman anywhere is going to want to be
- 31:42with a guy who's just consistently treating her like
- 31:44shit, right? And I'm not talking about like
- 31:46playful teasing and banter. I'm talking about like
- 31:49constantly putting someone down as a way to kind of keep them
- 31:52under the thumb, right? To kind of exert control over
- 31:55them. And I think one of the things
- 31:57that like these pickup artists are doing here is that they're
- 32:00kind of like they're playing into that vulnerability that men
- 32:03have in a way where they're almost teaching men to like,
- 32:06rehearse scripts rather than being their authentic self,
- 32:09right? And I think, you know, and I can
- 32:11never speak for women, but I think that all the women that
- 32:14I've ever met want men to be more authentic, right?
- 32:19They want men to connect with them.
- 32:20They want connection over performance, right?
- 32:24And a lot of the stuff that's in like the game and other
- 32:27strategies for pick up, for picking up and like from pick up
- 32:30artists generally is kind of like grounded in this idea that
- 32:34men are like deficient and they need to follow this script,
- 32:38right? And so it kind of limits women,
- 32:40but it also limits men and makes them almost like they're a bit
- 32:43dumb or stupid and that their own charm or their own
- 32:47authenticity is not what's going to work for them.
- 32:50And I think it's really, really great to see kind of this shift
- 32:54in Gen. Z, right?
- 32:55There's one thing I think Gen. Z is doing really amazing. 79%
- 32:58of Gen. Z people that Bumble interviewed
- 33:00would say that like, self love is foundational.
- 33:03So for me, I'm pretty optimistic.
- 33:04I think there's hope, right? That kind of younger, younger
- 33:08users of the app and younger people in the dating scene kind
- 33:12of value that idea of like self love and self development.
- 33:16That's actually better for everyone.
- 33:18And I think that's really powerful to me because I think
- 33:20all of those kinds of dating app coaches and all that, ultimately
- 33:24the majority of them are just teaching you a script.
- 33:27And that's not what a real relationship looks like.
- 33:29That's not what real connection in the long term looks like.
- 33:32It might get you the first day, it might set you up for the
- 33:34second, but that's it, right? And most men don't aspire just
- 33:39to be fuck boys. And so I think what's really,
- 33:41really powerful is that actually, like, leaning into the
- 33:45vulnerability, actually leaning into the fear and having these
- 33:47kinds of experiences that are grounded in authenticity and
- 33:52connection and the kind of the uncomfortable fact of like,
- 33:56dating is messy but also fun, right?
- 33:59And I think that's what's really powerful here.
- 34:01And we're kind of seeing that come through.
- 34:03And I think it's like we're living in this really
- 34:05interesting time now where I think more men are open to this
- 34:08conversation. And for men who are listening,
- 34:10who are a bit worried, like, I'm going to be judged, Yeah, you
- 34:12might be right. I'm not going to sit here and
- 34:14pretend and tell you that, like, people aren't going to judge you
- 34:16or think it's weird or maybe even call you slurs.
- 34:19But you know, the reality is that there are enough people now
- 34:22that actually want to see the flip side, especially women.
- 34:24So if you're like a guy who like exclusively only dates women,
- 34:27then like it's probably better for you to lean into the
- 34:30authentic side of yourself that's a little bit
- 34:32uncomfortable, a little bit fearful that sometimes cries,
- 34:35you know, the same scene in a movie or whatever.
- 34:38And just lean into that because I think you'll actually have
- 34:40probably better dating prospects and results if you actually just
- 34:44embrace that side of yourself more.
- 34:45So while the Manosphere is diverse, spanning across
- 34:48multiple platforms, forms, and creators, its members are
- 34:51ultimately united by a shared, red pilled ideology.
- 34:55At its core, the manosphere promotes male supremacy, a
- 34:58shared sense of victimhood, and a tendency to blame women for
- 35:02changes in society that allegedly prioritize female
- 35:05empowerment. Despite their different
- 35:07approaches, they all feed into the same key belief that
- 35:10feminism, equality, and women's success comes at the cost of
- 35:14men's power. After defining the manosphere
- 35:17and exploring some of its niches, it's not surprising that
- 35:20this corner of the Internet and the ideology that comes with it
- 35:24started as a fringe movement. But what was once seen as
- 35:28extreme is becoming increasingly mainstream.
