How A24's Elizabeth Holmes Doc Beat Blockbusters
A24’s documentary "You Can See Everything," directed by Nathan Fielder and Lance Oppenheim, achieved a massive box office success by pulling in $15 million on only 855 screens during its opening weekend. Marketing professionals have praised the studio's strategic scarcity approach, which relied on an ambiguous trailer, strict secrecy regarding spoilers, and a limited initial theatrical release to build immense public anticipation. Despite being a nearly three-hour non-fiction feature about disgraced Theranos founder Elizabeth Holmes, the film resonated heavily with younger demographics and…
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