Liquid on Lips: How to Market Whisky with Nick Morgan
How do you market whisky in the 21st century? Or as ex-Diageo marketing guru, Nick Morgan, puts it: How do you get "liquid on lips"? A Keeper of the Quaich and the 48th inductee in the Whisky Hall of Fame, Nick's written the definitive history of Johnnie Walker, the best-selling Scotch whisky in the world: Johnnie Walkder: A Long Stride - The Story of the World's No 1 Scotch Whisky.
Red label. Black label. Blue label. Green label. Gold label...
For over 200 years Johnnie Walker blended Scotch whisky has been the world's leading whisky brand recognised and enjoyed in over 180 countries. And…
The skinny
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