Latest / INSIGHT TODAY / How Boeing Turned Things Around After Years Of Decline
Transcript
- 0:00Speaker 1: After years of safety crises, production delays, and quality defects,
- 0:04Speaker 1: Boeing finally seems to be turning a corner.
- 0:07Speaker 2: We had a really good close to twenty twenty five.
- 0:11Speaker 2: I think the important thing is that we saw free
- 0:13Speaker 2: cash flow positive again in the fourth quarter, so that's
- 0:17Speaker 2: really good news as we're starting this recovery.
- 0:20Speaker 1: The return to profitability is a crucial step in turning
- 0:23Speaker 1: the company around. Boeing's net orders for twenty twenty five
- 0:27Speaker 1: was for one hundred and seventy three planes. It's the
- 0:31Speaker 1: first time since twenty eighteen it has outsold Airbus. Boeing
- 0:34Speaker 1: delivered six hundred planes, also the most for the company
- 0:38Speaker 1: since twenty eighteen, but still falls behind Airbus, who delivered
- 0:41Speaker 1: seven hundred and ninety three. Investors are also optimistic. Boeing
- 0:45Speaker 1: stock has gained over forty percent over the last twelve months.
- 0:49Speaker 3: It's a long road back from a well share we say,
- 0:54Speaker 3: rather dysfunctional culture, but they're making big progress. At the
- 0:58Speaker 3: end of the day, it's all about delivering thirty seven
- 1:00Speaker 3: Maxes and seventy eight sevens, because that's where the book
- 1:02Speaker 3: of their revenue and profit come from. Right now, the.
- 1:12Speaker 1: COVID nineteen pandemic was the biggest crisis that aviation industry
- 1:16Speaker 1: has ever faced. But Boeing's problems started in twenty eighteen
- 1:19Speaker 1: and twenty nineteen, after two fatal crashes of its best
- 1:23Speaker 1: selling narrow body plane, the seven thirty seven Max eight.
- 1:26Speaker 4: Boeing executives have pretty much been focused on doing damage
- 1:29Speaker 4: control for the last seven years. It was not just
- 1:32Speaker 4: the seven thirty seven Max crashes. They also had a
- 1:35Speaker 4: host of production flaws, both on the seven eight seven
- 1:38Speaker 4: and on the seven thirty seven Max in the years
- 1:40Speaker 4: after that.
- 1:41Speaker 1: In twenty twenty four, a door plug blew off in
- 1:44Speaker 1: Alaska Airlines Boeing seven thirty seven Max nine. An investigation
- 1:48Speaker 1: found the aircraft was missing bolts, and the National Transportation
- 1:51Speaker 1: Safety Board faulted Boeing for inadequate training, guidance and oversight.
- 1:56Speaker 1: The FAA then capped production to the Max to thirty
- 1:59Speaker 1: eight planes a month. A few months later, the company
- 2:01Speaker 1: replaced its CEO with longtime aerospace veteran Kelly Orkburg. One
- 2:06Speaker 1: of his first challenges was dealing with a massive labor strike.
- 2:10Speaker 1: Boeing's defense business has also been struggling with delays.
- 2:13Speaker 5: Change generally comes from the top down, So I think
- 2:17Speaker 5: it's fair to give Kelly Orkberg. I got a credit
- 2:20Speaker 5: for it. After the strike, his strategy was to just sorry,
- 2:25Speaker 5: We're going to restart. He seems to be meeting with
- 2:28Speaker 5: a very steady hand, trying to push things in the
- 2:31Speaker 5: right direction.
- 2:33Speaker 1: A large part of its recovery has been happening on
- 2:35Speaker 1: the factory floor. At the end of twenty twenty five,
- 2:38Speaker 1: it finalized its acquisition of fuselage maker Spirit Aero Systems,
- 2:42Speaker 1: a unit Boeing previously owned and sold in two thousand
- 2:45Speaker 1: and five. Bringing the company back under Boeing gives it
- 2:48Speaker 1: more control over its supply chain.
