Latest / The Scene Projects / Daniel Burrus on Embracing AI, Innovation, and Strategic Foresight

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Daniel Burrus on Embracing AI, Innovation, and Strategic Foresight · The Scene Projects

• 0:12
  Welcome in to another exciting episode of Real Biz.
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  I am your host Bubba Starts, and with me today is business strategist, best selling author,
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  and leading futurist, Daniel Burris.
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  Daniel, welcome to the show.
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  Hey.
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  Thank you so much.
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  My pleasure.
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  Alright.
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  The the honor is all mine.
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  Promise you.
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  Really looking forward to today's conversation.
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  Obviously, you're heavy in the technology world, how businesses and organizations can use
• 0:38
  it to advance, with low risk.
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  But before we get into that, I'd love to just get a little bit of your backstory and how we
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  kinda got to where you are now.
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  Well, thank you.
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  I started out teaching biology and physics, and I mentioned that only because I'm a researcher
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  at heart.
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  I've started six companies.
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  Five were profitable in the first year.
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  Four were national leaders in The US in their first year.
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  Very unusual.
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  So I don't just write books and give speeches and do consulting.
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  I start businesses and rapidly grow them, which, of course, we'll talk about.
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  And for quite a few decades, I have been written seven bestselling books and given
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  thousands literally of speeches and consulting about how predictable the future is and how to
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  rapidly grow a business with low risk.
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  And, so I think that is a great way for us to, tee this up.
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  Fantastic.
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  Well, I appreciate that.
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  It's nice to talk to people, that have done it, not just written and speak about it.
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  I I feel like in this digital era that we've grown in, the grifters really honed in in the
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  days of social media and were telling you how to do something that they had never themselves
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  even accomplished.
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  And it's nice that stuff.
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  I know.
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  It's terrible.
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  Yeah.
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  It's refreshing to have someone on who has lived it and then wrote the book.
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  I think that's the natural order of things.
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  Yeah.
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  Exactly.
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  And right off the bat, I mentioned that I started out teaching, and then I got, started a
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  a company.
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  So I've got a couple of key things, knowing we only have limited time, that I'd like to share
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  with all of you because I know some of you are starting a new business, some of you are
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  starting a new division, some of you would like to rapidly grow your company.
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  So a couple of things that helped me.
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  Remember, was coming from education, which means I didn't have any money.
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  Okay?
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  And, so there was the fear of failure in going into business because I had never had a
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  business course.
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  But what helped me was I thought, hey.
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  I got more than one fear.
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  And I laid them all out, and I realized the fear of regret for me was stronger than the
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  fear of failure.
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  And that allowed me to move forward boldly, number one.
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  Okay?
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  So think of all your fears.
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  Don't just think of one if you're doing something because we're all humans.
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  And if you get right down to it, we all do have fear.
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  Okay.
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  Number two, I never had a business course, so I didn't know how to compete.
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  So therefore, I made sure that I didn't compete.
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  And, woah, was that big.
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  I looked at what the competition was doing so that I knew what not to do.
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  Too many people study the competition, and they become a competitor.
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  They're doing what they did.
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  What I wanna do is do what they're not doing, what they have not thought of.
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  There's windows all over the place.
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  I mean, if you're a retailer in a small town going up against a Walmart, if you do what
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  Walmart does best, you'll fail.
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  But if you look at what Walmart does badly, you will thrive.
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  You see what I'm getting at?
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  So I made sure I did not compete.
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  And, the third thing I'll just mention, and then we'll go into some more dialogue, is I
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  could not afford to fail slowly.
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  So I decided I needed to fail fast.
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  And a lot of us in business, when we are starting something, we have success metrics.
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  This will go from here to here to here to here to here.
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  You should have some failure metrics, you know, which way you're going.
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  Because you don't wanna be failing too slowly.
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  It is very expensive.
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  So that helped.
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  And by the way, by failing fast, I learned faster because our best successes in life do
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  not come from our successes, my friends.
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  It comes from our failures and the lessons learned.
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  Well, you're a real pro.
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  So much value already there.
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  I think you've already changed the minds of a lot of people that are listening and hearing
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  some of this for the first time.
