The Truth About FTC Crackdowns & Dealer Transparency | NY Auto Forum
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At the NY Auto Forum, Force Marketing CEO John Fitzpatrick breaks down the real forces shaping automotive retail right now—from tariffs and policy shifts to EV adoption and affordability pressures. With insights tied directly to Senator Moreno’s surprisingly accurate market predictions, this conversation challenges the “doom and gloom” narrative and reframes where dealers actually stand today.
Fitzpatrick dives into what’s actually working on the ground: transparency, consistent communication, and operational fundamentals that most high-performing dealers already execute…
The skinny
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