Unlocking RBM in Canada: From Market Adoption to Overcoming Barriers

MEFCast: The Global Telecom Agenda · Sep 4, 2025 · 30m

In this episode from MEF Leadership Forum Canada 2025, you will hear from Stuart Jones (Proofpoint), Diksha Goyal (TELUS), Caitlin O’Neill (CTA), Lawrence Byrd (Vonage), Christen Emery (Sinch) as they discuss about Rich Business Messaging (RBM) represents the next wave of business communications, but adoption in Canada has been slower than expected. What’s holding businesses back, and how can we accelerate progress? This session will explore the technical, regulatory, and market barriers to RBM adoption, as well as highlight successful use cases. Discover strategies to engage brands…