286 - Built From the Customer Backward with Sheldon Wolf

Leaders & Legacies · Aug 13, 2026 · 28m

Real estate customers now do much of the work that once justified the old brokerage model. They find the house, research neighborhoods, compare mortgage options, write stronger listing copy, and still often pay commissions built around assumptions from another era. Sheldon Wolf sees the tension clearly: the customer has moved forward, but too much of the transaction is still organized around agents, brokerages, and habits that have not kept pace.

In this episode, Craig Andrews talks with Sheldon about why he built Intellitary from the customer backward. Instead of starting with agent…