- 35:31We talk a lot about the broader shift toward conservatism
- 35:34online, from the rise of trad wives to aesthetics like quiet
- 35:38luxury, clean girl, and old money, all of which subtly or
- 35:42not so subtly lean into the conservative values and the
- 35:45celebration of wealth. This shift obviously poses
- 35:47significant threats to women and other people who are not CIS,
- 35:51white, and straight. And while these aesthetic trends
- 35:53are harmful, none pose as great a threat as the manospheres move
- 35:57into the mainstream. Before I dive into some theories
- 36:01strong, do you want to share any theories that you have as to why
- 36:04the manosphere has gone mainstream?
- 36:06Yeah, I think it's because masculinity is in a state of
- 36:09flux. I think that masculinity isn't
- 36:12what it kind of used to be like traditional masculinity.
- 36:15And so I guess influencers have stepped in where institutions
- 36:20have failed, right? There used to be kind of common
- 36:22rites of passage that boys and men kind of underwent.
- 36:26That was like how they experienced what becoming a man
- 36:30was and what being a man meant. And a lot of that stuff now
- 36:34doesn't exist in the way that it used to.
- 36:36And I think that's largely for the better, right?
- 36:39I think a lot of the ways that boys were taught to be men in
- 36:41the past were rooted in kind of sexism or misogyny.
- 36:46And now, unfortunately, not only is that still the case in some
- 36:50segments, it's grown to become more violent, more possessive
- 36:54and more entitled than ever before.
- 36:56Right? And I think that one of the
- 36:58reasons that the manosphere has gone mainstream is that these
- 37:01kinds of new methods, where pop culture is full of these
- 37:04figures, is that it's normalized views of men's entitlement over
- 37:08women's bodies, their choices, their experiences.
- 37:10And so we've seen it like, in terms of legislation, like when
- 37:14we saw the kind of the overturning of Roe V.
- 37:16Wade in the United States, we saw like, how laws were
- 37:20changing. And so now when institutions
- 37:23have failed, women and men feel imbolved, boldened, right?
- 37:27We're seeing that there are men who are like grifters
- 37:30capitalizing on this and they're making so much money.
- 37:33And I think I wish that, like, you know, our younger male
- 37:36listeners understood that a lot of these people don't actually
- 37:39really care about you or your well-being.
- 37:41They just see someone that they can make money from, you know,
- 37:44and that's the most depressing thing because they don't
- 37:46actually really care about you. They don't want you to get the
- 37:48girl. They don't want you to have the
- 37:50lifestyle. They don't want you to like,
- 37:52look old money, right? They just want you to buy
- 37:57whatever it is that they're selling.
- 37:59And I think that's such a depressing thought and
- 38:00depressing reality. And so now they're offering this
- 38:03sense of identity and direction and it's just wrapped up in
- 38:06misogyny. And one of the kind of best
- 38:08quotes that I was ever told about this stuff is that how
- 38:13there are generations of men. You know, now when we hear about
- 38:16men shifting towards the right, like younger man and going
- 38:18towards this idea of like wanting the trad wife aesthetic
- 38:21from their female partners and stuff.
- 38:23Is that the kind of younger generation of men have the same
- 38:27misogyny and sexism of previous generations, but none of the
- 38:30life skills. So like they can punch a hole in
- 38:33drywall, but they don't know how to plaster up and fix it.
- 38:35That's really funny. And I thought that was kind of
- 38:37really like, you know, almost like telling on themselves, like
- 38:40they don't actually know how to do stuff that traditional men
- 38:43knew how to do. And so for those men who are
- 38:45kind of really, you know, deep into that red pill ideology,
- 38:49it's almost like, bro, like, check yourself, like actually do
- 38:52a stock take of going, what's actually going well for me?
- 38:55And is it because all women suck and women are to blame and, you
- 39:00know, feminists are evil. And if they're really honest,
- 39:05the answer is no. The answer is never that women
- 39:07are to blame or that feminism is equal.
