Latest / The Dr. Randi Show / K-Beauty: What’s Really Driving the Trend — Liah Yoo

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K-Beauty: What’s Really Driving the Trend — Liah Yoo · The Dr. Randi Show

0:03
The views expressed in this podcast are for informational
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purposes only and do not constitute medical advice.
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This episode of the Doctor Randy Show is proudly sponsored by New
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ahead of the trends and discover what's next in beauty.
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Now let's get into the episode. Hello everyone, and welcome to
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the Doctor Randy Show where we breakdown what's really
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happening across beauty, aesthetics and the business
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behind it. Today's guest, she helped bring
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Korean skin care to a global audience.
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She challenged the multi step routines that Korean skin care
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became known for and she turned that into Crave Beauty, one of
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the most talked about skin care brands today.
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Please welcome the founder and CEO of Crave Beauty, Leah You
1:04
Welcome to the show Leah we. Thank you so much for having me
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on the show. I have such huge respect for the
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work that you're doing. So definitely excited to talk
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all the skin care today. We're very.
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Excited to have you here and have our very first conversation
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about K Beauty Korean Skin Care. So thank you for joining us and
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I will jump right in. So Leah, you are the founder of
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Crave Beauty, one of the most talked about skin care brands
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right now. When someone discovers you and
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the brand for the first time, what do you want them to
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understand right away? Less is more, certainly,
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especially if you do have compromised skin barrier, acne
1:47
prone skin, eczema, whatever you're dealing with.
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I think it's so easy to add more products because we've been
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accustomed to being sold so many new miraculous ingredients and
2:00
great products on the market. But sometimes you just want to
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take a step back and listen to your skin's cravings.
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And I wish more people know how smart their skin is.
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And our skin does tell us, right?
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We can try something new in our skin care for a week or two and
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it tells us right away go keep going or pump the brakes.
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Right, 100% it is a living breathing organ.
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So I do think there is definitely signals that your
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skin is constantly communicating.
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But it's just that we were taught to listen to the Tik
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Tokers or the Youtubers or the experts on the Internet over
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developing that relationship with your skin intuitively.
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So I think more and more people are learning that with just
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seeing damage, skin barrier and sensitivity, redness and
2:47
reaction, they just come back to like, what is this sign of
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breakouts and what is my skin signaling?
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So 100%. Well, you've built a brand that
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breaks a lot of the traditional rules in beauty.
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Fewer products, slower launches, less noise.
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I've done my research and it's still scaling.
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What do you think people are really responding to right now
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to create that connection with the brand?
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A lot of times beauty brands especially think that they have
3:20
to grow by launching more products and to a certain extent
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it does help you with the top line growth.
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But in the social media era, we are so fatigued with the amount
3:35
of pressure and the products out there.
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It makes you feel like if you don't have a 10 step skin care
3:41
routine, you don't have a skin care routine at all or you're
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falling behind in life. So with this audience is
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constantly in this analysis paralysis, they're bombarded
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with options. I do think when you have a less
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is more, fewer but better product ortfolio, it kind of
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like approaches people as a fresh breath of air.
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So I do think that have been resonating really well with our
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core audience. And then they see the results
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through products through stripping back their routine and
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also simplifying their skin care routine in general.
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So then they come back. So we have like an enormous
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amount of retention rate and repeat purchase rate, which I
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think signals how amazing the product is first and foremost.
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But people can thrive. Their skin can thrive with fewer
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products and fewer steps. And when you came in onto the K
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beauty scene, you kind of pushed in another direction to simplify
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things. How was that for you kind of
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swimming upstream? Swimming upstream is the exact
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description that I would definitely say.
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So I started my career in the beauty industry by working for
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one of the largest beauty conglomerate companies in South
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Korea named Amor Pacific. And that's where I first hand
5:00
learned and got exposed into how the product development process
5:05
works in the beauty space. And what I noticed was that
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rarely do they start from the customer's pain point.
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It really did start from how do we hit the sales target and
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where are we now and how do we fill this gap solution more
5:20
products. So of course, at the time when
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we first launched with the less is more or a slow down skin care
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philosophy, it was definitely going against a grain.
