Caitlin Jovovich’s EA Cheat Code: The One-Two Punch
Caitlin Jovovich shares how playing to your audience can help EAs win support without formal authority, from orchestrating a team “one-two punch” to reframing disposable cameras as an event activation. She also tells the story of pulling together a COVID-era IPO celebration days before giving birth.
The EA cheat code: The “one-two punch”
Caitlin’s broader principle is to play to your audience. When you need to move an idea forward without much formal authority, having a good idea isn’t always enough. You also need to understand how the person in front of you communicates, absorbs information…
The skinny
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