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  This is where we are a lot alike.
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  I'm not afraid to fail.
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  My fear of living a life that, was not lived to its fullest potential is much greater than my
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  fear of not having enough money or of being, you know, at risk of losing it all.
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  To to fail only means that you are learning, and to fail forward is something that I say a
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  lot.
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  Also, something that I say a lot is see a need, fill a need.
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  And that's exactly how I end up as a podcaster.
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  Daniel, two years ago, I was working at a factory as a welder and could have gone on with
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  that existence at Infinitum.
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  I saw plenty of guys that were there doing it, but I also saw the condition of their bodies,
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  the condition of their health, the condition of their mental state.
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  And I didn't want anything to do with it.
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  And the fear of ending up just like them, and no offense to those people that were doing it,
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  knowing that I had the ability and the place in time we are right now because of technological
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  advances, especially in the department of artificial intelligence, which I'm sure we're
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  going to cover.
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  I have the opportunity now to be more efficient than any human being maybe ever has been
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  before.
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  And now I've set out for the last two years of learning.
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  Yes.
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  There's been failures.
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  There's been some pretty big ones, but there's also been some massive growth.
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  And now we stand poised to not separate ourselves from the competition, to build our
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  own something that other people will try to copy along the way.
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  And I think that speaks exactly to what you're talking about.
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  Nobody is out really covering the independent musician world.
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  That's why I dove in as hard as I did with them because there are tens of thousands or hundreds
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  of thousands of artists around the world that all they wanna be is famous.
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  And while I am not Joe Rogan, I can make them more famous than they were yesterday by
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  inviting them and and bringing them into a world that no one here knows who they are yet.
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  Exactly.
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  Well, first of all, congratulations on your transformation, your personal transformation,
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  and being bold.
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  Number two, you did something really important.
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  You were looking to the future.
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  You see, we're gonna spend the rest of our life in the future.
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  Maybe we should think about it a little and most of us don't, but you did.
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  You started looking at the future and saying, you know, the future of my welding career is
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  not the future I want.
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  And you were looking at the future of other people's bodies and what was going to happen to
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  them over time.
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  You were looking at the future and making some strategic decisions, which I want us to do.
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  You know, a lot of people wait for have a wait and see.
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  Let's wait and see what's gonna happen.
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  And by the way, you can wait yourself right out of business.
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  So what's the alternative?
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  So there's a couple of two areas.
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  Normally, we only have a short amount of time.
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  I wanna get into AI.
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  But before I get into AI, let me help you with dealing with how to turn risk into a growth
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  accelerator.
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  Alright?
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  I've been looked at forecasting the future, you know, seven books, thousands of speeches and
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  articles, and I've been right most of the time, almost all the time.
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  How?
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  I've learned how to separate what I call the hard trends based on future facts that will
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  happen, that means they can't be changed, versus the soft trends that may or may not
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  happen, which means they can be influenced.
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  So all trends are either hard or soft.
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  I'm teaching everybody a a key ingredient right here.
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  Example of a hard trend because most people would say, the only thing you can be certain
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  about is death and taxes.
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  But I would say, well, I know.
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  Hey.
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  We're, we are in winter.
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  Next will be spring.
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  I'll be right.
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  And, in other words, there's lots of ways to have certainty.
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  For example, in The United States right now, 10,000 people every day are turning 70 years
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  old.
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  Are they gonna get chronologically younger?
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  No.
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  They're a hard trend, I call it.
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  They're gonna get older.
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  By the way, we could predict a lot of problems and presolve them, or we could let them play
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  out.
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  We could see opportunities.
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  Let me give everybody example.
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  Here's something that doesn't exist right now.
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  A lot of people love to go boating.
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  They love to go fishing.
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  But when they get in their eighties and nineties, it's kinda hard to launch the
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  trailer, you know, the boat.
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  So what if you and I designed an easy launch trailer designed for seniors and did a good
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  job?
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  Would we have a growing market every year?
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  Well, yeah, we got hard numbers on that.
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  Would we know exactly which countries export to and which one's not?
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  Yes.
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  We know the aging population countries and that matter of fact, you could go to a bank with
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  solid future statistics and get a loan for that.
