Latest / Mini Scroll / MINI SCROLL: Tate McRae x Morgan Wallen backlash, MrBeast disaster, Devon Lee Carlson's Reformation collection, Revolve lawsuit + more

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MINI SCROLL: Tate McRae x Morgan Wallen backlash, MrBeast disaster, Devon Lee Carlson's Reformation collection, Revolve lawsuit + more · Mini Scroll

• 0:00
  Hi everyone, welcome to Mini Scroll, the daily Internet
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  culture podcast bringing you the biggest stories from social
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  media, the creator economy and the digital space every Monday
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  through Thursday. I'm your host, Lauren Meissner,
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  the founder of the youth digital media brand Centennial World.
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  Welcome back to Mini Scroll, everyone.
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  I'm so sorry for ghosting you guys on Thursday.
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  I did not mean to take the day off.
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  Skip ahead. There are time stamps in the
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  description. If you do not care about the
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  podcast, the business, my explanation, any of that.
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  But yes, I accidentally missed Thursday.
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  I didn't mean to. I came to work with a full glam,
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  like ready to record. I had my story ready and then we
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  got some news. Not the worst news ever.
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  We just got some news about a deal that I was really excited
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  about. It fell through and it was just
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  like the straw that broke the camel's back for me.
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  It's been such a challenging, I mean, it's been a challenging
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  like 14 months, 16 months for me and the business.
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  But I really thought 2025 was going to be like our year and it
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  was going to be a lot better. And honestly, so far it hasn't
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  been. I've just been overworked,
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  overtired, so, so, so stressed about the business.
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  You guys know, I like don't sleep at the best of times and I
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  really have not been sleeping. And so anyways, when we got that
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  news, I don't know what it was, but it just like tips me over
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  the edge. I booked a meeting room and I
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  was just like sobbing. Normally I'm really good at like
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  compartmentalizing no matter how I'm doing, you know, I can like
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  put on a brave face, do mini, do whatever I need to do for the
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  business, right? And I'll just like cry when I'm
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  driving home or when I'm at home or whatever.
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  No, like this, Like it was like a faucet turned on and I just
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  could not stop. And I was just like
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  uncontrollably sobbing. My makeup was everywhere.
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  I obviously couldn't get on camera.
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  Like I was so unwell, but I also had some stuff that was due by
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  5:00 PM anyways like commercial content and this presentation
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  that I'm working on which I'll tell you guys about at a
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  different time. But anyways, I had stuff I had
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  to get done like no matter what by 5:00 PM that day.
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  So when I spent like a solid 2 hours sobbing, I knew I could
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  not come on camera and do many. But yes, I'm feeling more
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  revived today and I am sorry for like, ghosting you guys, but I
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  thought I'll bring you guys an episode today on the Holiday
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  Monday to make up for it. All right, let's get into the
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  stories for today. I had to pare back the story, so
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  I'm going to probably have a big episode today and also tomorrow.
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  I did have to move some of the stories from today to tomorrow
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  because there would have just been way too many stories.
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  OK, the first story that I have for you guys is that an artist
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  is facing backlash for reselling painted Trader Joe's tote bags
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  for a wild amount of money. An artist named Gab went viral
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  last week on TikTok when she posted a video calling out a
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  possible customer saying that her offering her tote bags, her
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  painted tote bags were way too expensive.
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  OK, so one of the things that Gab's makes and sells is these
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  discontinued Trader Joe's tote bags.
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  She hand paints them with like cute designs and she sells them.
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  So she posted a video exposing DMS with a potential customer
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  who wanted to buy one and then told Gab it was too expensive.
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  And you know Gab was basically like here's why it's important
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  to pay artists what they're worth.
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  However this has blown up the opposite way then I think what
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  Gab was hoping for because it turns out she was trying to sell
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  these bags for $1500 for contacts.
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  The tote bags originally retailed for $3 and even though
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  they are discontinued, you can buy them on different resale
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  websites for like 15 bucks. So people can get behind paying
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  an artist what they're worth. And you know that that has never
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  been more important in the era of AI.
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  You guys know, we talk about that a lot on this podcast.
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  Like I'm very much behind that. But a lot of artists now are
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  saying that situations like this and you know what Gab is doing,
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  it kind of like dilutes that argument and it makes it harder
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  for all of them to be taken seriously.
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  I've also seen the take that she is rage baiting to gain a
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  following and drive people to her page to sell her art.
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  And I actually think that could be true.
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  But yeah, people are like $1500 for a tote bag that initially
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  cost $3. Yes, it's hand painted, but
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  still people are like in this economy girl.
