Cannes 2026: Why Brand Advertising is Shifting to the Open App Internet | Stephen Upstone, LoopMe, CEO & Founder
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As open web publisher traffic drops due to changing search engine behaviors, enterprise brand advertisers face declining reach and measurement challenges.
Stephen Upstone, CEO & Founder of LoopMe, breaks down how the company leverages artificial intelligence and a network of 30,000 mobile SDK integrations to bring brand advertising into mobile apps and Connected TV.
Key tactical themes covered:
- Reallocating media budgets from web environments to the resilient "open app internet"…
The skinny
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