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  Right now, there is no easy launch trailer for seniors.
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  Now I want you all to just ask yourself as you're watching this, raise your hand where you
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  are right now if you think, well, we're never gonna see one of those.
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  Now I can't even see you right now, but I know you did not put your hand up.
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  Why?
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  Because here's why.
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  If it's based on a hard trend, if it can be done, it will be done.
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  If you don't do it, someone else will.
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  Technology.
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  Demographics is a super category of hard trends.
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  Another one is technology.
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  I mean, AI is getting more powerful at a exponential rate every day.
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  By the way, hard trend.
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  Will you be using it to rapidly grow your company?
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  Soft trend.
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  I don't know.
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  That's up to you.
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  So when you start separating the hard from the soft, the thing I love about a soft trend, you
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  don't like it, you can change it.
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  The thing I love about a hard trend is I can see problems before I have them so I can
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  presolve them and move forward faster.
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  I can see disruption before it disrupts so that I can be the disruptor or let myself be
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  disrupted.
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  Because today, you're either gonna be the disruptor or the disrupted.
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  The middle is gone.
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  You're either going to be more relevant or less relevant.
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  The middle is gone.
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  Well, I think you have a choice here.
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  Now I don't have time to go into any more of that because I wanna make sure we have time for
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  AI.
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  But what I wanna do is just say, I've written literally books on this, Anticipate
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  Organization, Flash Foresight that have been bestsellers.
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  You can go to burris.com and find out more.
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  I got free resources there.
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  I'm not even trying to sell you something.
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  So and you can join me on LinkedIn.
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  I got over a million followers there.
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  Why?
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  Because I share things like this.
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  So you can dig in more if you want to.
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  But now I'm gonna change the channel because AI is so important to us.
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  Let's flip the switch just a little bit.
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  Yeah.
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  I love it.
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  I I I I use AI a lot in our business and not to cut you off there, but I I really had one
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  interesting question because you're sharing so much insight here.
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  I wanna get back, and we have plenty of time.
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  Don't feel like you're rushed at all.
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  The the conversation can't go on.
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  The only thing I got to do from here is go on a 5,000 mile tour for the next three weeks.
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  So don't worry about me.
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  When I get on the road, I get on the road.
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  But for you, how did your, you know, previous life as a teacher and researcher, how did that
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  influence you in your business career when you were starting out?
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  Well, actually, it was, what I was interested in always, even in high school, was when I read
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  about a new innovation.
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  Again, I'm just telling you myself.
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  But when I read about a new technology of some kind, I always ask myself what's the future
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  impact.
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  So somehow, I was just always looking at not just the present, but the future.
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  I'll give you an example.
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  Several years ago, and again, I run a research company, so we research global innovations in
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  all areas of technology.
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  Well, a new one came across my desk, and that is, there's a new type of paint that absorbs
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  energy during the day and glows the color of the paint at night.
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  Now a lot of people would say, oh, that's cool.
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  But I go a step further than that.
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  I ask myself, well, where could that be used?
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  And the first thing that came to mind since I've been to India is there's a lot of people
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  on motor scooters and they have their families on those those things.
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  I mean, holy cow.
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  And by the way, their headlight is really low and poor.
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  What if they all glowed at night?
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  Would we have less accidents, less people dying?
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  And I thought, oh, yeah.
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  That's a good use.
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  And then I started thinking of other uses and ideas that weren't happening, but I knew they
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  would if we just applied them.
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  And, I think, again, that's why I've been able to start businesses successfully.
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  So Speaking of learning from trends, my cat can't figure out that this table is just not
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  going to hold her the way that she thinks it is.
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  Well, I understand how that how that can be.
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  So, again, it was a transition.
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  And when I was teaching, I had an idea for a airplane design and light airplane,
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  experimental aircraft.
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  And and during a summer, I built it, test flew it, turned out to be a really great plane.
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  I had 37 national locations in the first year.
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  By the way, I never had a business loan.
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  I did it all using principles that I teach in my materials and books and things like that.
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  Because the reality is I was put on the planet to teach.
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  So that's why I'm even telling you about hard trends and soft.
