Latest / Shane Hewitt and The Nightshift
Instagram Plus: You're Paying for What Used to Be Free
Instagram Plus is being tested now in Mexico, Japan, and the Philippines. Three dollars a month buys you longer stories, priority placement, anonymous story viewing, and the ability to see who rewatched your content. Features that either didn't exist or didn't cost anything before.
Tech analyst Carmi Levy calls it the annoyance ratchet. The free experience gets noisier, more ad-heavy, and more algorithmically diluted over time until paying feels like relief. Instagram isn't alone: X, LinkedIn, Tinder, and Meta's own Facebook and WhatsApp have all run versions of the same play.
Levy tracks…
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