Latest / If I'm Being Honest: Straight Talk About Book Publishing & Promotion
Distribution Isn't What You Think. So What Is It?
“Global distribution” is one of the most persuasive phrases in publishing, and also one of the most misunderstood. We hear authors assume it means bookstore placement, airport shelves, and steady sales. The truth is that distribution can be passive, it can be active, and it can mean totally different things depending on whether you are working with a traditional publisher, self-publishing through print on demand, or paying a hybrid publisher.
We walk through a simple framework that clears up the confusion: distribution has three layers. First is printing, whether that is an offset print run…
The skinny
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