Episode 606: The Profitability Sweet Spot for Selling to Wholesale Florists with Jessie Witscher of Vermont’s Understory Farm
https://www.youtube.com/watch?v=cQYrwKoC7OY Last month I participated in the Spring Educational and Workshop Series presented by Green Mountain Floral Supply in Burlington, Vermont. It was a Slow Flowers love fest, bringing me together with Tom and Kim Jennings, owners of Green Mountain; Jayson Munn, seminar coordinator; Holly Chapple, who taught floral design and business workshops for three days; and today's guest, local Vermont flower farmer Jessie Witscher, co-owner with her partner Gregory Witscher of Understory Farm -- all Slow Flowers members. Jessie Witscher, photographed by Jenna…
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