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  Rather than me on this interview just giving you some trends and saying, hey.
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  Good luck to y'all.
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  I'm saying, no.
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  No.
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  No.
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  I would like you to be a much better futurist.
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  I would like you to do what Bubba did looking at his future and saying, you know what?
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  There are many chapters in the book of life, and maybe it's time for a new chapter.
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  By the way, if you're right if your book of life has become a tragedy, you need a new
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  chapter.
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  You are the author, not somebody else.
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  So, again, a little advice there.
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  Yeah.
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  And esoterically, I think there's not enough people that understand that your your reality
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  is much more pliable than you think it is, and it starts inside of your mind.
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  And as a creative person, a songwriter, and being a musician and having created things in
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  my life, I know that you can literally create something from nothing at all.
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  From a single thought, you can now have a song or or whatever.
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  Right?
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  Now it's a podcast and a network of podcasts, and it just keeps growing.
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  But I I don't think there's enough people that even really understand that they are much more
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  in control of their life than they feel like.
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  Well and not only that, Bubba, but there are there's much more inside us than we realize.
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  And before this podcast, I mean, you don't know all what I've done, but, actually, I put myself
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  through college playing league guitar in a rock band, and, I play a number of different
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  instruments.
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  Matter of fact, I play every day.
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  So even though I'm a business guy, you know, you gotta stimulate different parts of the
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  brain.
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  I've got you.
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  I'm interviewing.
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  I've got about a twenty minute break, and then I got a business call.
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  During that twenty minute break, I'm picking up a guitar.
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  Now why am I doing that?
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  Shifting my brain.
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  You know, I'm on a business call here.
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  I'm gonna do a little creative work, and then I'm gonna go back.
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  And you know what?
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  That brain shifting is powerful.
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  But I promised you some AI talk.
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  Let me give you, first of all, a powerful resource right off the bat, and then I'll talk
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  about how we can use it.
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  And that is, I have actually personally used over 1,200 AI tools.
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  Bet you haven't met many people that have done that.
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  And and you can read about here are the best tool lists.
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  And I've looked at those tool lists that a lot of people put out and tried them.
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  And you know what?
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  A lot of them are crap.
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  They're not good.
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  So I wanna find out I wanna separate the wheat from the chaps.
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  So I've tried over 1,200 tools, and what I've done is I put out a free report where I've
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  given you the top five tools in a whole bunch of numbers of categories.
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  By the way, I bet you don't even know the categories of ways you can apply these tools.
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  And I gave you case studies on how different size businesses and different industries have
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  used each one of these tools.
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  So if you're interested in that, by the way, I also have some tips on prompting and so on.
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  You can go to aistrategyreport.com, download it for free, and I suggest you look through it,
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  especially at the categories.
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  You can even see what it'll even do for you.
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  Most of us don't even have a clue as to what it would even do.
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  There's far more than ChatGPT out there or Perplexity or Gemini.
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  He's a man like I said, there's thousands of tools.
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  Which ones are the good ones?
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  So there you go.
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  Wanted to give you a free resource, and I mentioned the word prompting.
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  Alright.
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  Now you can go to a website or you can use AI to develop a prompt for you.
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  However, AI here's a rule for you.
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  It's good at getting you from zero to 80% of whatever you're trying to do fast, not a 100%.
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  80%.
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  It's a first draft, not a last draft.
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  That's why we still need us in this human world we live in.
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  We are not made out of silicone.
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  We're biological creatures.
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  We think different.
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  We create different.
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  And AI can only give you what it's absorbed up till now from the Internet.
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  It can't do the new things that you can think of.
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  By the way, it's not not good at elevating trust.
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  It's not good at establishing relevancy.
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  It's not good at reading body language.
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  It's not good at all the things that humans are so good at.
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  So if you are using AI to do a 100% of what you're trying to do, I'm gonna predict your
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  future.
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  We're not gonna need you because AI is gonna do everything you do.
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  We don't need you anymore, because AI is getting better.
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  You need to actually really develop that human element even more and make sure, again, you're
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  putting in that extra 20% that is what will make all of your work really, really good.
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  Okay?