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But slowly but surely, a lot of people who have eczema, who have
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acne per and skin, who have skin barrier is coming up with
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testimonials with how transformative simplification
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worked for their skin. So I think that really did help
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propel the messaging board. Well, if you think about if
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you're using 14 different products and 1 is doing the
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wrong thing for your skin, how are you really sure what it is,
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right? It's almost like if you're
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having a food allergy, they tell you to do like a food rotation
6:02
diet because how can you tell what is bothering your skin if
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you're using 14 different products a day?
6:09
Absolutely. The elimination diet and it's so
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interesting because the K beauty in the US at the time, it
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doesn't necessarily mirrors what was trending in South Korea at
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the time. So when we first started, which
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was around 2017 in December, there was a huge conversation
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around what's called, it literally translates to skin
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care diet. And what it means is that it's
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basically elimination of skin care because a lot of the South
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Koreans also realized there's too many products in the market.
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So then I carried that over to Crave Beauty.
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At the time, I think the messaging of when K Beauty was
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first introduced properly to the mainstream audience in the
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United States was predominated prominently around extensive
6:57
routine, which I don't think was necessarily the exact reflection
7:02
of South Korean philosophy at the time.
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So it sounds like that has become really your philosophy
7:09
behind the brand is the less is better and you've been very
7:13
consistent about it. How do you really help people
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decide what's worth using on their skin?
7:20
We asked them to strip back to the bare basics.
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So if you look at our product portfolio, we have core series,
7:27
which are your everyday basics, the most stripped back version
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of your skin care capsule wardrobe, if you will.
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So these are your cleansers, your moisturizers and sunscreens
7:40
that are non negotiables to optimize and maintain a good
7:44
skin barrier health. Anything addition to that is
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going to be dependent on your skin goals, your skin concerns,
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whatever you're trying to target, whether that's
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hyperpigmentation or a broken skin barrier or eczema.
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Anything else beyond a typical cleanser, moisturizer and
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sunscreen would be supplementary.
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So then we categorize that into the supplement series or booster
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series. So I would people to just start
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from cleanser, moisturizers, sunscreen.
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And what's good about our core series is that the ingredient
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list is also as simple as possible, so there's fewer
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chance or less chance of either breaking people out or causing
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any allergic reaction. So we don't have any fragrance
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or essential oils for that very reason.
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If someone has sensitive skin, they can just start from this
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cleanser, moisturizer and sunscreen and see how your skin
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performs in the next two weeks. Do you need a little bit more
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lymph or do you have more redness that you want to target?
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Then add something like Great Barrier Leaf, which is going to
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help with their skin barrier. But with these supplementary
8:54
products, I want people to know that you shouldn't treat it like
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a routine where you need to always stick to 24/7 every
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single day. So let's talk about how products
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come to life at Crave Beauty, because as I understand, you
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don't just launch products at the drop of a hat.
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So what makes a new product worth bringing to market under
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the Crave Beauty name? First and foremost, definitely
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starting with the biggest customer pain point.
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And what I mean by that is when it comes to treating acne prone
9:29
skin, I know that a lot of the acne treatments or acne
9:33
targeting serums and autos can be approaching acne in a way
9:40
that's all about eradication. Like killing the acne causing
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bacteria and trying to wipe out all the bacteria that is left on
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your skin. And it does impact not only skin
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microbiome, but also your skin barrier health overall.
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So for us, we approach skin or product development from a sense
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that how do we work with the skin, not against it and how can
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we rebalance the skin if possible.
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So when we looked at a study that acne prone skin is
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deficient in a fatty acid called linoleic acid.
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That was like a light bulb moment for me personally because
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having struggled with acne for years and years and years by
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also using products that are oil free, that are super stripping,
10:29
super harsh, that are burning my skin barrier day and night, that
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left my skin to a paper dry state.
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I thought fatty acids or oils were the enemy.
