Latest / Cloud Wars Live with Bob Evans
Building Strong Connections to Drive Growth | Tinder on Customers
Episode 46 | Driving Impact Through Partnership
The Big Themes:
Partner-centric growth: Software vendors are increasingly focusing on building strong partnerships with resellers and service providers. This shift recognizes that partners are not just intermediaries but key drivers of innovation and customer success. By investing in training, support, and co-marketing, vendors are ensuring their partners can effectively sell, implement, and expand offerings, creating a more collaborative and mutually beneficial ecosystem.
AI as a key enabler: AI is transforming the software industry by…
The skinny
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