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  So, again, I'm just kind of going on, but prompting is really, really important, and
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  it'll get you 80% there.
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  But you need to have a better a really good prompt.
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  Better prompt, the better you can create.
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  I just talked to a guy that I know quite well.
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  He's good with AI.
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  And he just told me he's got this amazing prompt that's doing amazing things.
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  If you typed it out on a piece of paper, how many pages long is the prompt?
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  20 pages.
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  Now, hopefully, I just changed your thinking about what a prompt is.
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  It's 20 pages.
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  By the way, that prompt will make him many millions of dollars.
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  Now most of us will have a paragraph sized prompt and think good enough or maybe two
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  paragraphs and think we got it nailed.
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  I've got a award winning online learning system.
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  You can find it burris.com.
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  And what I I've got there is I use an AI assist, and I wrote 280 prompts to make it work
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  amazingly well.
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  Well, where did I have to spend my time?
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  In developing the great prompts and then testing them.
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  That's how you get an award winning system.
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  I could have done let AI develop it.
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  It would not be a reward winning system, and it would not blow people's minds as to how good it
• 20:19
  is.
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  So take the time, get good at prompting because people will say, we don't need an AI.
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  I'll do that for you.
• 20:27
  No.
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  AI does part of it for you.
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  AI does part of everything for you, not all of everything for you.
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  It's really important for you all to really listen to.
• 20:37
  Yeah.
• 20:37
  It took me, it took me months of using it to understand how to talk to it.
• 20:42
  And I had some friends that, you know, kinda gave me some tips on those, and I've used
• 20:47
  those.
• 20:48
  And then I've just gotten better at talking to it and and having it ask having it ask me
• 20:53
  questions back to help me develop those prompts sometimes has been very useful for me.
• 20:58
  Right?
• 20:58
  Like, here's what I'm thinking about.
• 20:59
  Now take that.
• 21:01
  Now ask me questions back, and then I can answer those.
• 21:03
  And we can start having a conversation with this thing.
• 21:06
  Don't just plug it in.
• 21:07
  Take the first thing that it tells you and run with it.
• 21:11
  Often, you are, going to be, I I think, disappointed, at the results, or maybe not, and
• 21:18
  maybe you don't realize or or don't care enough.
• 21:20
  But if you care enough, it can do even greater things for you.
• 21:25
  Well, one of the thing for all of us, business guys out there and people, and that is you can
• 21:31
  create your own, let's call it, knowledge base that's proprietary to you.
• 21:35
  Now if it's in chat GPT, you're creating what's called the GPT.
• 21:42
  That that's your own personal all you put is what's in there.
• 21:46
  And then when you're working in it, it's not drawing from the Internet.
• 21:49
  It's drawing what you put in there.
• 21:51
  And when we are using any of these AIs, of course, is learning from us unless you do one
• 21:57
  of two things.
• 21:58
  Unless you get a enterprise version, which by the way is expensive.
• 22:02
  And if you're a mid or a big company, you can afford it, but some of you can't.
• 22:06
  But there's another way, a really good way that you can get the same level of security, meaning
• 22:12
  it's not learning off your stuff and it's secure.
• 22:15
  And that is you can create a team.
• 22:18
  And a a a team what's the smallest team?
• 22:23
  Two people.
• 22:25
  Two people.
• 22:26
  So, and the cost.
• 22:27
  Let's say if it's ChatGPT and let's say you're paying $20 a month for it.
• 22:31
  And let's say, Bubba, you and I wanna create a team so we can have security with what we're
• 22:36
  putting in there and all of that.
• 22:38
  You're paying 20.
• 22:39
  I'm paying 20.
• 22:40
  If we create a team, what's the difference in cost?
• 22:42
  You're paying 25.
• 22:43
  I'm paying 25.
• 22:45
  $5 more apiece.
• 22:46
  Woah.
• 22:47
  So if you've got a secretary or a partner or someone maybe it's a team of three or four.
• 22:54
  It's an inexpensive way of getting enterprise level security.
• 22:59
  I'm saying you ought to be thinking about doing that.
• 23:02
  And if you're not using chat, all the other ones have similar types of programs.
• 23:07
  Yeah.
