Latest / Fitness Business Podcast: Leadership, Innovation, and Profit
028 Bill Besselman - How Embracing Technology Can Help You Better Engage with Members and Clients
Bill Besselman is the VP of Connected Fitness Strategy and Integration at Under Armour. Bill manages all aspects of Under Armour’s digital strategy development, including integration of our recent acquisitions MapMyFitness, MyFitness Pal and Endomondo into the Under Armour business.
During his time leading the corporate strategy team Bill’s role was to identify, gather, and drive strategic initiatives and the voice of the customer across UA’s innovation, product, marketing, and channel teams.
During this week's interview we talk to Bill about:
Common trends from data collected from Under…
The skinny
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