Research Meets ROI
In this episode, we will have a lovely conversation with Sotiris Sotiropoulos, a lead UX researcher with extensive experience across various industries. Sotiris brings a wealth of knowledge in B2B, B2C, finance, retail, and telecommunications, along with a passion for team education and mentorship. He is currently serving as a lead user researcher at Meta. In this episode, we explore strategies for leveraging research to enhance profitability while prioritizing user needs.
Listeners will learn from Sotiris:
Examples of common usability metrics used to measure product effectiveness and user…
The skinny
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