• 23:07
  And I use an LLM router, called Abacus.
• 23:10
  That's been really great for me because it kinda runs through all of them and identifies
• 23:15
  which one would be better.
• 23:16
  Now a lot of times it ends up back at a GPT, but a lot of times it will route different
• 23:20
  things through cloud or through, you know, some of these other ones.
• 23:24
  Gemini, obviously, great.
• 23:25
  What's great is that they all do different things a little bit better than the other.
• 23:31
  And having a router in that, in that capacity has been extremely influential for me because
• 23:36
  then I don't have to learn how to talk to all of the different ones.
• 23:39
  It kinda does that work for me for the same price that I would pay to have access to all of
• 23:44
  or, you know, less than I would pay to have access to all of them.
• 23:48
  Yeah.
• 23:48
  And just as a little note, though, most of the routers, including that one, they're giving
• 23:52
  you, in reality, they're giving you access to the the free versions of those versus all the
• 23:59
  paid versions.
• 24:00
  So, you're not getting the full benefit of each one, but it does let you discover which ones
• 24:07
  you tend to use the most that you would want to elevate to a, you know, higher level paid
• 24:13
  version.
• 24:13
  So just be careful of that.
• 24:15
  They don't really reveal that in their, advertising.
• 24:20
  They say one small price gives you all of them, but, you know, that's they're giving you all
• 24:25
  of, not not the paid version.
• 24:28
  Just so understand.
• 24:29
  Well, good to know.
• 24:30
  And I don't know that with what we've created so far if it was necessary.
• 24:34
  Now the next steps in our thing.
• 24:36
  But like you said, it's kind of informed us a little bit as to which one should we go to
• 24:41
  invest in heavily that we would do.
• 24:43
  Right?
• 24:43
  And and which one we trust to do the
• 24:46
  the real beauty.
• 24:48
  You're learning off of a wider scale.
• 24:50
  So, like, I like and and think you should be using that, but you should be using it to
• 24:55
  educate yourself now saying, alright.
• 24:57
  It's all the ones I like the best are these two or three.
• 25:00
  Maybe I need to now concentrate on those two or three.
• 25:03
  Right.
• 25:04
  Yeah.
• 25:04
  Always learning and growing.
• 25:06
  And that's the beauty of AI to begin with is that it is always learning and growing its
• 25:12
  knowledge base.
• 25:13
  And the reason that we have the exponential growth that it's been on and will continue in
• 25:18
  that trajectory, I'm sure, for a lot longer than people realize.
• 25:22
  Oh, yeah.
• 25:23
  Yeah.
• 25:23
  Absolutely.
• 25:24
  But, again, it's, here's a a principle for everybody, and it's it's not the tool.
• 25:28
  It's how you use it.
• 25:30
  So it's all about how we apply it.
• 25:32
  It's about how we use it.
• 25:33
  A simple quick example, I know some people that can pick up a smartphone, make a phone call,
• 25:38
  and make a million dollars on that call.
• 25:41
  I know people that can pick a smartphone, make a call, and lose a million dollars.
• 25:45
  The difference, it's not the phone.
• 25:48
  Is that a Samsung or an Apple?
• 25:49
  It has nothing to do with that.
• 25:51
  So, again, it's not the tool.
• 25:53
  It's how you use it.
• 25:54
  And this is true with AI or any other tool.
• 25:57
  One other little thing I wanna draw your attention to.
• 26:00
  There's a lot more than AI that is creating huge giant opportunities.
• 26:07
  Actually, again, I research all areas of technology innovations.
• 26:12
  And, hey.
• 26:14
  As long as I brought it up, I'm gonna give you another free resource.
• 26:17
  Every year, I publish a list of the 25 top hard trend technologies, the the top technologies
• 26:25
  that are shaping the future.
• 26:27
  And I talk in that report, which is free, about how to think about it strategically in your
• 26:33
  business and which ones, because it's a lot more than just AI, you may wanna implement to
• 26:39
  accelerate and grow much faster.
• 26:42
  You can get that report at, 25, the number 25techtrendsreport.com.
• 26:49
  Download it for free and get into it.
