Latest / Best of Business / Jamie Mackay: The Country host on Waikato-based Spring Sheep gaining brand registration for infant milk formula in China

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Jamie Mackay: The Country host on Waikato-based Spring Sheep gaining brand registration for infant milk formula in China · Best of Business

• 0:09
  Speaker 1: You're listening to a podcast from news Talk zed Be
• 0:12
  Speaker 1: follow this and our wide range of podcasts now on iHeartRadio.
• 0:16
  Speaker 2: Jamie McKay, host of the Countries with Me right now? Hey, Jamie,
• 0:20
  Speaker 2: can I hear that? But with pronouns like they and them?
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  Speaker 2: Darling will never walk Alow?
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  Speaker 1: Did get the joke the first time round?
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  Speaker 2: Well, I think the whole thing's a joke, to be
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  Speaker 2: perfectly honest, I think anyone with the pronoun of they
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  Speaker 2: or them is a bit of a joke. But I'm
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  Speaker 2: old school, so I'm the wrong person to ask. Yeah, yes,
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  Speaker 2: that's a generational thing. I think there. Hey, listen, I'm
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  Speaker 2: so the rural Food Charity hang on that stage just.
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  Speaker 1: I was trying to give you a slippery like an
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  Speaker 1: easy way to get out of the whole you were
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  Speaker 1: digging yourself, Jamie. Would you like me to help you
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  Speaker 1: to dig it further?
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  Speaker 2: We can carry on. I don't know. I'm quite happy
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  Speaker 2: with the depths. I got to thank you fair enough.
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  Speaker 1: Just just a good grave depth. They listen, meet the need.
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  Speaker 1: This is the rural food charity they want.
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  Speaker 2: They want a massive one million dollars one million meals.
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  Speaker 1: What is this for?
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  Speaker 2: Well, it's for food banks around the country. This is
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  Speaker 2: the This is a wonderful organization. It was originally set
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  Speaker 2: up by Wayne Langford, I know, who's a regular on
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  Speaker 2: your show, President of Federated Farmers and a wonderful woman
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  Speaker 2: by the name of Shivorn O'Malley on the West coast.
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  Speaker 2: It's grown into a New Zealand farmer lead charity donating livestock,
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  Speaker 2: milk and cash and they're basically turning all that into
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  Speaker 2: mints and milk for families. You know, the stats are
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  Speaker 2: awful for food deprivation in this country. Heather, we were
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  Speaker 2: once the land of milk and honey. Well one on
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  Speaker 2: five families run out of food sometimes or often. Demand
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  Speaker 2: on food banks this year has increased by forty percent.
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  Speaker 2: These guys have delivered over two million meals to New
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  Speaker 2: Zealanders in need since twenty twenty. And they've got this
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  Speaker 2: lofty aim. I don't know whether they'll get there, but
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  Speaker 2: it's certainly a lofty goal. One million meals they want
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  Speaker 2: to raise this week. That's two hundred and fifty thousand
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  Speaker 2: letters of milk they need to help do this. That's
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  Speaker 2: five hundred farmers donating five hundred liters each. So if
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  Speaker 2: you have some spare cat sure you want to help
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  Speaker 2: out of family in need because this is giving them protein.
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  Speaker 2: Go to meet the need dot org.
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  Speaker 1: Yeah, it's very good, Jamie.
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  Speaker 2: Listen, you ever heard of Spring Sheep before? Yes, I have.
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  Speaker 2: In fact, the marketing guy there is the Young Wellies.
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  Speaker 2: It's all relative Heather. He's a young bloke by the
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  Speaker 2: name of Thomas McDonald who was a winner of the
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  Speaker 2: Zander MacDonald or way back in about twenty nineteen. I
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  Speaker 2: think they're quite a dynamic company. They're milking sheep mainly
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  Speaker 2: in the Wyecatto. I think they've got some farms down
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  Speaker 2: on Talpo as well, and they've had a big breakthrough
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  Speaker 2: in China. They've basically managed to gain brand registration, which
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  Speaker 2: is very difficult to do for their infant formula. Chief
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  Speaker 2: executive Nick Hammond said the deal was highly significant and exciting.
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  Speaker 2: I'll put some numbers around this for your Spring Sheep
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  Speaker 2: at this stage only has fifteen suppliers milking just over
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  Speaker 2: fifteen thousand US We can expect twenty five thousand lambs
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  Speaker 2: to be born over the next month. They'll be kept
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  Speaker 2: on mum and raised while a mum is being milked.
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  Speaker 2: So that's a better story, for instance, than perhaps the
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  Speaker 2: dairy industry. They have a lower environmental footprint than the
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  Speaker 2: dairy industry. Prior to receiving this registration in China, they
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  Speaker 2: could only sell their formula through online channels. Now they've
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  Speaker 2: got and through their English brand. Now they can sell
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  Speaker 2: under a Chinese label and tell the good news story
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  Speaker 2: of New Zealand grass fed sheep milk.
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  Speaker 1: Yeah, that's very very cool. Hey, Jamie, thank you very much.
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  Speaker 2: Look after yourself, Jamie mackay, who is the host of
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  Speaker 2: the Country.
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