25 - Scaling Affiliate Programs Globally with Winona Bak

Affiliate Dialogues · Sep 14, 2026 · 19m

In this episode I talk with Winona Bak, Senior Marketing Manager for Affiliate & Partnerships at KUPONA GmbH in Berlin, freshly nominated for the Top 50 Voices at the European Affiliate Awards 2026, about scaling affiliate programs across Europe. She shares her insights on:

✅ Her path from junior online marketer to leading international affiliate strategy

✅ What it takes to scale an advertiser into new markets: trust-building, culture and currency differences

✅ Why patience and honesty beat "blind copy-paste" strategies abroad

✅ Her Top 50 nomination and what it means to her

🔗 Winona Bak on…