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Mesh Digital LLC - Insights: Digitally Led Strategies for Global Auto Manufacturers in a High-Tariff Economic Environment

As of May 2025, global auto manufacturers are contending with a complex and intensifying tariff landscape. The U.S. administration implemented a 25% tariff on imported vehicles effective April 3, 2025, with a matching tariff on imported auto parts scheduled to commence May 3, 2025 (Reuters, 2025). These measures have considerable implications for supply chains, cost structures, and go-to-market models.

All major automotive OEMs and their downstream supply chains have already begun recalibrating their operations to manage these risks. However, manufacturers still face tactical and strategicโ€ฆ

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