Latest / Morning Joe with Gibrón / Best Social Media Platform Small Business Entrepreneur

Transcript

Best Social Media Platform Small Business Entrepreneur · Morning Joe with Gibrón

• 0:07
  Speaker 1: Oh yeah, we get that question all the time. Which
• 0:09
  social media group UH should I be on? And uh,
• 0:15
  which social media group will help me grow my business
• 0:18
  the fastest. It's really a loaded question. There are obviously
• 0:26
  uh in the media. You'll see Twitter, Facebook, Instagram. Even
• 0:32
  in on the uh the mainstream uh media, your TV stations,
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  your news stations, you'll see that they have on their
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  branding uh Twitter icon, on Instagram icon or Facebook icon.
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  Maybe occasionally you'll see a Yelp icon. Google obviously is
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  uh uh another uh icon that you may see, but
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  it's more prevalent for your advertising that you might see
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  your Google ad words or something like that. But so,
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  what I always tell clients, depending on the size of
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  their organization. Obviously, a small business isn't going to have
• 1:17
  a marketing department or a media department or you know,
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  a PR person.
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  Speaker 2: So what I always advise is.
• 1:27
  Speaker 1: My clients, especially if they're small, meaning three four people
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  maybe in the doctor's office or something like that, is
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  use the social media platform that you're most comfortable with.
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  Speaker 2: If you just need to take a picture of.
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  Speaker 1: Something, maybe it's a great smile for a dentist after
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  a cap or something like that, or you know, veneers
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  or put on something like that, a nice before and
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  after picture if they're willing to do that, you know,
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  and some thing that's going to When I say something,
• 2:02
  I mean a social media platform that's going to be
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  easy for you to use, be easy for you to
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  share and develop a following. You know, if we sit
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  and just talk about in this case, a dentist talking
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  about the veneer, then we're kind of limited to the
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  veneer or the the implanted tooth or whatever you have there,
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  We're kind of limited. But if we talk about more
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  how you're brilliant your smile will look when you are
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  at your.
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  Speaker 2: Graduation or in this day and age on your.
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  Speaker 1: Zoom call, how brilliant your smile will look in your
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  family portraits, or you know, just being able to smile
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  generally is a good thing as long as you're smiling
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  obviously about something that's beneficial. But so first of all,
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  like I said, something that's easy to use, something that
• 3:01
  most people who are carrying their phone even into the
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  laboratory of the bathroom, and maybe not the greatest place,
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  but people have their phone with them quite a bit.
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  Now I'd have to look up the numbers to see
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  exactly how long someone is carrying their phone on a
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  daily basis. I've looked this information up before and it's
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  extremely a long period of time. But I would say
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  a Facebook or Facebook business page is going to give
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  you some a little bit of steam because you can
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  not only interact with your prospects, but you can leave
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  buttons for them to contact you. Messaging can automatically be
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  set up to respond. Also, Google, Google My Business is
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  a great avenue, easy to use, keeps everything or organized.
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  You can post information, you can set just like Facebook.
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  You can set event dates, uploading videos or uploading photographs
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  about something that's happening in your you know, in your business.
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  Yelp is another good source from restaurants and other businesses
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  can use Yelp. It doesn't give you the flexibility and
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  ease of communicating like a Facebook would, but it's obviously
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  a great place. Because when I say a great place,
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  Yelp is a great place to list your business because
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  they're probably going to list your business for.
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  Speaker 2: You anyway until you go claim it.
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  Speaker 1: But once you develop a pattern and a rhythm for
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  posting and sharing content online about your business and the
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  benefits of your business, and you know maybe a testimonial
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  would be great. Obviously, reviews are great. Google's a great
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  place to leave reviews because you can search by them.
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  The youngest generation, you know, on social media and online,
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  they're going by the reviews. Obviously, you want a five
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  star review, you want the best review. You want to
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  reply to reviews in a kind manner.
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  Speaker 2: A lot of.
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  Speaker 1: People don't review unless it's something bad, so sometimes it
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  can be kind of difficult to solicit reviews, but you
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  can always ask, and ask with a leading question, you know,
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  for example, if you're a hair salon, you might say, hey,
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  tell me three things you like about the color of
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  your hair if you colored the hair, or what do
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  you think your husband will think about this new look
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  of yours that they might talk about in their review
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  or their wife or whatever.
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  Speaker 2: The case may be. So when thinking about.
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  Speaker 1: Social media, obviously Facebook is well known. YouTube is a
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  social media platform as well. You can communicate with people
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  that leave posts and remark on your videos, which videos
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  you can obviously share on social media. So you're creating
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  this web, you know, this web of content that's in
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  different locations. I always advise my clients if you're not
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  going to have content on let's say Twitter, at least
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  have a Twitter profile, claim your real estate, your name,