- 39:09The answer is that there's a handful of content creators that
- 39:12they probably started following online because they thought that
- 39:15they'd helped them in some way. And maybe they did at first,
- 39:18right? Maybe they did.
- 39:19But now all they're interested in is that they continue like
- 39:24paying for that subscription or that they continue basically
- 39:27sharing their content so more vulnerable men see it.
- 39:29So rather than actually helping men, they're setting them back.
- 39:33So there are a couple of central moments that have propelled the
- 39:36manosphere into normalcy over the last few years.
- 39:39First and foremost is Gamergate. This was a massive harassment
- 39:43campaign in 2014 that targeted women who spoke out against
- 39:47misogyny and gaming. It all started when indie game
- 39:50developer Zoe Quinn released a game called Depression Quest.
- 39:54Soon after, an ex-boyfriend of Zoe's posted a lengthy, invasive
- 39:58blog accusing her of cheating with several men in the gaming
- 40:01industry, reportedly to boost her career.
- 40:04One of those men was allegedly a writer for Kotaku, a major
- 40:07gaming publication named Nathan. Although both Zoe and Nathan
- 40:12denied the allegations, waves of gamers swarmed Twitter, Reddit,
- 40:16and 4 Chan, claiming that this was a quote ethical breach in
- 40:19gaming journalism. While the Gamergaters claimed
- 40:22they were fighting to expose corruption by any means
- 40:26necessary, their actions were ultimately pure harassment.
- 40:30Women faced relentless abuse and threats, some so severe that the
- 40:34FBI got involved. One of the women, aside from
- 40:37Zoe, who faced this abuse, a commentator named Anita
- 40:40Sarkeesian, became a subject of a video game where people could
- 40:44beat her up. Ultimately, the unchecked
- 40:47misogyny and pure violence of Gamergaters marked one of the
- 40:50first major collective hate campaigns against women coming
- 40:54from today's manosphere. Not only did these participants
- 40:57position their agenda through the mantle of victimhood and
- 41:00morality, but it was also a clear shift toward personalized
- 41:04attacks on women, a characteristic that's deeply
- 41:06embedded in the manosphere. As we have already touched on,
- 41:09establishing a kind of ethical and moral superiority has gone a
- 41:13long way in normalizing the manosphere.
- 41:15This sense of victimhood, A mentality that wrongfully took
- 41:19off after the Me Too movement, is an extremely powerful form of
- 41:23collective identity. It can offer a sense of
- 41:26community, an explanation or excuse for why things may be
- 41:30bad, or even a scapegoat. Victimhood is a rallying
- 41:34emotion, an easy way to get people on board with A cause.
- 41:38And when it comes to the manosphere, this is exactly what
- 41:41has permitted its expansion. And this attitude, of course,
- 41:44reflects society and politics on a more macro level.
- 41:48That brings us to another reason why the manosphere has gone
- 41:51mainstream, the rise of people like Donald Trump and Elon Musk
- 41:56in positions of power. Here, there are two broad
- 41:59factors about Trump that have normalized the manosphere.
- 42:02The first is that Trump is a man that has been held liable for
- 42:05sexual assault and said some pretty disgusting things about
- 42:09women. Unfortunately, this hasn't
- 42:11proven to be an obstacle on his pursuit of the US presidency.
- 42:15Instead, it only validated many of the manosphere's beliefs.
- 42:19Trump's public persona has led many men to see his ascendancy
- 42:23as an opportunity to effectively push back against feminism now
- 42:27that a quote UN quote real man is in the White House.
- 42:30But the second and often overlooked factor is Trump's
- 42:33populist bent. Populism is generally understood
- 42:36as an ideology that attaches itself to other political
- 42:39movements and beliefs. At the core of populism, though,
- 42:42is a feeling of victimhood that the elites are ripping the
- 42:45people off by feeding into populist rhetoric.
- 42:47Trump has successfully shown the power of victimhood as an
- 42:50identity definer, validating the manosphere's tendencies.
- 42:55Truong, when misogyny gets wrapped up in the sense of
- 42:57victimhood and identity and content that is constantly
- 43:01pushed out online, which we have talked about a little bit so
- 43:03far, Do you think it can be undone or how can it be undone?
