Latest / Marketplace Proverbs and Coffee with Ernie-A Proverb Per Day Keeps Stinking Thinking At Bay / Marketplace Proverbs & Coffee With Ernie

Transcript

Marketplace Proverbs & Coffee With Ernie · Marketplace Proverbs and Coffee with Ernie-A Proverb Per Day Keeps Stinking Thinking At Bay

• 0:00
  [music]
• 0:13
  SPEAKER_00: Hi, I'm Ernie Lansford,
• 0:14
  SPEAKER_00: and this is Marketplace Proverbs and Coffee with Ernie,
• 0:18
  SPEAKER_00: your daily brew of proverbs with purpose to keep stinking thinking at bay.
• 0:24
  SPEAKER_00: I've read a chapter of proverbs every day for years,
• 0:28
  SPEAKER_00: the chapter that matches the day of the month, and I'm still learning from it.
• 0:32
  SPEAKER_00: And during each reading,
• 0:34
  SPEAKER_00: I find something new that helps me become a better person,
• 0:39
  SPEAKER_01: leader, and sales professional.
• 0:42
  SPEAKER_00: Over six decades,
• 0:43
  SPEAKER_00: I have advanced through various positions from retail sales clerk,
• 0:48
  SPEAKER_00: territory sales manager,
• 0:50
  SPEAKER_00: regional sales manager,
• 0:51
  SPEAKER_00: and eventually senior VP of global sales for some iconic musical instrument products
• 0:59
  SPEAKER_00: and professional audio brands.
• 1:02
  SPEAKER_00: I've lived on all sides of the sales life,
• 1:05
  SPEAKER_00: from a commission-only,
• 1:07
  SPEAKER_00: personal,
• 1:07
  SPEAKER_00: production-based approach to keep the lights on,
• 1:10
  SPEAKER_00: feed the children,
• 1:11
  SPEAKER_00: and make car payments,
• 1:13
  SPEAKER_00: to a six-figure salary income with a bonus based on team performance.
• 1:19
  SPEAKER_00: I've chased transactions to earn commission to elevate my lifestyle,
• 1:24
  SPEAKER_00: from making mortgage payments in a house in a lovely planned community,
• 1:28
  SPEAKER_00: To driving high-end European auto bills with monthly lease payments to match.
• 1:34
  SPEAKER_00: I've made sales for the sake of ringing the bell to win the monthly prize,
• 1:38
  SPEAKER_00: rep of the year status,
• 1:40
  SPEAKER_00: and other accolades that I felt elevated me in the eyes of my peers and
• 1:45
  SPEAKER_00: the marketplace.
• 1:47
  SPEAKER_00: For many years, I was constantly chasing transactions month after month.
• 1:53
  SPEAKER_00: It's called the treadmill effect.
• 1:56
  SPEAKER_00: And you know, that worked for a while.
• 1:58
  SPEAKER_00: But there was a turning point.
• 2:00
  SPEAKER_00: When I stopped acting like a vendor rep or VP of sales,
• 2:05
  SPEAKER_00: chasing transactions just to make a sale,
• 2:08
  SPEAKER_00: to draw attention to myself and to maintain a lifestyle I couldn't really afford.
• 2:12
  SPEAKER_00: Instead,
• 2:13
  SPEAKER_00: when I changed and started focusing on adding value to my customers,
• 2:18
  SPEAKER_00: adding significance to my customers and their customers,
• 2:21
  SPEAKER_00: that's when the relationships deepened.
• 2:25
  SPEAKER_00: In other words,
• 2:25
  SPEAKER_00: when I stopped chasing transactions,
• 2:28
  SPEAKER_00: And started building meaningful, lasting relationships.
• 2:33
  SPEAKER_00: The transactions came to me.
• 2:35
  SPEAKER_00: I've made a lot of mistakes in business.
• 2:38
  SPEAKER_00: Been doing it for over 60 years.
• 2:41
  SPEAKER_00: And I still do make mistakes.
• 2:43
  SPEAKER_00: But the wisdom of Proverbs has helped me grow through every one of them.
• 2:49
  SPEAKER_00: So here's what I promise you by subscribing to this podcast.
• 2:53
  SPEAKER_00: We're going to keep it real simple.
• 2:55
  SPEAKER_00: Each day,
• 2:56
  SPEAKER_00: I will read the highlighted verses from the chapter of Proverbs that matches the day
• 3:02
  SPEAKER_00: of the month and share those verses from a perspective of what it means to me
• 3:08
  SPEAKER_00: and how I have used those verses in the real world of business and relationships.
• 3:15
  SPEAKER_00: And hopefully, they're applicable to you too.
• 3:18
  SPEAKER_00: I will promise you this, you will not hear formulas, hacks, or shortcuts.
• 3:24
  SPEAKER_00: There will be no AI strategy for slide deck referrals,
• 3:28
  SPEAKER_00: nor will I ever promise you that you will increase your sales by X amount.
• 3:34
  SPEAKER_00: But I will promise you this, you will hear principle-based truth.
• 3:39
  SPEAKER_00: Learn through 60 years of personal marketplace wins,
• 3:43
  SPEAKER_00: losses, and thankfully, God's unshakable grace.
• 3:49
  SPEAKER_00: My podcast and books aren't about being religious.
• 3:53
  SPEAKER_00: They're about being real and letting God's word guide how we treat people in business.
• 3:59
  SPEAKER_00: Many years ago, I coined and trademarked the term customer success mastery.
• 4:04
  SPEAKER_00: And frankly, it's more than just a trademark slogan.
• 4:07
  SPEAKER_00: It has become a way of life.
• 4:10
  SPEAKER_00: It means helping our customers get where they need to go faster and faster.
• 4:15
  SPEAKER_00: It
• 4:19
  SPEAKER_00: means building relationships rather than chasing transactions.
• 4:23
  SPEAKER_00: It means stewardship over self-interest, purpose over pressure.
• 4:29
  SPEAKER_00: And it means allowing the Holy Spirit to lead our work, our words, and our wins.
• 4:36
  SPEAKER_00: I truly believe the Marketplace is the most fertile mission field on planet Earth.
• 4:42
  SPEAKER_00: And when we influence the Marketplace for God, We influence the world.
• 4:47
  SPEAKER_00: So grab your coffee, open your Bible app to Proverbs, and follow along.
• 4:53
  SPEAKER_00: Let's grow together daily.
• 4:56
  SPEAKER_00: I'm Ernie Lansford,
• 4:57
  SPEAKER_00: and this is Marketplace Proverbs and Coffee with Ernie,
• 5:00
  SPEAKER_00: your daily brew of Proverbs with purpose to keep stinking thinking at bay.
• 5:24
  SPEAKER_01: Thank you.