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But the medical journals that I was dissecting and reading were
10:45
telling me otherwise, that acne prone skin can actually benefit
10:50
from replenishing linoleic acid. Topically introducing oil to an
10:54
oily, acne prone skin didn't make sense, but if you look at
10:58
it from a skin physiological standpoint, it does make sense.
11:03
Like Little Lake acid deficiency is so real that's causing the
11:07
semen to become waxier and more communogenic, causing more acne
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bacteria. So if you can replenish that and
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if you can supplement whatever you're deficient in topically,
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your skin will do its natural job.
11:22
And the natural functionality in the ecosystem is something that
11:25
we try to respect as much as possible.
11:28
So much of him hydrogen cleanser to oil, a lot to also simple
11:31
water. Every product has its purpose
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and has its own audience. They can overlap or not, but
11:38
they have a pretty equal distribution of the revenue mix,
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which is telling of how intentional our product
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development process was. Right.
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Well, Congrats on keeping the line very streamlined because
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you're right, I see, you know, most beauty lines are launching
11:54
many things per year just to keep that momentum going.
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So let's talk about the line itself.
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I'd love for you to walk us through the products and how
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they fit together. And really, when somebody tries
12:09
Crave Beauty for the first time, where do you usually tell them
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to start? And I have the whole product
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line up sitting next to me so I can kind of show them and and
12:18
I've been experiencing them as well.
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So I would definitely start from the core series first and
12:23
foremost. Much of him Hydrid in cleanser
12:25
is such a gentle antioxidant packed cleanser that I wish that
12:30
I had when I had the peak of acne days because I was someone
12:35
who was very abusive with my cleansers.
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Also on top of that, I had a pretty aggressive physical scrub
12:43
that I was literally just damaging my skin and tearing my
12:46
skin barrier left and right and using a cleanser that's super
12:51
alkaline to leave no skin barrier behind.
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So that's why Matcha Hump Hydrogen Cleanser was our very
12:58
first product from the brand that I wanted to launch with for
13:03
myself. Honestly, how can we do less
13:05
harm or do no harm to your skin barrier?
13:07
And then also Simple Water Cream is a beautiful moisturizer
13:12
that's super lightweight, great for anyone who has oily acne
13:16
prone skin or even phone acne. And we use only nine ingredients
13:22
to make a moisturizer. Honey, I was reading all of the
13:24
ingredients the other night, so it's very simplistic and I think
13:28
that's great. So we know that a lot of people
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are already experimenting with a lot of different actives in
13:35
their skin care routine. A lot of people are educated and
13:38
informed, they're excited about skin care.
13:39
So they already have a pretty robust active routine is what I
13:43
identified with. So then we don't need to overdo
13:47
actives with another moisturizer with retinol in it or another
13:51
moisturizer with so many different peptides.
13:53
So for it's a simple water cream, we wanted to simplify as
13:58
much as possible so it can blend into anyone's skin care routine
14:01
very seamlessly without without causing any clash or without
14:05
overloading or overwhelming your skin.
14:07
And then beat the Sun Sunscreen is also another antioxidant
14:12
packed lightweight, beautiful, beautiful, beautiful sunscreen
14:16
that have won multiple Best of Beauty awards, which is.
14:20
I saw this I'm. So grateful for it and a lot of
14:23
people do love it for the barely there type of sensation, right?
14:28
Like you don't want to feel the sunscreen and so we made it as
14:31
lightweight as possible. So it's easy to apply any guys
14:35
who's starting their sunscreen game for the first time.
14:39
They think it feels like nothing, so they love it.
14:42
And then there's Great Barrier Leaf, which is a skin barrier
14:46
repairing serum, which I believe is one of the very first skin
14:50
barrier serums that has caught some mainstream attention in the
14:54
United States. This has been my favorite in the
14:56
line so far. So amazing.
14:59
Yes, it. Smells kind of pungent and
15:01
funky. Again, like we don't use any
15:03
freak to mask any of the natural odors of the plant oils that we
15:07
use. That oil, the smell is actually
15:10
coming from oil called Tamano oil.
