What 40 Million Daily Transactions Taught One Restaurant Chain About AI
What does real ROI from AI and analytics actually look like in the fast-food industry? At SAS Innovate, I sat down with David Gardner, Senior Director of Analytics at Boddie-Noell Enterprises, the largest franchise operator of Hardee's in the United States, to explore how a 60-year-old family business is transforming itself through data, forecasting, and AI. This is a company processing around 40 million transactional records every single day across more than 300 restaurants, where even shaving a few seconds off a drive-thru experience can have a measurable impact on customer satisfaction and…
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