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  Like, no. OK, The next story that I have
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  for you guys is that a Mr. Beast Las Vegas event has turned into
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  a disaster where fans are demanding their money back.
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  Last week Resorts World Las Vegas hosted an immersive Mr.
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  Beast fan experience and fans are now demanding their money
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  back saying that they did not get what they were promised.
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  The hotel sold tickets for a three day event that cost $1000.
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  So this is from Daily Wire quote.
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  It was supposed to include exclusive games, a Mr. Beast
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  themed menu and mystery bags filled with limited edition
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  merchandise. There was also supposed to be at
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  least one bag containing a $10,000 gift voucher.
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  OK, so fans were apparently instructed to wait in their
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  rooms until they got some, like, surprise delivery, and that
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  would be the start of everything.
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  And that would kind of, like, tell them what they had to do
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  and it would be filled with prizes.
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  And so some fans told People magazine that they waited up to
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  24 hours for this gift bag and that it had, like, chocolates
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  and things that you could just buy, like Mr. Beast, like
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  merchandise and like his product, products and stuff that
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  you could just buy yourself and everything else.
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  Just, like, did not live up to the hype.
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  So Mr. Beast has responded to the backlash on Twitter.
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  He said, hey, this definitely isn't the experience we hoped
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  they deliver. They as in the hotel.
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  So I was having a hard time figuring out how involved Mr.
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  Beast was. Like, I thought initially he was
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  there and it does not seem like that was the case.
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  It seems like they essentially allowed Resorts World to license
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  out his name, his likeness for this experience.
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  I'm sure that Mister Beast and his team were like somewhat
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  involved and obviously they knew about it and allowed it, but it
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  doesn't seem like it was something that was put on by Mr.
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  Beast and his team. So he said, hey, this definitely
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  isn't the experience we hoped they deliver.
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  My team's already on it. I'd love to personally make it
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  up to you and anyone else by inviting everyone affected to
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  tour my actual studio. Can't wait to meet you all.
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  And my team is reaching out to everyone.
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  And then Resorts World has actually taken some
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  accountability saying that they did not meet the Mr. Beast
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  expectations and they would be refunding everyone for their
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  stay. Say what you will, I, I'm like
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  Mr. beast #1 hater, you guys know, Say what you will about
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  him and this whole situation, but if everybody does get their
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  refunds right away, Mr. Beast does extend this offer to his
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  fans who did pay the money then OK, you know what, they handled
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  this well. OK, the next story for you guys,
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  Oh my God, this is the biggest thing that's been all over my
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  side of the Internet at least all weekend is Tate McRae is
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  facing backlash for her Morgan Wallin collaboration.
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  Last week, Tate McRae teased A collaboration that she is coming
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  up with Morgan Wallen, country singer Morgan Wallen.
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  I feel like most of you guys or everyone would know that, but
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  he's a country singer. She is obviously a pop Princess.
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  She is up and coming. OK, so she posted this orange
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  jersey on her Instagram story with T8 like Tate and then the
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  initials MW on it, Morgan Wallen.
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  And this has literally exploded the music commentary world.
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  So what? Many of Tate's fans are
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  disappointed in her because as we know, Morgan Wallin has a
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  history of problematic behavior off stage.
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  For example, in 2021, he used the N word while drunk and it
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  was recorded, posted, went viral.
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  He lost a few different opportunities for like awards in
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  that award season. And then that was basically it.
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  In 2024, he was arrested for throwing a chair off a six story
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  balcony in Nashville. The chair was apparently very
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  heavy and metal and everyone's kind of like, if that hit
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  someone it would have been so bad.
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  And then less egregious but still questionable.
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  A couple weeks ago, he stormed off SNL before the credits
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  rolled. And then he posted this.
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  Like, I'm going to say it was bigoted.
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  Like I'm going to say it was for a very specific reason.
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  This weirdly bigoted Instagram story of his private jet waiting
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  to take him out of New York City with the caption and get me to
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  God's country. And everyone was, like, making
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  jokes about the fact that, like, he couldn't handle that New York
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  City had, like, diversity and, like, women that had, you know,
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  jobs and stuff. And he's also allegedly very
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  MAGA. So OK with this Tate McCray
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  situation, there are like three to four sides to this
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  commentary. So I'm going to go through all
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  of them. First, there are the people who
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  are like, Tate, please, your label is sabotaging you.
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  Like, this is so disappointing when it comes to that.
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  I think like, there are a lot of people kind of like
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  infantilizing Tate McCray and putting this all on her label.