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  maybe a brief post about what you offer your clients.
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  Speaker 2: Or your customers.
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  Speaker 1: Even if you're not going to use it, you know,
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  at least claim it so you're there and you're relevant
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  in the social media platform. You know, on the Internet,
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  it's all about content, obviously, content that is not only compelling,
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  but resonates with the people you're trying to speak to,
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  tells them the benefits not only of your business, but
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  the benefits of the service that you offer. You know,
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  there's so many companies out here that are just posting, posting, posting,
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  posting content and not tracking whether that post was.
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  Speaker 2: Viewed.
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  Speaker 1: Maybe they're just wasting their time, Maybe their prospects aren't
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  interested in that particular type of content. That's why it's
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  always great to speak with a marketing consultant who's been
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  around the social media arena for you know, a few years,
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  I would say at least five years. There's some automated
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  software out there that will post for you. Those are
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  okay because it gets the job done a lot of times.
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  With the automated social media If you post and you're
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  paying after you stop paying obviously they're going to stop posting,
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  but also a lot of those links might go away
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  that are out there. A lot of that content that
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  was put out on your behalf may vanish when you
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  stop paying for the automated marketing platform, so make sure
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  you check on that before you're doing so. But it's
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  very easy to see really when you step back take
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  a bird's eye view of the social media platforms that
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  are resonating. I didn't mention Pinterest, but that's also a
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  great place if you have a visual product that you're selling, food, fashions, hair,
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  maybe even real estate, because you might post something about,
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  you know, backyard landscapes, you know, or how to set
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  a table or something like that. You know, So you
• 9:01
  have to be creative obviously, and generally that's the task
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  of your marketing department. Here at oive A Marketing Consultants,
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  what we do is we become a virtual marketing consultant
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  for a lot of our clients.
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  Speaker 2: We have clients not only in.
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  Speaker 1: Dallas, but across the US, several clients in Connecticut and
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  up in New Jersey, obviously, Texas, Florida, so.
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  Speaker 2: And we're back on the West Coast as well. So just.
• 9:32
  Speaker 1: Speak with someone who's knowledgeable about that. You know, there
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  are a lot of kids out there that know a
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  lot about social media, and they might know something that
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  actually can spark someone's attention. You just want to make
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  sure that if you're using some of the ideas of
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  the younger crowd, that it's not offensive to your product
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  and obviously not offensive to your prospects.
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  Speaker 2: But that's in a nutshell.
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  Speaker 1: Use a social media platform that you're comfortable with, you know,
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  a comfortable using that's easy for you.
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  Speaker 2: Use that you can do on.
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  Speaker 1: A daily basis would be great, or at least a
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  couple of times a week would be good.
• 10:14
  Speaker 2: A lot of.
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  Speaker 1: Social media is posted every couple of hours. It would
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  be a very aggressive way to stay in front of
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  your your prospects, obviously, but just imagine someone being at
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  your door and knocking and knocking and knocking and knocking
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  and knocking and knocking.
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  Speaker 2: They just keep knocking. They won't go away.
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  Speaker 1: Obviously you'll open your door at some point, but you
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  may not have the kindness of facial expressions.
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  Speaker 2: Let's say.
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  Speaker 1: If you do so, be mindful of, you know, the
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  content that you're sending out and how often you're sending
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  it out, you know, be respectful of people's time. So
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  there's a there's a lot to consider obviously. That's why
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  it's good to speak with experienced and successful marketing consultant
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  like we have here at oev A Marketing Consultants, which
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  you don't have to break the bank when you speak
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  to us. We actually offer a free consultation that can
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  kind of be a guide until you can generate some
• 11:15
  revenue and then throw a little bit back into the marketing,
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  you know, because you know your marketing has to be
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  an ongoing process. It's not just a one time thing.
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  So get out there kind of sample. Read about some
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  of the social media platforms Yelp, LinkedIn, Pinterest, Twitter, Facebook, Instagram,
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  Google My Business, and several others that are out there.
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  Those are some of the breadwinners, if you will. I
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  didn't mention Yahoo or MSN or bing, but there are
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  also platforms they're just not high in activity like a Google.
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  A Google would be for people searching for content. But
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  get out there, try to make a try to make
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  a difference with your business, and if you need some
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  help with that, contact o EVA Marketing Consultants and we
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  can help you with that. Loaded question which marketing is best,
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  and actually the question is which social media platform should
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  I be using to grow my business. I hope this
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  helped you out. This is Chicasso and this is Morning
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  Joe with Jabron.
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  Speaker 2: Have a great day.