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One Underutilized Strategy that Built Their $15M Business in 2025 | Courtney Kretly & Alicia Smith

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Courtney Kretly (@courtneykretly) started her real estate career in 2021 and built a thriving YouTube-first business targeting buyers relocating to Charleston. Alicia Smith (@aliciasmithsc) joined her as a team partner in 2025, bringing a marketing director background from Summerville's Chamber of Commerce. Together they've created a powerhouse in @athomewithcourtneyandalicia.

In this conversation, Courtney and Alicia reveal:

why YouTube's long-form content converts better than any other platform they've tested

how their 55+ community comparison video exploded and built their…

The skinny

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