Why Your Google Ads Are Burning Cash

Marketing Made Simple with Fexingo: Branding, SEO, and Digital Strategy for Beginners · May 21, 2026 · 8m · transcript

Lucas and Luna dig into the biggest mistake small businesses make with Google Ads: bidding on the wrong keywords. They break down the difference between high-intent and low-intent search terms, explain why broad match can eat your budget, and walk through a real example of a local bakery that cut its cost per lead by 60 percent just by restructuring its keyword list. Along the way they cover negative keywords, quality score, and the one metric that actually matters when you are starting out. If you have ever launched a search campaign and watched your clicks turn into nothing, this episode is…