Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
Why Customer Loyalty Programs Are Failing Brands
In this episode of The Retention Marketing Podcast, Lucas and Luna dissect why traditional loyalty programs are losing their punch. They explore the rise of zero-party data and how brands like Sephora and Starbucks are shifting from points-based rewards to experiential value. With consumer trust at an all-time low, the hosts analyze how personalized, non-transactional engagement is becoming the new gold standard for retention in October 2026.
#RetentionMarketing #CustomerLoyalty #ZeroPartyData #SephoraBeautyPass #StarbucksRewards #ExperientialRewards #BrandTrust #Personalization…
The skinny
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