15:13
We use 10% of it. Tamano oil is like one of my
15:16
Holy Grail oils of all time that's super restorative,
15:20
rejuvenating and I thought it would pair so well with all the
15:24
skin mimicking ingredients as a repairing serum, as a skin
15:28
barrier restoring serum. So grape barrier leaf has
15:31
probably the craziest testimonials.
15:34
The before and afters for grape barrier leaf is quite
15:37
unpredictable. We made it for just compromised
15:40
skin barrier like redness, irritation, sensitivity.
15:43
But people's use cases will surprise you.
15:46
Like for eczema flare ups to people who had like a complete
15:52
photo damage because they spilled lemon juice on their
15:54
hands and they went outside in the sun without actually washing
15:58
their hands. So they burned their entire hand
16:01
left with huge scar. They applied Great Barrier leaf.
16:05
I don't know where they got that idea from.
16:07
They applied Great Barrier leaf and then kid you not she
16:10
uploaded this picture of the before and after.
16:13
It was like night and day difference and since then she
16:16
was a lifetime customer upgrade barrier leaf.
16:19
That's probably the core 4. And then if anyone again has
16:23
acne prone skin, I would highly recommend oil a la, which is a
16:29
beautiful Wino lake acid rich oil serum that I wish I knew of
16:34
or I wish I had when I was in my 20s.
16:37
It's a very, very gentle approach to respecting your
16:41
skin, especially if you do have acid prone skin.
16:44
We also have crazy before and afters for breakouts, so I'm
16:48
really, really proud of that creation.
16:49
And some new proprietary packaging for this, right?
16:52
I was reading all about that. We've been investing a lot in
16:56
different beauty supply chain and companies that are doing
17:00
really cool things that tries to help propel the beauty industry
17:05
into a more sustainable direction.
17:07
So we do have a corporate VC fund that invest in some of
17:11
these technologies, which then I get the first hand exposure to a
17:16
lot of cool things that are stuck in the lab that can be
17:19
groundbreaking, that can be the next big thing.
17:22
So the inner bottle was one of the packaging solutions that you
17:25
see, which a lot of the people do call it as an egg packaging
17:30
because it just resembles a little egg that's stuck inside
17:33
the bottle. It helps with not only the
17:35
product usage. So the silicone insert or the
17:39
butyl rubber insert shrinks as the product gets used.
17:43
So you're basically getting every single drop of the
17:48
product. And it was annoying when our
17:51
product was stored in a typical pump dispenser because a lot of
17:55
the times like emulsions can get stuck around the wall and you
17:59
can never get to the bottom of a product.
18:02
I think the inner bottle was one of the first technology that
18:06
have gone viral unintentionally on Tiktok because people started
18:10
buying Oilola just to see if there is an egg inside their
18:15
bottle. So.
18:16
I was going to say I've never. I'm sent skin care everyday and
18:19
I've never seen anything something like that very
18:21
innovative. I'm glad that people are
18:23
obsessing over it and hopefully that gives more attention to the
18:27
suppliers so more beauty brands can tap into their technology.
18:33
So Leah, as you look across the line, is there one product that
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you feel really represents the brand as the hero product?
18:41
Is there one that is your favorite that you think?
18:45
If you're going to try my line, try this one.
18:49
Oila I was. Going to say by the way you were
18:52
talking about it, I bet. It this one Oila is a very
18:55
special child. Yeah, it's not only emotional
18:58
because it's tied to acne, but it's so different from any other
19:02
acne treatments. But I must say, people who don't
19:05
have acne can still apply it like this, doesn't have any
19:08
benzyl peroxide or salicylic acid or any drying ingredients.
19:13
So if you have dry skin or normal skin, this is still a oil
19:18
rich serum that has soothing ingredients like Zika and
19:22
epidermal growth factors. So it'll be very soothing and
19:25
nourishing for them. So we do have clients who don't
19:30
have acne but still do enjoy Oilola.
