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Why You Should Start a Podcast Even When It Feels Like Everyone Already Has One · Abbey the Podcast Lady

• 0:00
  Thank you. How many podcasts exist in this world,
• 0:07
  and out of those, how many of those podcasts
• 0:10
  are actively posting at least once a month? Okay,
• 0:13
  so as of 2025 -2026, there are roughly 4 .5 to
• 0:17
  4 .6 million podcasts indexed across major directories
• 0:22
  worldwide. So about 440 ,000 podcasts have published
• 0:26
  recently enough to be considered active, and
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  only about 15 % of podcasts on Apple Podcasts
• 0:32
  have released an episode in the last... 90 days.
• 0:35
  Let that sink in. Teen percent of podcasts that
• 0:38
  exist in the world are considered to be active.
• 0:41
  So when I hear the argument that people make,
• 0:43
  oh, well, why would I start a podcast? There's
• 0:45
  a million casts out there and why does there
• 0:48
  need to be another one? Because yeah, it might
• 0:49
  be out there, but they ain't posting nothing
• 0:51
  on it. Welcome back to another episode of Abby
• 0:54
  the Podcast Lady. We are just getting right into
• 0:57
  it today. So I hear all the time, always in my
• 1:00
  initial calls with people when they reach out
• 1:02
  to me and they're like, I want to start a pod.
• 1:03
  podcasts. I don't know how to make money from
• 1:05
  it. And then usually the next question is, but
• 1:07
  there's already so many podcasts on this topic.
• 1:10
  Why would I add to that? Why would I be the person
• 1:12
  to make another podcast on this topic? Well,
• 1:15
  your answer is right there. There probably are
• 1:17
  podcasts on your topic, but there aren't people
• 1:19
  actively posting about it. And that's the thing.
• 1:22
  When it comes to podcasting, consistency is so
• 1:24
  key to all of it. So that's what I want to talk
• 1:27
  about today. Why you should just not be afraid
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  to go headfirst into making your pod be. the
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  authority that you're setting out to be. So one
• 1:35
  of my favorite arguments to make for people when
• 1:37
  they come up to me and they say, oh, you know,
• 1:39
  why would I make another podcast? There's a million
• 1:41
  other podcasts out there about being a mom. Okay.
• 1:44
  Yeah, there probably are. One, it's probably
• 1:46
  made by moms and they're probably busy and they
• 1:48
  probably stopped posting about their podcast
• 1:50
  a long time ago. I actually just recently found
• 1:53
  someone in Minnesota who said they had a podcast
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  and I was super excited because I found them
• 1:57
  on Instagram. I'm like, oh, cool. Definitely
• 1:59
  want to check out what they got going on. I'm
• 2:01
  not overly. interested in mom content but i am
• 2:03
  interested in content creation so i just was
• 2:06
  wondering what they had shaking with it and they
• 2:08
  made like seven episodes and quit a few years
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  ago that's it they kept making content but they
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  just didn't make the podcast anymore i'm like
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  wow what a missed opportunity because they have
• 2:16
  this huge active engaged audience but they just
• 2:18
  stopped making their podcast and i'm sure it
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  was for a myriad of reasons it looked like they
• 2:22
  were co -hosting it with someone so it probably
• 2:25
  was a co -hosting conflict that they ran into
• 2:27
  with scheduling especially if they're both moms
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  it could have just not been the kind of content
• 2:31
  they wanted to create. Maybe it just wasn't going
• 2:33
  in a direction that they wanted it to, but they
• 2:36
  had a really solid, like I think 10 or 11 episodes.
• 2:38
  They had blogs built for it. They had a gorgeous
• 2:40
  website built and they just stopped making it.
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  And I hear all the time, oh, but why would I
• 2:45
  be the one? If you can stick with it, you can
• 2:47
  be the one. That's the thing. It's all these
• 2:50
  people drop off like flies when it comes to making
• 2:52
  a podcast because they just don't understand
• 2:54
  when they go into it, what exactly it all entails.
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  Most people sit down to record a show and they're
• 2:59
  like, oh, yay. lights, camera, microphone, let's
• 3:02
  do this. I now have a podcast, but they don't
• 3:04
  see the backend work that it takes to actually
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  keep that podcast consistent. It's a lot of editing.
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  It's a lot of content creation. It's a lot of
• 3:10
  building things and waiting. It's a lot of sitting
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  and waiting for the time to pass, unfortunately,
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  because that's what podcasting is. It's not an
• 3:19
  overnight thing. But yeah, I was really disappointed
• 3:21
  when I saw that this mom podcast with a really
• 3:23
  active Instagram audience wasn't leveraging their
• 3:26
  podcast that they had initially created. It's
• 3:28
  like, oh, what a bummer. But that's - the thing.