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  I don't know, like how it works. I'm interested if you guys are
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  in the music industry or whatever, like if you know, I
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  assume the artist has some say in who they collaborate with but
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  I don't know. But regardless, when you think
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  of Tates fan base, it is a lot of gay men and a lot of young
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  women. And Morgan Wallin first of all,
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  doesn't really make any sense. And I understand the concept of
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  like cross genre collaborations, but Tate is still establishing
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  herself in this arena like in her career, you know, like she
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  is still very much up and coming.
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  First of all, it feels a little bit like premature to have this
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  like cross genre collaboration like this.
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  But also, Moran Wallen, he is seemingly against the gays and
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  the women having rights among basically every other group.
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  But yeah, a lot of music commentators are saying like
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  Take hasn't quite made it yet, like, she's still up and coming.
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  And from APR perspective, this is just such a miss when it
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  seems like Morgan Wallin, where his values, his politics align,
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  like he just wants white men to have rights.
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  And the people who are Tate Mcrae's fan base that are
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  helping her come out of this up and coming stage, the ones who
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  have been supporting her through all of her new singles and this
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  like new era of her career, like this is just kind of like
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  shitting on them. The second camp are people who
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  are saying that they are not surprised by Tate's work with
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  Morgan Wallen. So I've seen a lot of people
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  point to the fact that Tate is from Alberta.
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  I'm Canadian. If you're not familiar, if
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  you're not Canadian, if you're not familiar, Alberta is quite
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  culturally different from the rest of Canada.
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  It is a lot more like the southern US and a lot of people
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  basically compare it to Texas. It's a big oil province.
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  Alberta's kind of claim to fame is the Calgary Stampede, which
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  is A10 day rodeo that people come to from, like, all over the
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  world. It's Canada's most conservative
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  province. So a lot of people, especially
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  Canadians, who are engaging this discourse are like, well, are we
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  surprised that Tate might align with Morgan Wallen's, you know,
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  politics or values? Tate is from Canada's version of
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  Texas. I think this is kind of a
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  shallow argument. Like, I understand that she's
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  still young and I understand that she would no doubt have
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  been influenced by the environment and the culture that
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  she grew up in. And obviously being so young,
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  maybe she's still kind of in that.
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  It's possible she does align with all of that.
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  Like, I don't know. We don't know.
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  And I mean, that's what's making people feel upset about this is
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  like, is this her telling us? Like this is what I align with
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  regardless, but to say like, oh, because she's from there, she is
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  that or she must align with that.
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  I think it's kind of like a weak argument.
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  I know lots of people who are from Alberta or live in Alberta
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  that are not conservative. Just like I'm sure there's lots
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  of people who live in, I don't know, like Florida, Texas,
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  Queensland and Australia like that are not conservative.
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  So I don't think that's necessarily like a super strong
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  argument, but I do understand kind of educating people who
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  might not fully understand the context in which she, like,
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  comes from. OK.
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  Another part of this conversation is people saying
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  that we need to let people live and like, separate the art from
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  the artists. And this argument is largely
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  coming from the Tater Tots, which is Tate Mcrae's fanbase,
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  Morgan Wallin fans, probably people who are generally more
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  conservative. I personally disagree that you
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  can separate the art from the artist.
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  I think literally the point of art is that it's a reflection of
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  the artist. It might be, you know, one piece
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  of them or something about themselves that they're
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  exploring. But either way, I think the idea
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  that you can separate the art from the artist, especially when
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  it comes to something like the artist not believing that anyone
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  but white men should have human rights, I don't think that's
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  like fully accurate. And I don't think that lands in
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  2025. Now, another piece of this
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  argument is that there was none of this backlash for Morgan
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  Wallin's collabs with other artists like Post Malone.
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  And I don't know others. I just am familiar with the Post
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  Malone one because he just did that big Country album and
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  Morgan Wallin was on it and that Tait is being held to a higher
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  standard because she is a woman. To that I probably agree.
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  Women are held typically to a different standard.
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  But I do think that Post Malone and anyone else that has
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  collaborated with Morgan Wallen in recent years since he started
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  really showing us who he is, I think they should have received
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  similar backlash. But I don't think that takes
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  away from the fact that Tate's audience can be upset and can be
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  vocal about this. In general.
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  I think that this collaboration was really dumb.
• 13:52
  I think even if Tate herself, like, loves Morgan Wallen and
• 13:56
  has no issue with him, I'm shocked that she's doing it.
