Apple Maps KPIs, SEOs & Google quality guidelines, Google SGE usage decline
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Apple Maps & Local Opportunities:
Apple Maps is ACTUALLY used for local discovery and it appears to be sending more traffic than either Yelp or Bing. According to Apple insights at least 28% of clicks came from category searches. While Apple Maps generates ~5% of the web visits and perhaps 10% of the phone calls of GBP, that is enough to put Apple Maps in second place as a source of local leads.
Interestingly having access to both Apple and Google Maps driving direction clicks we can estimate Apple Maps market share at about 40% of all iPhone users
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