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  So if you're sitting in that boat going, I want
• 3:31
  to start a mom podcast about my experience, but
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  I just don't feel like anyone wants to hear it.
• 3:35
  They probably do. And if you're bold enough to
• 3:38
  keep showing up week after week after week, it
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  can pay off big time. So that's definitely something
• 3:43
  to think about. Another argument I like to make
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  with people when they say, oh, but you know,
• 3:47
  I want to make this podcast on this topic, but
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  let's say it's a leadership podcast. I want to
• 3:51
  make a leadership podcast, but there's just so
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  many out there already. Like, why would I add
• 3:55
  to that? No one's had your leadership experience.
• 3:58
  Even if If maybe it's you and a coworker, let's
• 4:01
  say you've even worked at the same place your
• 4:02
  entire careers out of college. You've been co
• 4:05
  -leaders in a situation of some sort. Even that
• 4:07
  person is not going to have the exact same experience
• 4:10
  as you. Your experience is so valuable. No one
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  has lived your life. No one has gone through
• 4:16
  exactly the same things you have. They can probably
• 4:19
  relate to a lot of the things that you've gone
• 4:21
  through, but no one has had your exact lived
• 4:24
  experience. So yeah, there might be a lot of
• 4:26
  leadership podcasts out there. But there's a
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  reason for it because people are looking for
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  leadership. They're looking for the topic you
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  are the expert on that you want to create on
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  that you feel called to create on. So definitely
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  take that into consideration. Your lived experience
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  is worth sharing. It's worth leading other people
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  through and hopefully they can learn something
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  from it and become a better version of themselves
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  because of what you went through and what you
• 4:51
  learned and the takeaways you had. So definitely
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  keep in mind that your lived experience is not
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  the same as any. So even though it might be a
• 4:58
  similar podcast topic, it's so far from the same.
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  And my final argument that I like to make when
• 5:03
  people come up to me and they're like, yeah,
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  I want to start a podcast, but there's just so
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  many out there. I don't know. It's probably not
• 5:08
  for me. I want to do it, but it just seems like
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  there's a lot to compete with. Here's the deal.
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  Your podcast is your marketing. If you do it
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  right, your podcast is your core marketing strategy.
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  Are you going to use someone else's podcast as
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  your marketing for your brand? I mean, you could.
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  It would look a little weird and it might raise
• 5:25
  some questions. But in all reality, at the end
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  of the day, you're not going to grab someone
• 5:29
  else's podcast on cat parenting to market your
• 5:33
  cat business. Like that doesn't make sense. You
• 5:35
  could probably be a guest on their podcast, maybe
• 5:37
  use it to share your experience. But if you want
• 5:40
  your podcast to be the core of your marketing
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  strategy, you can't use someone else's show.
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  I mean, again, you can, but you're going to get
• 5:46
  some weird responses from it. So really think
• 5:49
  about that. Your lived experience, your knowledge,
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  your brand, your voice is not on someone else's.
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  show. It can be, you can be guests on other people's
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  show, but it's not your platform. You don't own
• 5:59
  that audience. If you want to build your own
• 6:01
  audience, the best place to do it is your own
• 6:03
  podcast, your own owned media. It is so important.
• 6:07
  So just something to chew on. If you want to
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  start a podcast in 2026, but you're thinking,
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  oh, there's just so many other shows. Everyone
• 6:13
  and their mom has a podcast. All the bros have
• 6:15
  their podcasts because we all should have our
• 6:17
  own podcast. That's how things should be going
• 6:19
  in this year and the way the media escape is
• 6:22
  changing. So just really reconsider. your argument
• 6:25
  of everyone has a podcast. I don't know. I'm
• 6:28
  just another voice in the crowd. No, you're your
• 6:30
  own voice and you should definitely own it and
• 6:32
  definitely get it out there into the world. So
• 6:34
  thank you so much for tuning in to another episode
• 6:37
  of Abby the Podcast Lady. I look forward to catching
• 6:39
  up with you next week. And if you have some thoughts
• 6:42
  or something you want me to address, be sure
• 6:44
  to drop that in the comments below. If you're
• 6:45
  looking for more guidance with getting started
• 6:47
  with your podcast, I do have a online training
• 6:50
  that I offer for thought leaders looking to start
• 6:53
  their own podcast. podcast that'll help kind
• 6:54
  of walk you through the initial first steps of
• 6:57
  that you can check out that in the show notes
• 6:59
  below if you're looking for any tools and tips
• 7:02
  and the blog for these episodes it's all down
• 7:04
  in the show notes you know where to go head down
• 7:06
  there and we will catch you next week