19:33
But of course the primary audience is acne grown skin for
19:36
this. And I know you have a new
19:38
product, Lip Barrier Relief. We'd love to hear about that
19:43
product. I have not had the chance to try
19:45
it, but very excited to try it. And it sounds like it's new and
19:50
innovative and exciting. So tell us about it.
19:53
Yeah, I have it right in front of me.
19:55
So the Lip Barrier Relief was basically a play on our Great
20:00
Barrier Relief success. So with this, with so many lip
20:06
balms out there, we always think about how do we replace existing
20:10
demands with a more sustainable option If people want lip balm
20:15
from us, I just don't want to throw just another lip balm to
20:18
the market. So that said, we went to the
20:21
drawing board and what we do. All is sustainable sourcing and
20:25
what I wanted to really introduce to the beauty industry
20:28
in the terms of new conversations is taking less
20:34
from nature and more from waste and quite frankly, the beauty
20:39
industry. With the explosion of natural
20:42
skin care, the explosion of cleaning beauty, I do think a
20:45
lot of the clients and customers are demanding for more natural
20:49
ingredients and botanical ingredients.
20:51
And these are all beautiful and all that, but sometimes it does
20:55
come with a huge environmental cost.
20:59
So for us, we've been very proactive about how do we source
21:04
more from waste, industrial byproducts or other food
21:08
byproducts. And we looked at farm waste with
21:11
this product. So the lip bearer leaf features
21:14
a special ingredient that is coming from the almond trees or
21:18
almond shells and hulls to be very specific.
21:22
So this was a limited edition and we actually did not
21:26
anticipate this to go viral or this to sell out so fast.
21:30
But I'm glad it did because it means that we have more
21:34
attention and more now more resources to look for other farm
21:38
waste. And we're already talking to
21:40
some farms in upstate New York to see if we can convert their
21:45
waste into something that we can include in the next version of
21:48
Lip Barrier Relief. But the formula itself is a very
21:51
beautiful lightweight lip balm. I don't like lip balms that are
21:56
super glossy or sticky. So this is a very low key lip
22:01
balm that doesn't shout like I am a lip balm or I am a lip
22:05
gloss. So if someone is into that type
22:08
of lip or into that type of lip balm, I think this would be for
22:12
them. But unfortunately it is out of
22:14
stock until foreseeable future. I haven't had a chance to try
22:19
it, but I'm very excited. We'll get you the next drop for
22:22
sure. OK, deal.
22:24
As you look across your line on the flip side of this, what do
22:29
you feel might be missing from the market that you haven't
22:32
addressed yet or maybe what's on the horizon there?
22:36
There's so many things. We're first going into a thicker
22:41
moisturizer category and we're trying to make that as
22:45
sustainable as possible with not only farm waste materials, but
22:50
also more renewable feedstock. So that's been really, really
22:55
exciting. And the texture has been
22:58
definitely something that I have been playing with for the past
23:02
two years that I can't wait for everyone to try.
23:05
And then secondly is would be a mineral sunscreen that is, that
23:08
can be truly inclusive. I know it's an impossible task
23:12
to make a mineral sunscreen white cast free, but we've been
23:16
developing a formula or multiple formulas for that matter, in the
23:20
past. I want to say five years.
23:22
So that's been on our PD project for the longest time and
23:26
hopefully we we have a final approved formula soon for that.
23:32
Let's talk about the audience that you have built around all
23:37
of this, which is phenomenal. And that really blew me away and
23:41
definitely could use your advice on how to build a brand with
23:45
over 1,000,000 subscribers and close to 100 million views.
23:50
So by educating people on skin care in a way they hadn't seen
23:56
before, how did that shape the kind of following that you have
23:59
today for your brand? When I first started Crave
24:02
Beauty, I leveraged my own existing personal community.
24:06
So like whoever was subscribed to Lee IU's channel immediately
24:11
got converted to become our customers or initial pool of
24:15
customers. But I think slowly but surely,
24:18
because the product works, the product actually spoke for
24:21
itself. So I didn't need to rely too
24:24
much of my own community to become customers for life.
24:29
I quickly have gotten organic word of mouth.