- 43:08Yeah, I think it can. I think it can.
- 43:11And, and I don't say that because I'm just, you know,
- 43:14wildly optimistic and living in some fantasy land, right?
- 43:19I think it can be undone, but that comes with some caveats,
- 43:23right? It comes with some cautions.
- 43:24It takes time and it takes real effort.
- 43:27And I think one of the ways that we get there is that men need
- 43:31unlearning and then relearning, not just shaming, you know?
- 43:34And from my perspective, I think that's why I try to advocate
- 43:37rather than just say criticize, you know, like you will never
- 43:40see me on social media saying that all men are bad or that all
- 43:44men are evil. I'll only ever say that I think
- 43:47all men play a role in the culture that might normalize
- 43:51violence against women, right? Because whether all men are
- 43:54violent or not, which we know they're not, all men benefit
- 43:58from men's kind of violence in the way that women are fearful,
- 44:03whether it's in public spaces or when they're in dating
- 44:06situations. And so I think it feels like
- 44:10this kind of mountain that we can't climb.
- 44:13It feels insurmountable. And I think one of the reasons
- 44:16is that for a long time, it's been on women's shoulders to
- 44:19kind of bring about this change. But I think it can change,
- 44:24right? And one example that I think is
- 44:26really important is that culture can change.
- 44:29If we look at how we talk about mental health now, we'll see
- 44:32just how much the culture has shifted, right?
- 44:35There used to be this idea that if you had depression or anxiety
- 44:40that you just get over it. But now we talk about it so much
- 44:45more differently, and it's not fixed, right?
- 44:48Don't get me wrong, I'm not saying that we don't have way
- 44:50more work to do when it comes to mental health and mental
- 44:52illness, but we're talking about it in a way that is far less
- 44:56victim blaming than it was before.
- 44:58And I think when it comes to this idea of misogyny that's
- 45:01wrapped up in victimhood and in cells and the manosphere more
- 45:05broadly, culture can change, but it's going to take time and real
- 45:09effort. Yeah, absolutely.
- 45:12And I think all of this, coupled with the way that women's rights
- 45:15have progressively been stripped back over the past decade, all
- 45:18of that has really emboldened the manosphere.
- 45:21And as a result, this side of the Internet has become more
- 45:24palatable to the masses. Though a lot of what we've
- 45:28spoken about is unfolding in the United States, we can't overlook
- 45:32the implications for us here in Australia.
- 45:34As we've already discussed, the online world, and the manosphere
- 45:38specifically, is a transnational space.
- 45:41That means trends, ideologies and the movements gaining
- 45:44traction overseas can easily bleed into our own digital
- 45:48landscape. So, Tarong, how do you think
- 45:51that Australia fits into the broader picture of the
- 45:55manosphere? And are we seeing a mirroring of
- 45:58international trends or something more homegrown?
- 46:02I think that we in Australia right mirror the US and UK
- 46:06trends, definitely, but I think we also add some of our own that
- 46:10isn't as particularly in the US as visible.
- 46:13And that's that idea of, I guess, larrikinism, you know, or
- 46:17like the Aussie bloke who's always having banter.
- 46:19And I think that's something that plays out in Australia and
- 46:22often the kinds of critics of equality or feminism or, you
- 46:27know, issues relating to gender equality often talk about how,
- 46:30oh, you can't be a bloke anymore, you can't have banter.
- 46:33And so I think that one of the things that Australia does
- 46:36that's unique is that we use that as a gateway to casual
- 46:41sexism to normalize the denigration or putting down of
- 46:45women, right? And I think that's sort of one
- 46:48of the things that sets Australia apart in a, in a
- 46:52harmful way from say, the US or the UK.
- 46:54We also have homegrown influencers here too.
- 46:56You know, we have a lot of unfortunately like people who
- 47:00claim to be mental health influencers or advocates, but in
- 47:03actual fact they're just either, you know, propagating kind of
- 47:08misogynistic talking points or men's rights activism.
