Outcomes Audio - When Crisis Hits with Nathan Burchfiel
When Crisis Hits
Your response becomes your story.
What many Christian nonprofits haven't prepared for is what happens when someone else starts telling your story for you. A crisis is, among other things, a challenge to authorship that introduces a competing version of your organization’s story.
Nathan Burchfiel is a senior vice president at the strategic communications firm Pinkston, where he leads the crisis communications practice. A former journalist and ordained deacon, he advises the executives, boards, and legal counsel of Christian nonprofits and churches through reputational crisis…
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