Canadians Are Researching Wellness Products | Toronto News

Toronto News Today | 2 Min News | The Daily News Now! · Jul 29, 2026 · 1m

Canadians are smarter shoppers in the wellness space—new research reveals they’re vetting products like never before, using packaging, brand sites, expert advice, and even AI to make informed decisions. While trust in claims and certifications exists, it’s cautious: only a small slice strongly believes them, and effectiveness, quality, and price ultimately drive purchases. AI is rising as a go-to tool, especially among younger consumers, though accuracy concerns linger. Retailers can step up by offering clear info and trained staff to guide shoppers in this evolving, discerning market. Listen…