Apple's privacy changes cut mobile advertising ROI by 40%

NEXT with John Koetsier · May 19, 2022 · 17m

Everyone wants privacy. Most of us also care about an environment in which businesses can grow too. But can both of these be reconciled?

If you are in the mobile app or marketing spaces, you know that over the past year there’s been a great disturbance in the force. Apple increased privacy regulations for apps, and that essentially killed how apps measured their growth, discovered new audiences, or sent you a reminder that those shoes you were going to buy are still in your cart.

Facebook complained this would hurt small business, took out big ads in the WSJ, and then life sort of went on and…