24:33
We really did not spend a dime on advertising for the first
24:37
five years. And we were able to still grow
24:40
like at a very, very significant rate year over year.
24:44
And that's been a huge pleasure to just watch and enjoy and was
24:48
a huge privilege as well because I had an existing audience.
24:52
But I truly do think that when it comes to scaling the brand
24:58
beyond your personal brand, your products need to be great.
25:03
If you don't have a great product, they're just going to
25:06
be a one time purchase. But in order to have a repeat
25:09
purchase, in order to scale the brand and grow the brand, I
25:12
think the products really do need to speak for itself to find
25:15
its own audience. And that's why we obsessed so
25:19
much when it comes to product innovation.
25:22
It seems that it resonated and I found that you've also
25:25
introduced something called kelp collab where you're, if I'm
25:30
saying that correctly, where you're collaborating with other
25:33
brands rather than competing in the traditional way.
25:35
How does that come together? Totally Kelp Collab is such a
25:40
cool initiative that is organized by a nonprofit called
25:44
Green Wave. And again, going back to the
25:48
beauty industry, facing an ethical dilemma and a challenge
25:52
of sourcing from nature. When it comes to natural
25:55
ingredients, there's nothing more that's more regenerative
25:59
than seaweed. Seaweed does not need a lot to
26:03
grow so abundantly and it is honestly one of the most giving
26:09
organisms on the planet. So Green Wave really wanted to
26:13
introduce kelp, AKA seaweed, as an attractive, sustainable
26:18
material for beauty brands to use.
26:21
So then they had marshalled and opened up this entire kelp
26:26
collab program where they're funding 9 to 10 different indie
26:31
brands to utilize Alaskan grown kelp in their formula.
26:37
And when I first saw this, I was like, yes, this is the future.
26:41
Kelp is the future. Sustainable regenerative
26:43
sourcing is the future for the beauty industry.
26:46
And we do storytelling really well.
26:49
So if we use kelp, we can also convince other indie brands and
26:54
other bigger brands to also see kelp a little bit more
26:57
different, differently and hopefully more attractively from
27:00
a sustainability perspective, but also from a performance
27:03
perspective, from a skin care raw material.
27:06
And that's where we joined the program.
27:09
And in the cohort, there's Credo Beauty, True Botanical, Sanzi
27:14
Skin by Pamela Anderson, and then four or five other brands
27:19
that I'm super excited to collaborate with.
27:21
We all come up with different product ideas using the same
27:25
material, which is kelp. So we're, we're developing an
27:28
eye gel that hopefully helps with the puffing and also dark
27:33
circles because that can be something that a lot of people,
27:38
you know, have a lot of pinpoints for.
27:40
So we're developing that in the most sustainable way as possible
27:44
and hopefully we have a product to showcase next year.
27:49
Let's zoom out for a minute and just talk about your expertise
27:54
in the industry because you've been doing this for quite some
27:57
time. And just your opinion on when
28:01
you look at skin health right now, where do you think it's
28:04
headed? Where do you think the next five
28:06
years are going to take us? Hopefully in the next five years
28:12
people understand that less is more, going back to the original
28:18
backbone and the genesis of the company.
28:20
Like I am all for skin minimalism, skin care, diet and
28:25
really doing no harm to your skin first and foremost.
28:28
As we start to wrap up, if everything that you're building
28:33
continues in the direction that you're envisioning, what does
28:37
Crave Beauty look like in a few years from now?
28:42
Hopefully, we would have a great retail partner chosen by then
28:48
and I want to grow the company by selling one product to 100
28:52
people instead of selling 100 products that are unnecessary to
28:56
one person. So that said, our distribution
28:59
strategy is really, really important and I'm looking at
29:03
models like the early days of Vaseline where they only had one
29:07
hero SKU and they are still to this day like American household
29:11
staple, right? So everyone knows about
29:14
Vaseline, everyone has Vaseline somewhere in their medicine
29:17
cabinet. And I want to be like that where
29:20
we see Great Barrier leaf in every shelf and we see much a
29:25
cleanser with someone from Arizona to someone in New York.