• 26:52
  And I think, you don't have to be a technologist.
• 26:55
  You what?
• 26:55
  I want you to be aware.
• 26:57
  I want you to be aware of it because there may be some things in there you didn't know you
• 27:02
  could do.
• 27:03
  Matter of fact, let me let me give you an example.
• 27:05
  Matter of fact, I'm gonna share right now a multibillion dollar business hard trend idea.
• 27:13
  And by the way, if you don't do it, someone else will.
• 27:15
  Why?
• 27:16
  Based on hard trends.
• 27:17
  So let me give you.
• 27:18
  There's something in there called exoskeletons.
• 27:21
  Now an exoskeleton is something you can put on your legs or around your arms, arms, and they,
• 27:27
  of course, hard trend, are getting smaller and lighter every year.
• 27:31
  Okay?
• 27:32
  And a ninety pound nurse in Japan can lift a two hundred pound patient and easily put that
• 27:39
  patient in bed.
• 27:40
  Alright?
• 27:41
  So that's the power of an exoskeleton.
• 27:44
  And there, so let's just think of here's what I do.
• 27:47
  I think of exoskeletons, how might they be used?
• 27:49
  Let's look at the hard trends.
• 27:51
  Let's look at demographics.
• 27:52
  I talked about the growing 10,000 a day turning 70, getting older and older.
• 27:56
  What happens when you get into your mid eighties and nineties?
• 28:00
  People tend to fall.
• 28:02
  People tend to fall.
• 28:03
  They break a hip.
• 28:04
  Often that can be not just painful, but that could be deadly.
• 28:08
  I mean, the two big things that happen to seniors that usually ends in death is a broken
• 28:13
  hip or, you know, it's heart attack or something like that.
• 28:19
  But but let's just talk about falling.
• 28:23
  Why do they fall?
• 28:24
  Well, one of the reasons they fall is their their little muscles, not the big muscles, the
• 28:29
  little muscles aren't being used much and they get weak.
• 28:31
  So when you're young, if you trip or you don't you stumble a little bit, you can recover fast.
• 28:36
  An 80 year old, boom, they're down, and they may not get up again.
• 28:41
  So why don't we, you and I, why don't we create a exoskeleton for seniors?
• 28:47
  It goes around their legs up to their hip.
• 28:50
  So when they're getting out of a chair, they're going up steps, they're walking along, they
• 28:54
  have the power of a 20 year old and the coordination of a 20 year old, but they're 85
• 28:59
  or 90.
• 29:00
  First of all, that does not exist.
• 29:02
  Now I would like you to raise your hand if you think we're never gonna see one of those.
• 29:08
  Alright.
• 29:08
  I already know.
• 29:09
  None of you put your hand up.
• 29:10
  By the way, I'm named in dozens of patents because of what I just did with you.
• 29:16
  I've started, you know, six companies.
• 29:19
  I could start thousands of companies, but I don't have time to start thousands of
• 29:22
  companies.
• 29:23
  What I'd rather do is have you start them.
• 29:25
  So you can innovate with low risk and high reward by using hard trends and soft trends.
• 29:33
  You'll get better at them as you work along.
• 29:35
  Pick up the anticipator organization as a book or whatever.
• 29:39
  Get into it.
• 29:40
  Get on LinkedIn.
• 29:41
  Again, I share a lot of this stuff for free.
• 29:43
  Get into it.
• 29:43
  Get good at it so that you can move forward faster.
• 29:46
  Get that AI report.
• 29:48
  Look through it.
• 29:49
  Get better at it.
• 29:50
  Pick couple of tools that you didn't even know existed because I've already vetted them ahead
• 29:54
  of time.
• 29:55
  You can try them all for free.
• 29:57
  Wow.
• 29:57
  How great is that?
• 29:59
  And if you find one that you really like, then, you know, okay.
• 30:03
  That's worth investing.
• 30:04
  So let's make sure that we're shaping our future.
• 30:08
  Well, and we still have the chance to be inspired.
• 30:10
  Go read the reports, read the trends, read these brilliant ideas that you're putting out
• 30:14
  there, and see what inspires you to to keep going because you're going to need that
• 30:19
  inspiration to keep following the path.