- 2:51Speaker 3: Most importantly, they made progress with the culture, getting it
- 2:54Speaker 3: back towards their engineering roots, being led by an engineer
- 2:58Speaker 3: and putting in place some really good new people. And
- 3:00Speaker 3: of course as the military front too, winning the F
- 3:02Speaker 3: forty seven in GAD program. That was their first sizeable
- 3:05Speaker 3: military win without using your commercial gym hinner for many,
- 3:10Speaker 3: many years.
- 3:10Speaker 1: Commercial aircraft is the largest unit at Boeing. Airline customers
- 3:14Speaker 1: have also noted the company's positive changes.
- 3:17Speaker 4: Airline CEOs were very frustrated with Boeing's leadership. There wasn't
- 3:21Speaker 4: a lot of transparency on the times that their planes
- 3:24Speaker 4: were going to arrive they were delayed. But with Boeing specifically,
- 3:27Speaker 4: we've seen CEOs have a change of tune. We've heard
- 3:31Speaker 4: from Southwest Airlines, We've heard from United Airlines. They've said
- 3:35Speaker 4: that Boeing has become under Orberg's leadership, more predictable. They
- 3:39Speaker 4: know they have a better sense of when they're going
- 3:41Speaker 4: to deliver their aircraft.
- 3:42Speaker 1: Boeing's next challenge is keeping up with demand and delivering
- 3:45Speaker 1: more airplanes. Since customers pay for the bulk of an
- 3:48Speaker 1: aircraft upon delivery.
- 3:50Speaker 2: Well, we've got six hundred billion dollars of backlog, so
- 3:53Speaker 2: our focus right now is in delivering airplanes, ramping up
- 3:57Speaker 2: production making sure those are high quality.
- 4:00Speaker 1: Airplan The Federal Aviation Administration recently said Boeing could increase
- 4:04Speaker 1: seven thirty seven Max production output from thirty eight to
- 4:07Speaker 1: forty two a month. Further increases would require FAA approval.
- 4:11Speaker 1: Boeing has also been planning to ramp up with a
- 4:14Speaker 1: fourth seven thirty seven Max production line for several years.
- 4:18Speaker 3: Boeing had a really good year for orders, so the
- 4:21Speaker 3: backlog keeps getting bigger in terms of production. However, they've
- 4:25Speaker 3: got years several, you know, three four years where numbers
- 4:29Speaker 3: weren't where they needed to be. Airbus is still ahead
- 4:32Speaker 3: in production, but recently you've seen they had a few
- 4:36Speaker 3: quality escapes as there euphimistically termed and they were forced
- 4:39Speaker 3: to throttle back their expectation.
- 4:42Speaker 1: Both Boeing and Airbus have been delayed delivering aircraft over
- 4:45Speaker 1: the last few years. Airbus delivered seven hundred and ninety
- 4:49Speaker 1: three planes in twenty twenty five, just short of its
- 4:52Speaker 1: goal of eight hundred and twenty. But in October the
- 4:55Speaker 1: company hit a huge milestone when the Airbus three to
- 4:57Speaker 1: twenty family became the most delivered jet of all time.
- 5:01Speaker 5: As you looked at demand for the A three twenty family,
- 5:04Speaker 5: it's outstripped to seven through seven meaningfully over the last
- 5:08Speaker 5: call it decade and a half. That they end up
- 5:10Speaker 5: selling more airplanes this year than Airbus is good for them,
- 5:13Speaker 5: but I mean it's just it's a year.
- 5:15Speaker 1: Airbus has been delivering more planes annually since twenty nineteen.
- 5:20Speaker 3: Airbus is huge advantage right now is that middle market jet,
- 5:23Speaker 3: the eight three twenty one Neo. It's not a great jet.
- 5:26Speaker 3: Boeing could beat it, but Boing doesn't have anything in
- 5:28Speaker 3: that crass.