- 47:12And we have less regulation here in the Australian kind of legal
- 47:15compliance regulatory component. And so I think that's what makes
- 47:18it sort of different to the UK and the US And also I think one
- 47:23of the things that's quite worrying is that the stakes in
- 47:26Australia are real. You know, Australia has in the
- 47:29developed world, you know, pretty high rate of domestic
- 47:32abuse and violence. And I think one of the things
- 47:35there is that it can be a bit confronting for a lot of
- 47:37Australian men to grapple with because often they'll look at
- 47:41other parts of the world where women might may have few rights
- 47:44and they go, oh, it's a problem over there, happens over there,
- 47:47or people of color do. It's not what we do here.
- 47:48It's not our color, but unfortunately, it's normalized
- 47:52enough here, right? It's normalized enough here that
- 47:55there is like, you know, a government national plan to
- 47:58reduce violence against women. It's not doing well, but that's
- 48:01because it's not just the role of government.
- 48:03It's the role of everybody, not just institutions, to actually
- 48:06be accountable and responsible for this.
- 48:07So I think Australia fits in globally in the sense that,
- 48:10yeah, we're a small population, but that doesn't mean that we
- 48:12have an excuse to continue any of this kind of behavior.
- 48:16So I wanted to round off this episode by exploring how the
- 48:20rise of the manosphere and alpha male culture and everything we
- 48:23just talked about has impacted dating, particularly for Gen.
- 48:27ZI know, we touched about it a little bit at the top of the
- 48:30episode, but how does the manosphere shape what young men
- 48:35believe women should want in a partner?
- 48:38And how do you think that this is influencing how young people
- 48:41are approaching dating? Yeah, I think this whole
- 48:45manosphere thing is really shifting the kind of way that
- 48:50men approach dating, the way that they view women, whether or
- 48:56not they are dating. And I think one of the things
- 48:58that is happening is that it's kind of training men to accept
- 49:02submission from women. It's training men that they are
- 49:06superior and dominant and that women are inferior second class
- 49:10beings. And that's not true.
- 49:11There is no biological basis for that.
- 49:14There is no scientific basis for that.
- 49:16There is only a cultural one that's being normalized.
- 49:19And I think that it's training men to expect submission from
- 49:22women rather than shared values. You know, and it might seem like
- 49:26some of these trends are just a little bit of fun, right?
- 49:29But in actual fact, they're kind of speaking to this kind of
- 49:33shifting value system where there are men who view women
- 49:36negatively. And I think that's really,
- 49:38really worrying. And like 93% of, you know,
- 49:41Bumble users want an alignment in values, right?
- 49:44So the tide is turning. They want to see that their
- 49:47perspective, like romantic partners share some of the same
- 49:50core values and moral beliefs. And one of those is gender
- 49:54equality, the idea that women and men and transgender folk,
- 49:57that everyone is an equal human being deserving of dignity and
- 50:00safety and respect. And that kind of gap between
- 50:03what men expect and what women want is becoming clearer.
- 50:08But it's also fixable. So if men are consuming the type
- 50:13of content that we were speaking about earlier, like pickup
- 50:16artist content and the like, how can they tell when it's crossed
- 50:21into something more toxic? And how would you say that they
- 50:26can, I guess mediate that? I think, you know, one of the
- 50:31things there is that we have to kind of, you know, if you're a
- 50:34man who sees this content, kind of think about what are the
- 50:38expectations of women and men that are being put out through
- 50:40this content? Is it expecting that, you know,
- 50:43or is it framing things that like women are out to manipulate
- 50:46them, in which case that's a red flag, right?
- 50:49Don't engage with that kind of content, right?
- 50:51Is it the kind of content that's making it seem like women have
- 50:54to play therapist, right? Or is it creating an environment
- 50:58where there's fear, where there should be, I guess, curiosity,
- 51:02right? We want to be able to encourage
- 51:03men to be able to identify what is actually helping and what is
- 51:08potentially harming. And I guess at its core, the
- 51:11most foundational thing is that if you are a man who comes
- 51:15across content and you're not sure if it's the kind of content
- 51:18that is manosphere red pill stuff, right?
- 51:21Ask yourself one question. Ask who is it saying is
- 51:26responsible for this? Is it blaming women and girls?
- 51:30Is it blaming others? Then maybe it's not the answer.