• 30:22
  Right?
• 30:23
  And I think that's what you've come to understand throughout your career is that, yes,
• 30:27
  I I can see the trends, and I I would much rather give you the idea and watch you go chase
• 30:32
  it.
• 30:32
  I'm busy enough, young man.
• 30:34
  Exactly.
• 30:35
  There there is more opportunity today than any other time in human history to not just change,
• 30:42
  but to transform every product, every service, every career for that matter.
• 30:47
  So let's not just sit back and, and have a wait and see.
• 30:52
  Or worse yet, if you already have an existing business, I'll protect and defend the status
• 30:58
  quo.
• 31:00
  Instead, what I'd like you to do is embrace and extend.
• 31:04
  Embrace the new and extend its reach.
• 31:07
  And let me share one last concept because, again, I'm a teacher.
• 31:11
  I just love to help people.
• 31:12
  And, and that's the future for you principle.
• 31:16
  And, here's what that is.
• 31:17
  How you, how your employees, how your kids, how your spouse, how everyone you know, how you
• 31:23
  view the future shapes to a great extent how you act in the present.
• 31:28
  Think about it.
• 31:28
  So right now, some people are buying Apple stock.
• 31:31
  Some people are selling it.
• 31:32
  The difference?
• 31:32
  Their view of Apple.
• 31:33
  Some kids are thinking of going to college.
• 31:35
  Some kids are thinking of going to drugs.
• 31:37
  What's the difference?
• 31:38
  It's all about future view.
• 31:40
  So how you view the future shapes how you act.
• 31:42
  By the way, how you act will shape your future.
• 31:45
  Your future view will determine the future you.
• 31:49
  And I think most of our future view is based on a rearview mirror view, not a windshield.
• 31:54
  That's why I'm giving you these resources.
• 31:56
  I want to have you put on the bright lights and look out the windshield out into the future
• 32:01
  with more clarity, with more certainty, with those hard trends so you can see what's up
• 32:07
  ahead.
• 32:07
  You can see the opportunities that were hidden from you before so you can take advantage.
• 32:12
  And, Bubba, you did that.
• 32:14
  You looked at your old future, and you looked down the road and said, you know, I don't like
• 32:18
  that future anymore.
• 32:19
  So you created a new one.
• 32:21
  And I think I'm encouraging you to do what Bubba did, what I did, and what others did, and
• 32:26
  that is think about your future view.
• 32:29
  How much is it related to the past and is actually getting more and more obsolete every
• 32:35
  year?
• 32:36
  And that doesn't mean you have to go down with it.
• 32:39
  Now you just need a new future view based on the new hard trends that are shaping the future
• 32:43
  and look for the opportunities for you in it.
• 32:46
  And then instead, big list never get done.
• 32:48
  So here's what I'd like you to do.
• 32:50
  Forget the things you should be doing.
• 32:52
  Forget the things you could be doing.
• 32:54
  You don't have time for that.
• 32:56
  Pick one or two things that you have determined you must do.
• 33:01
  Because if I don't, I will not be happy going forward.
• 33:05
  I will not be satisfied.
• 33:07
  I will not be thriving going forward even in a world of chaotic change.
• 33:13
  Absolutely brilliant conversation, sir.
• 33:16
  I appreciate your time.
• 33:17
  I have some reading to do on my, my journey here when I get some downtime in the back seat,
• 33:24
  and, really looking forward to, my new favorite LinkedIn follow and, absorbing all of this
• 33:31
  information.
• 33:31
  I hope everyone else who's and watching does the same and and thinks about their future.
• 33:38
  Anything else that you wanna touch on before we go?
• 33:42
  Well, the biggest thing you can do is take action too.
• 33:46
  Remember, we can do a lot of thinking, but it's it's that taking action.
• 33:50
  And, again, there's more inside of you yet to explore.
• 33:55
  Let's make sure we're exploring what's inside of us as well.
• 34:00
  Thank you.
• 34:02
  Thank you, for all the knowledge that you've shared with us today, and thank you for being
• 34:07
  part of the scene.
• 34:09
  You got it.
• 34:10
  My pleasure.