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  I'm shocked that the people around her are allowing her to
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  do it. I don't really know if that's
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  how that works. Like I said, I don't know how
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  much say an artist has and who they collaborate with, how much
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  say their label has. Like whatever.
• 14:13
  Either way, I can't believe no one around her was like, I think
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  this might be a bad idea. It feels like they have no idea
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  who her audience is and what they value by like allowing this
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  collaboration to go ahead. And this situation has already
• 14:27
  been a big blow to her reputation.
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  And I just think she didn't need it based on the trajectory that
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  she's been on. Like she didn't need to sell out
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  in this way and kind of have this short term gain because
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  it's going to have a longer term impact on her reputation in the
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  pop sphere, I do believe. OK, the next story that I have
• 14:47
  for you guys. Speaking of art existing within
• 14:51
  the context, Reformation's new influencer collaboration has
• 14:55
  sparked discussion about this exact topic.
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  So Reformation has launched a line with a Devon Lee Carlson,
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  and it has sparked backlash from the South Asian community.
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  Devon Lee Carlson is really like the IT girl of the moment right
• 15:08
  now. She's a fashion influencer.
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  She's also the founder of the phone case brand Wildflower
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  Cases. She kind of runs in like the
• 15:15
  Neppo baby influencer circles, I think because she went to school
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  with a lot of them. So Devin just launched A
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  collaboration with Reformation and one of the signature items
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  that she also wore to I believe it was the launch party is this
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  3 piece outfit with this low rise MIDI skirt, a camisole and
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  a scarf draped around her neck. Users immediately clocked that
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  this looks very similar to a South Asian lahanga.
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  So this is from the New York Times quote on Instagram.
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  Many of the comments on a Reformation post about the
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  collaboration focus on appropriation, with one
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  criticizing the look for being quote straight up South Asian
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  without acknowledging the culture that inspired it.
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  In a TikTok video that has garnered more than 16,000 likes.
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  Sai Ananda, an actress in Manhattan does a side by side
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  comparison showing a still from an early 2000s Bollywood movie
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  in which an actress is wearing a lahanga that she notes.
• 16:07
  Quote has a lot of similarities to Reformations outfit.
• 16:11
  OK so there's this weird defense that some people are taking
• 16:15
  saying that it was clearly inspired by Scandinavian style
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  instead of South Asian style. I'm not even a fashion girly,
• 16:23
  but I swear almost every single time that a white person gets
• 16:28
  called out for ripping off another culture style or
• 16:30
  clothing, they say it was inspired by Scandinavian
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  culture. As if Scandinavia just invented
• 16:36
  like every style of clothing, every hairstyle, every type of
• 16:41
  fashion. I would argue in at least the
• 16:45
  most recent cases like this, maybe Scandinavia just starts
• 16:49
  ripping off these styles sooner. I don't know.
• 16:53
  But it's such a bizarre defense. Everyone's like, it's actually
• 16:56
  Scandinavian style. It's like, what are you talking
• 16:59
  about? So reformation also kind of
• 17:02
  admitted that the looks were inspired by South Asian culture.
• 17:05
  In a statement to the New York Times, they said the brand
• 17:08
  respects quote the origin of this criticism given South Asian
• 17:12
  cultures influence on western style and said that quote.
• 17:15
  No item of clothing or trend can be considered in isolation
• 17:19
  without broader historical and cultural precedent.
• 17:22
  And I think that last part is exactly it for those defending
• 17:25
  that is just like trendy styles right now, fashion and art exist
• 17:29
  in the context of everything that came before it.
• 17:32
  You cannot separate art and fashion and beauty and music and
• 17:38
  all of those things that we're talking about from its cultural
• 17:41
  context, from the political climate, like everything that
• 17:44
  it's kind of born into or born out of.
• 17:46
  And the reason why it's so frustrating for these cultures
• 17:50
  when they see, you know, these kind of inspired styles or
• 17:53
  beauty trends or whatever It Co opted by white people and sold
• 17:57
  is like it's just it's another example of white people
• 18:00
  literally like colonizing their things and making money off of
• 18:03
  it. And I'm sure it just feels like
• 18:04
  a slap in the face that it becomes trendy when thin hot
• 18:08
  white girl is wearing it and selling it.
• 18:11
  Sure, a lot of women who were wearing these styles of
• 18:15
  clothing, like growing up and whatever, like, we're probably
• 18:18
  in Western cultures, we're probably made fun of for it.
• 18:21
  So, yeah, I totally get why it's super frustrating.