- 51:36If it frames women as the enemy, then potentially it's toxic.
- 51:40If it encourages manipulation or blame, then potentially it's
- 51:43toxic. You know?
- 51:44So ask yourself this, is this helping me to grow and be
- 51:48better? Or is this making me more angry?
- 51:51Is this making me feel like women are to blame and that the
- 51:55only way forward is for a return to some weird utopia where men
- 51:59had all the rights, you know? And it's kind of that critical
- 52:03self reflection and that critical engagement is so, so
- 52:06important, you know? And I don't blame people from
- 52:10Gen. Z in particular, right?
- 52:12Because never before, like Lauren, you'll know this as a
- 52:15millennial, we occupied a world before we were inundated with
- 52:19all this stuff. Yeah, right.
- 52:20We old. Yeah, yeah, literally.
- 52:22Yeah. I feel so old.
- 52:23But that's not the case anymore. Yeah, I know, right?
- 52:26It's now we're like a world where you won't even know how
- 52:30much stuff you actually are consuming because it's
- 52:34everywhere, right? We're bombarded with messages
- 52:37and that makes it really, really hard.
- 52:38That makes it really difficult. And so I think one of the things
- 52:41for everyone, but especially boys and men, is to ask, is this
- 52:45helping me grow or is this making me angry?
- 52:47Because if it is just there to make you angry and blame shift,
- 52:51then you're not going to grow from that.
- 52:53You're not actually going to become better.
- 52:55Your dating prospects won't improve, Your romantic life
- 52:57won't improve. You probably won't end up
- 52:59getting jacked any anyway, right?
- 53:01No matter how much you go to the gym, it's actually it's bad for
- 53:03your health, right? So all of this stuff, right,
- 53:07whether you care about women or not, and I'd encourage you to
- 53:10definitely care about women is going to have negative like
- 53:13health impacts for you as a guy. So it's like a lose, lose.
- 53:17OK, so then how can we encourage young men to take one step
- 53:22further and actively work against misogyny?
- 53:25So let's say they've identified the content.
- 53:28They're like, this is making me angry.
- 53:29I can tell this is red pilled content.
- 53:31How then do we get them to care about misogyny?
- 53:35It's a really good question, you know, And I think that what we
- 53:38can do to help men counter misogyny, particularly online,
- 53:42is to think about the kind of content that they engage with.
- 53:46So follow better role models, right?
- 53:48Actually engage with the men who are putting content out there
- 53:53that does address these issues, but in a way that doesn't blame
- 53:56women or other groups, right? Speaking up in Group chats, even
- 54:00with humor, right? Not laughing along at those
- 54:03jokes, right? Particularly, you know, know,
- 54:05when you meet someone new and you're sharing like, you know,
- 54:07experiences of like, your first date or something.
- 54:09If someone makes a sexist comment or a joke about someone
- 54:12that they've just met or that they're about to go on a date
- 54:14with, don't laugh along at those kinds of sexist jokes, right?
- 54:19Actually create an environment that is not like a safe space,
- 54:23but a brave place, right? A brave place to actually stand
- 54:27up against sexism or misogyny. And then I think ultimately
- 54:32understanding that your social media is yours alone, right?
- 54:37Your feed, right? Whether it's on TikTok, it's
- 54:40your for you page, or it's your Discover page on other apps,
- 54:43it's actually able to be curated according to what you believe,
- 54:49right? You can shape it according to
- 54:50whatever you want, right? And so actually be a bit more
- 54:54intentional with what you consume online.
- 54:57And I think for a lot of men in particular, they won't
- 55:00necessarily realize that they've been drawn into this kind of red
- 55:05pill dark side of the Internet in the manosphere because it
- 55:08starts so innocently, right? And I think being more
- 55:12intentional with how you consume and engage with social media is
- 55:15a really, really powerful way not only to counter misogyny
- 55:19online, but actually to have a better experience.
- 55:21You know, like governments, for example, have proposed things
- 55:24like a social media ban and all that kind of thing.
- 55:26And I just think that stuff is so ridiculous, right?