29:29
So I would love to keep the product assortment as tight as
29:34
possible but have the wider reach if possible with the help
29:38
of retailer for sure. I'm sure you will make it
29:42
happen. I have no doubt.
29:44
Well, we do something on the show called the speed round, I
29:47
don't know if you've seen it, where I ask a series of kind of
29:50
rapid fire questions and I think that K beauty being the hot
29:54
topic it is, it's really just one word answer.
29:57
It's kind of yes or no. So first question, glass skin
30:01
hot or not? Not.
30:03
Ten step routine, dead or still relevant?
30:06
Dead. Double cleanse always or
30:09
overrated. Always.
30:12
Toner essential or pointless? Somewhere in between.
30:17
Essence must have or just marketing.
30:20
Just marketing. Sheet masks, results or just
30:24
vibes? It does give results.
30:27
It's not the most sustainable for sure.
30:29
Slugging genius or just greasy? Genius.
30:34
Skin barrier, real issue or just a buzzword?
30:37
Real issue. Exfoliating daily?
30:41
Yes or absolutely not. Hell no, I went there.
30:47
Acne. Dry it out or heal the skin.
30:50
Heal the skin. Sensitive skin, less products or
30:54
more targeted products? Less.
30:57
Hydration more important than actives?
31:00
Yes or no? Yes.
31:02
Layering strategic or excessive? Somewhere in between.
31:07
Gentle skin care better long term, yes or no?
31:11
Yes. Active overload?
31:14
Is that our skin's biggest mistake?
31:16
Yes or no? 100% yes.
31:19
Couple more opinions here with K beauty versus US, would you say
31:25
K beauty versus US, preventative versus corrective?
31:29
It used to be. Do you see Western skin care as
31:33
too aggressive? It used to be.
31:35
What do you think about combining both?
31:37
Smartest approach. Yes or no?
31:40
OK. Viral skin care trends.
31:43
Do you think that's helpful or harmful?
31:45
Very harmful. TikTok routines.
31:48
Trust them or shut it off. Shut it off.
31:53
Glow. Is that healthy skin or is that
31:56
really just a filter culture? I would say the latter.
32:00
K beauty today you think it's better than ever, Yes or no?
32:03
No. Global adoption?
32:06
Do they understand K beauty or completely misunderstood?
32:10
There are both. There are both cases.
32:13
Sometimes it drives me nuts as a Korean, but sometimes I really
32:18
do appreciate the KB trend all over.
32:22
Skin cycling smart or overhyped? Smart.
32:26
And then our strong two question close here.
32:30
One thing everyone should stop doing to their skin, and one
32:34
thing everybody should start doing to their skin.
32:36
Drying their skin out. Fair enough, start.
32:39
Doing simplifying skin care. Great.
32:44
Well, I think I've gotten an education, so I know that our
32:47
viewers and listeners definitely have today.
32:50
And Leah, thank you so much for joining us and giving us our
32:53
first dip into the K beauty world here on the Doctor Randy
32:57
Show. And thank you SO.
32:58
Much. We look forward to having you
33:01
back again, you know, whenever something new and exciting is
33:04
happening there. And thank you for introducing us
33:07
to Crave Beauty. Is there anything else that
33:09
you'd like to share with our viewers and listeners?
33:12
No, I think our viewers are very smart.
33:14
They know what they're doing. So hopefully it wasn't like too
33:17
much of the same information that they already know.
33:20
But yeah, thank you so much. It's been a huge pleasure to be
33:23
on this show and be interviewed by you, Doctor Randy, and hope
33:27
your audience took away something.
33:30
I'm sure they did. I definitely took a lot away
33:33
from it. So thank you everyone for
33:35
joining us today and for tuning in to the Doctor Randy show.
33:38
We'll see you next week. Doctor Randy Boyett holds a PhD
33:42
and is a recognized leader in the aesthetics and medical
33:45
industry. She is not a licensed medical
33:47
doctor. All commentary and product
33:50
recommendations are based on industry expertise and are
33:53
provided for informational purposes only.