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Four Sales Compensation Tactics for Consumption-Based GTM with MongoDB’s SVP of Sales Ops
A Story About A Cobra
Meghan shared a fable.
Once upon a time, there was a village with a cobra problem. There were too many cobras, and they were a menace. So, the mayor told the village he would pay them a dollar for every cobra killed to get things under control. It didn’t work. Instead, people started breeding cobras and killing them in order to collect their bounty.
The moral of the story?
You have to think about what behavior you’re trying to drive. Compensation will drive it and have unexpected results. If you want to get rid of the cobras, paying for every cobra killed clearly wasn’t…
The skinny
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