- 55:29I like, I remember being young and if my parents were like,
- 55:32don't do something or the government was like, you can't
- 55:35do this. I feel like I'm definitely doing
- 55:37that. That is 100% the only thing I
- 55:39want to do now. And so like, I don't think this
- 55:42will work. You know, I think this is a real
- 55:44kind of policy failing as an idea.
- 55:48And I think we, you know, I can't, I can't say we because I
- 55:53don't really fit into the young people umbrella anymore.
- 55:54But like, but I think that young people have the answer and it's
- 55:59being intentional in the content that they consume, you know, and
- 56:02I love seeing when, you know, particularly young men will
- 56:06like, they'll pull out their phone and they'll be like, hey,
- 56:08this is the stuff that I'm looking at.
- 56:10What do you think? And it's kind of like it's
- 56:11footballers or sports people who are a bit more open about their
- 56:14social values or, you know, for example, athletes that have
- 56:19stood up for the Black Lives Matter movement, you know, and
- 56:21actually shared resources. And I think that that stuff is
- 56:25really, really powerful. You know, and seeing
- 56:27particularly sports people and seeing you know, kind of
- 56:30traditional kind of quote UN quote, alpha male types share
- 56:33this stuff is so good because it's not just the kind of like
- 56:37soy boys or whatever. It's now like getting to the
- 56:40kind of the the parts of of mainstream culture where quote
- 56:46UN quote, normal men, right? Or men who look like men are
- 56:51actually taking a stand. And I think it's really, really
- 56:53powerful. So follow those role models,
- 56:55like actively reject the types of ones who by just saying stuff
- 57:00that you don't believe in and hold yourself and your friends
- 57:03to account. And really what you consume
- 57:06shapes what you believe, right? And if you genuinely make a
- 57:10conscious choice to actively just get rid of that stuff,
- 57:14firstly the algorithm will learn from it and it won't show it to
- 57:17you, but you'll also end up finding another corner of the
- 57:20Internet which has great examples of masculinity that
- 57:23will do a lot more for you. Shame doesn't change behaviour,
- 57:26but belonging does. It is when men are in a place of
- 57:30maybe despair or despondency or loneliness or isolation, when
- 57:35they are at their most vulnerable, that these types of
- 57:38red pill content creators are actually using that as an
- 57:40opportunity to line their own pockets, right, to get rich off
- 57:44them. Think that when we give men that
- 57:46sense of purpose and empathy, they're able to choose better.
- 57:49They're able to make better decisions.
- 57:51And one of the most beautiful things there is that not only do
- 57:53they benefit, but the women in their lives actually, you know,
- 57:56comment on it. And they're like, you know, he's
- 57:58so much better to be around. He's you know, he's actually
- 58:00looking after himself, etcetera. And I think it's really, really
- 58:03powerful. And so for me, a lot of this
- 58:05actually speaks to the possibilities that this has for
- 58:07men rather than what's being taken away.
- 58:10I love that. All right, so to round off this
- 58:14ginormous episode with your role as Bumbles safety advocate, what
- 58:19initiatives do you think could be implemented on dating
- 58:22platforms to promote healthier, more respectful interactions
- 58:26that could counter those toxic behaviors emerging from spaces
- 58:29like the manosphere? Yeah, I think, you know, I have
- 58:32to say, and hats off to Bumble for this because they've sort of
- 58:35understood that technology has the possibility to help, right?
- 58:40They've actually understood that as an app that prioritizes
- 58:44women's empowerment and women leading the way and going first,
- 58:49that they can use that technology and harness it for
- 58:52good. So features like ID
- 58:54verification, right, that you can go on the app and I've done
- 58:58it. It takes 2 seconds, literally,
- 59:00you use your government issued ID and you verify yourself.
- 59:03And then it shows people that are prospective matches, that
- 59:06you're legit, that you are who you say you are.
- 59:08It's it leads to better matches, right?
- 59:10I think that's amazing. The idea that you can review
- 59:13before you send. I think that's really powerful,
- 59:15right? I know that we all kind of
- 59:17sometimes want someone to sense check our messages.
- 59:20They want us to read before we send something and go, you know,
- 59:23is that flirty? Is that banter?
- 59:25Or is that crossing the line into something that's right?
