Latest / Ecommerce Playbook: Numbers, Struggles & Growth
Stop Wasting Your Q4 Budget on Holiday UGC
Most brands blow their Q4 creator budget on one thing: holiday only content. In this episode of thPodcast, Richard sits down with Adrianne, Director of Creator Content, to break down why that’s a mistake and what to do instead.
Learn CTC’s full framework for sourcing and scaling creator content that actually performs through Q4 and beyond. From building evergreen briefs to managing creator timelines, Adrianne walks through the exact checklist, examples, and ad structures her team uses to keep pipelines full, ads optimized, and budgets profitable.
What you’ll learn:
Why holiday focused UGC is…
The skinny
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