• 18:24
  And I think when people are calling cultural appropriation,
• 18:27
  like, we just need to listen and we need to stop blaming
• 18:29
  Scandinavia. I don't know what's going on
• 18:31
  there. OK, more fashion news.
• 18:33
  You guys, This episode is so random for us.
• 18:36
  Revolve is being sued for $50 million by a customer who claims
• 18:42
  that the retailer's social media media practices of gifting
• 18:45
  influencers clothing has deceived at least 1,000,000
• 18:49
  customers. This is so interesting quote.
• 18:52
  For many years, Revolved use its position payments and free
• 18:55
  merchandise to entice influencers to endorse and
• 18:58
  promote its products, while failing to disclose any material
• 19:01
  relationship with the brand, the lawsuit reads.
• 19:04
  The lawsuit claims that Revolves gifting practices confuse
• 19:07
  consumers, making them believe that influencers are actually
• 19:10
  recommending their clothes. The lead plaintiff said that if
• 19:13
  she knew Revolve had gifted influencers these clothes, she
• 19:17
  would have never bought from the retailer at the prices that she
• 19:19
  paid, which were 10% to 40% higher than those of similar
• 19:24
  retailers. This is so interesting.
• 19:26
  So Revolve was actually warned that something like this might
• 19:28
  happen. This is directly from Yahoo
• 19:31
  quote. In its 2023 annual report,
• 19:33
  Revolve warned about the risk of litigation should its thousands
• 19:37
  of social media influencer partners fail to follow FTC
• 19:40
  guidelines. The national advertising
• 19:42
  division of BBB National Programs, a nonprofit that
• 19:46
  overseas industry self regulation programs, recommended
• 19:49
  earlier this year that Revolve quote modify influencer post to
• 19:53
  clearly and conspicuously disclose the material
• 19:56
  connections between Revolve and influencers and its product
• 19:59
  gifting program. So there are also, I believe
• 20:02
  it's 3 or 4 influencers named in this lawsuit.
• 20:05
  I've seen mixed things. I've seen some people say that
• 20:08
  this will like change possibly the course of influencer
• 20:12
  marketing and gifting and how brands interact with influencers
• 20:15
  and what they, you know, and, and sending them PR and things
• 20:18
  like that. If they know that they can be
• 20:19
  sued for $50 million. I've also seen people say that
• 20:22
  really at the end of the day, it's on the influencers to
• 20:25
  disclose because they were the ones gifted, which I think is
• 20:28
  probably more true. But Revolve is one of those
• 20:32
  companies that is like always doing the most with influencer
• 20:36
  marketing. They were such a pioneer.
• 20:38
  And I do think they broke like a lot of rules or maybe there were
• 20:41
  those rules were not really in place yet.
• 20:44
  But regardless, they don't have like the best reputation when it
• 20:47
  comes to that side of the industry.
• 20:48
  And so it's possible that they are kind of made an example of
• 20:52
  in this situation. Any legal girlies out there that
• 20:55
  listen to the pod? Let me know what you think, if
• 20:57
  you think that this will kind of go the distance or what you
• 20:59
  think will happen here. I know even from like a media
• 21:02
  perspective, if we post something on our Instagram
• 21:04
  stories, like if we get PR for consideration or if we like go
• 21:09
  on a brand trip or something like we have to disclose that.
• 21:12
  So yeah, it like the guidelines are changing.
• 21:15
  They are changing slowly, but they are changing and they are
• 21:19
  becoming much stricter. And I mean, I'm sure you guys
• 21:22
  see it too, but there's so many influencers that are doing like
• 21:24
  full on, like paid advertisements that are
• 21:27
  undisclosed. But yeah, I don't know.
• 21:30
  I think it's interesting. Like if you think about a
• 21:31
  fashion influencer and they're posting like an outfit of the
• 21:34
  day on their grid, but they got sent all of those clothes and
• 21:38
  they're not being paid to wear them.
• 21:40
  There's no stipulation that they share them at all.
• 21:43
  But they're they just got gifted them, you know?
• 21:45
  Do you guys think I'm interested to hear from you guys?
• 21:47
  Like, do you think that they should have to disclose that
• 21:49
  they were gifted certain items that they're wearing in their
• 21:54
  posts? Let me know you think.
• 21:56
  All right, guys, that's it for today.
• 21:58
  Thank you so much for listening. I love you guys.
• 22:00
  Please rate, review and subscribe.
• 22:02
  We're trying to get to 10,000 YouTube subscribers.
• 22:05
  We're almost there. And I will talk to you tomorrow.
• 22:07
  Bye.