- 59:29And for a lot of guys in particular who've been force fed
- 59:33and shoved down their throats, all this negative messaging
- 59:35about what it you know, how you pick up women or how you meet
- 59:38women and how you kind of can have more matches that review
- 59:43before you send is a really powerful way to go.
- 59:47Hey, you sure like that Isn't you know, Are you sure that you
- 59:51want to send that? So I think what's really
- 59:53powerful about the way it works as well, having been able to
- 59:56like demo it is see that it doesn't say to you outright.
- 59:59Like you can't say this right. It doesn't say that's bad.
- 1:00:03Instead, it gives you an opportunity to be self
- 1:00:06reflective. And I think that's one of the
- 1:00:07most powerful things. Is Bumble understanding that?
- 1:00:10Giving men the opportunity to actually do what they know is
- 1:00:14right is so much more powerful than just telling people this is
- 1:00:17what's right and this is the way that you have to be.
- 1:00:19And so I think Bumble is doing an amazing job there,
- 1:00:22particularly in light of the fact that 95% of users want
- 1:00:26dating apps to stop harm before it starts, right?
- 1:00:29They want them to prevent it. And so I guess this is, you
- 1:00:32know, Bumble's moment to lead. And they're doing that.
- 1:00:34And I'm really proud to be partnering with Bumble as a
- 1:00:36safety advocate for that. But then also I think
- 1:00:39understanding that it's not just about the app, right?
- 1:00:43It's not just on Bumble. It's actually on all people, all
- 1:00:47users of the app, especially men to understand that this is
- 1:00:50cultural. And when I say it's cultural, I
- 1:00:53don't mean that it's like I'm South Asian, Indian background.
- 1:00:55I don't mean like it's, you know, if you're Indian or you're
- 1:00:58African or you're Dominican or whatever, It's not like that.
- 1:01:02It means cultural in terms of like the society that we live
- 1:01:05in, right? It means culture in terms of
- 1:01:07society. And Bumble is creating this
- 1:01:09space for new conversations, for for better conversations.
- 1:01:13It's creating this space for men to be engaged in conversations
- 1:01:16that prioritize safety and empowerment when it comes to
- 1:01:19dating. And I think that's where that
- 1:01:21kind of intersection is that dating apps like Bumble are
- 1:01:25doing an amazing job with these new features.
- 1:01:27But ultimately, we have to encourage, and I really want to
- 1:01:31see more men using these features because I think
- 1:01:33ultimately then it's going to create a safer experience for
- 1:01:36women, right? Because if you're a guy who
- 1:01:38feels alarmed or shocked or scared when you hear the
- 1:01:41statistics about the kinds of experiences that women have
- 1:01:45instead of just going, well, I'm not one of those guys because I
- 1:01:48don't do that. You know, I'd never spike a
- 1:01:49woman's drink or I'd never cross the boundaries of consent or I'd
- 1:01:53never, you know, a no means no. It's not enough anymore, right?
- 1:01:58It's not enough to just go, well, I'm one of the good guys
- 1:02:00because that's the bare minimum, right?
- 1:02:02That's the ground floor. And so this is really an
- 1:02:05opportunity, I think, for men to be part of the conversation.
- 1:02:09And so I'm proud that Bumble has LED that using their tech to
- 1:02:12actually make things better. But actually now it's kind of
- 1:02:15almost an invitation for men in Australia to go, OK, what kind
- 1:02:18of man do I want to be? Thank you so much for joining me
- 1:02:22today. Thank you for having me.
- 1:02:24Thank you. Where can people find you?
- 1:02:26I'm on all the socials, Just type my name in at Tarang Chola.
- 1:02:31I'm there. Get in touch if anything that's
- 1:02:33come up in here. You got questions about it, I
- 1:02:36check my DMS. It'd be lovely to hear from you.
- 1:02:38And yeah, stay safe. Infinite Scroll is a podcast
- 1:02:43produced, presented and Co written by me, Lauren Meisner
- 1:02:46for Centennial World. This episode was researched and
- 1:02:49Co written by Annabelle Ben David.
- 1:02:51Thank you so much for listening. I love you guys and I will talk
- 1:02:54to you next week. Bye.