Latest / How Fitting: design a slow fashion business that fits
Adding Color (and A Twist) to Midwestern Basics with Joie LaFrentz of Jola
In episode 80, Joie LaFrentz shares all the thoughtful decisions that go into designing for Jola, her line of colorful basics with a twist . Learn how she balances design, production, sales, and admin for her business all from remote Iowa.
Joie LaFrentz was born and raised in Iowa and has always had a love for design, color, and fashion. She studied both fashion merchandising and design before ending up with an art history degree. After living all over the country, Joie settled back in Iowa to raise her family amongst hard-working people and open spaces. The idea of having her own line was…
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