- 5:29Speaker 1: The seven thirty seven Max ten has a range of
- 5:32Speaker 1: three thousand, one hundred nautical miles and can seat a
- 5:34Speaker 1: maximum of two hundred and thirty people versus the A
- 5:38Speaker 1: three twenty one neo, which has a range of four thousand,
- 5:41Speaker 1: seven hundred nautical miles and can seat two hundred and
- 5:44Speaker 1: forty four passengers, and the Max ten has yet to
- 5:47Speaker 1: be certified, so.
- 5:48Speaker 3: Boing needs to start talking about what it's going to
- 5:51Speaker 3: do to fight back against that, because they are way
- 5:53Speaker 3: over five thousand, eighth three twenty one NEOs on backlog
- 5:56Speaker 3: that give Airbus a huge advantage in volume and market
- 6:00Speaker 3: chair moving forward.
- 6:02Speaker 1: Narrowbody planes make up the majority of the world's commercial
- 6:05Speaker 1: airline fleet, making it a critical point of competition between
- 6:09Speaker 1: the only two companies that make them.
- 6:11Speaker 5: In the narrowbody market, Airbus is winning in the why
- 6:13Speaker 5: body Market's a little bit of a different story right
- 6:15Speaker 5: in the wye body market, going does do better. The
- 6:18Speaker 5: seven eight to seven from an airline perspective, a very
- 6:21Speaker 5: successful airplane financially, it's been a little tricky over the years,
- 6:25Speaker 5: and the Triple seven when they get that certified and
- 6:28Speaker 5: the service it'll do really well too, its predecessor worth
- 6:31Speaker 5: a well legged airplane.
- 6:32Speaker 1: The certification of the Triple seven X has been delayed
- 6:35Speaker 1: another year, resulting in the company taking a nearly five
- 6:38Speaker 1: billion dollar charge for the delay.
- 6:40Speaker 2: The issue we're having is in the certification process, getting
- 6:44Speaker 2: the type inspection authorities to allow us to fly and
- 6:47Speaker 2: get certification credit. We've fallen behind this summer as we've
- 6:52Speaker 2: been anticipating those authorizations, and we had to step back
- 6:56Speaker 2: and take a look at our go forward plan and
- 6:58Speaker 2: come up with a higher com foot its plan, and
- 7:00Speaker 2: that's what we did in that drove the charge.
- 7:04Speaker 1: Analysts say, while the company does seem to be finally
- 7:07Speaker 1: on the right path, it still has a long way to.
- 7:09Speaker 3: Go in terms of recognizing they have a problem in
- 7:12Speaker 3: getting themselves on the right path. That is enormous because
- 7:16Speaker 3: for years before they denied there was any issue whatsoever.
- 7:20Speaker 3: So I would say turned around culturally directionally absolutely, very impressive.
- 7:26Speaker 3: But in terms of how you have to move forward
- 7:28Speaker 3: from that, yeah, it's going to take some time to
- 7:30Speaker 3: recover from fifteen or so rather poor years.
- 7:33Speaker 5: It's really the first couple of innings of changes at
- 7:37Speaker 5: the company. Is there a rush, No, But if they
- 7:41Speaker 5: want to regain superiority in the narrow body market. Yeah,
- 7:46Speaker 5: I have been a proponent that I think going to
- 7:48Speaker 5: do a new airplane.
- 7:49Speaker 3: I think they need a new plane to be a
- 7:53Speaker 3: fifty to fifty player with the air Bus and maybe
- 7:56Speaker 3: even beat them in terms of getting customers happy and
- 7:59Speaker 3: making everybody confident that this is a new Boeing. I
- 8:02Speaker 3: think it would be wonderful if they start talking about
- 8:05Speaker 3: defining a new product and getting it launched sometime in
- 8:10Speaker 3: the next say three years. Even just talking about that
- 8:13Speaker 3: rather than denying the need for its existence, would be
- 8:17Speaker 3: a major step forward.