India’s MSMEs Don’t Need More Apps | Here’s What They Need.

Engineering the Intelligent Enterprise · Apr 22, 2026 · 31m

Indian MSMEs have adopted the first layer of digitisation — WhatsApp, social media, marketplaces, accounting tools.

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But many are still missing the deeper system: inventory tied to sales, CRM tied to follow-up, receivables tied to process, and reporting tied to decisions.

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In this episode, we unpack why the real bottleneck isn’t software access. It’s the lack of a usable operating model.

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We cover:

- digital entry vs digital depth

- why AI won’t rescue messy workflows

- what a minimum viable MSME stack should look like

- why local…