Latest / Mini Scroll / Taylor Swift MSG wedding, brands 🩷 Empire State Building memes + Ashley Tisdale's 'Toxic Moms'

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Taylor Swift MSG wedding, brands 🩷 Empire State Building memes + Ashley Tisdale's 'Toxic Moms' · Mini Scroll

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Coming up today on Mini Scroll, everything we know about Taylor
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Swift's rumored MSG wedding, the viral Empire State Building
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proposal taking over all of the brand feeds and Ashley Tisdale's
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toxic mom group is getting picked up by Netflix.
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Hi everyone. Welcome to Mini Scroll, the
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daily Internet culture podcast bringing you the biggest stories
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from social media, the creator economy and the digital space.
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Every Monday through Thursday and sometimes Fridays like
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today. I'm your host, Lauren Meisner,
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the founder of the Australian youth digital media brand
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Centennial World. Welcome back to Mini Scroll,
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everyone. A Friday mini scroll for you
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guys today. Before I get into it, Please
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remember to rate, review, and subscribe.
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It helps us so much. It helps us grow, it helps us
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So please rate US, review us, subscribe to us, and comment
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about us. All right, let's get into the
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stories for today. So the first story that I have
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for you guys today, I have avoided talking about this
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because it's so speculative, first of all, and in my opinion,
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it still feels crazy to think that Taylor Swift would get
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married at like a giant concert venue.
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I fear we are in the 11th hour and I know that we will probably
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know in the next like 24 to 48 hours, like what the hell is
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going on? And I'm probably going to be
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eating my words here, OK? But it is time to dive into the
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speculation. Let's talk about why people
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think she is getting married basically tomorrow at Madison
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Square Garden, Why I don't think she's getting married this
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weekend at Madison Square Garden.
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And what I think is actually happening.
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So yes, a subset of fans, I would actually say probably most
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fans are convinced that she is getting married this weekend
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over the 4th of July weekend at Madison Square Garden.
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Over the past few days, so many rumors have started to snowball.
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There's been sightings of trucks, event crews and
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celebrity rivals, which have all been adding fuel to this fire.
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So this is what we know so far, OK?
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New York City officials confirmed that a permit was
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submitted in early June to temporarily close streets around
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the Ms. SG during the holiday weekend.
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The closure was first reported by the New York Times, which
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also claims that several members of the Kansas City Chiefs had
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booked nearby hotel rooms. Though The New York Times never
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confirmed it was for the wedding, they did say that the
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celebration could be connected to Taylor Swift and Travis
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Kelce's wedding. During a recent press interview,
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New York City Police Commissioner Jessica Tisch
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confirmed police would be providing security for a major
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private event at the venue. According to CBS News, Thursday
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is expected to feature a rehearsal dinner for around 100
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guests inside the Infosys. I'm sorry, I'm obviously not
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American and I've never been to MSG.
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The Infosys Theater at Madison Square Garden, a much larger
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celebration reportedly accommodating around 1000
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attendees, is said to be scheduled for Friday evening
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into Saturday morning. So literally as I speak right
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now, we have paparazzi pictures coming out like minute by minute
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of all of these celebrities in New York City.
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They're all so dressed up and they are going to Madison Square
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Garden. So like, something is happening
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tonight, and it is definitely related to Taylor Swift.
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And CBS also reported that for this weekend, a huge stage is
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being built inside the arena, complete with live musical
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performances. OK.
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And then across the week, large trucks have been seen unloading
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stage equipment, lighting rigs and other event supplies.
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Some deliveries were labeled garden party or simply GP.
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Workers have also been photographed bringing in
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decorative foliage, boxes marked branches, a large black case
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labeled 40 inch mirror ball staircase railings and crates of
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food including lobster and what looked to be the Taylor Swift
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like lover house. This is also stalkery.
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But earlier this week as well, workers apparently briefly
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rolled out a red carpet on the arena steps.
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And then they like, basically, I guess to like, test it out, and
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then they quickly removed it. So on Thursday morning, crews
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were also seen assembling a large tent outside the venue.
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So according to many reports, some guests will enter through
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this covered area, while Taylor Swift, Travis Kelsey and other
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VIPs will be expected to arrive through the arena's underground
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entrances to avoid crowds and photographers.
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OK, CBS News seems to have like all the tea.
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I have no idea why, but they claim to have a tentative
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schedule for this weekend, so this is what they say is
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happening. Thursday evening, which is right
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now when I'm recording, will reportedly feature a rehearsal
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dinner for roughly around 100 guests at this theater, Like I
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said at the Infosys Theatre, beginning at around 6:00 PM and
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finishing around 10:30 PM. Friday is expected to host the
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main celebration with around 1000 guests.
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Guests would reportedly begin arriving from around 3:30 PM for
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a cocktail hour on the 6th floor before a reception running from
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approximately 6:30 PM until 2:00 AM.
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Security officials are reportedly preparing for around
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500 vehicles transporting guests, with arrivals entering
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through specially designed VIP entrances is beneath a large
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tent. OK, so obviously this is like a
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lot of detail and a lot of evidence, but I don't think that
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this is her wedding, OK? Like, Taylor is a publicity
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queen, don't get me wrong. And I do understand that with
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Taylor Swift's budget, she could turn the MSG into like,
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literally anything she wanted, right?
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There's a lot of people being like, it would be so tacky for
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her to do her wedding there. And like, I agree with that to
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an extent, but also it would not look like a concert venue if she
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doesn't want it to look like a concert venue, right?
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Like the things that she could do with that space and with that
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budget, it could be genuinely anything.
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But mostly, I believe Taylor, like she is a publicity queen
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for her career, but she does tend to keep a lot of her
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personal life stuff private. Like those moments she keeps
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relatively private. So there are a subset of fans,
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though, who believe, like me, that this is maybe not their
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wedding. Maybe it's like a decoy.
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So some people think that the event could be like a
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celebration that they're holding after they got married.
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Agreed. Somewhere quietly more intimate.
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And like I know her friends and family are there.
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Like Abigail is there. OK.
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Like I understand that is like the caliber of intimate friends
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and family who would be attending your wedding.
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However, my theory, which I'm sure will get debunked in like
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24 hours, like I said, and you guys will all laugh at me
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because I'm sure you guys all think it's her wedding.
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Because I feel like I feel like I'm delusional at this point to
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not think it is. But like, I don't know.
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I just don't think it is. My friend Crystal suggested
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something along these lines and I tend to subscribe to this
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theory for my own sanity. OK, so TS 13 has to be huge and
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fans are expecting it to be this like huge milestone in her
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career. Recently she hosted this private
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dinner at her home in Nashville for country music radio
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executives. And the claim of this dinner was
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to preview her like Toy Story 5 song.
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And to that I would just say like, why?
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Like for what I know it was like her quote UN quote return to
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country music kind of. But like this wasn't the biggest
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deal ever. So that already confusing
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already weird. I don't believe that that dinner
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was specifically just to preview that song.
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OK. The things that we have seen get
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shipped into the MSG appear to be related to her career
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milestones like the love story Castle, like the mirror ball,
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like why would Taylor Swift? I just I don't know.
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I just have a hard time believing like, OK, if I was
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going to have a wedding, I mean, I've had a wedding, but and I
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actually did have it when I was doing Centennial, but like if I
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was going to have a wedding now, OK, Like I am not comparing
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myself obviously to Taylor Swift, but like I couldn't think
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of anything that I would want less at my wedding then like
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anything related to Centennial or like a mini scroll.
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Like, could you imagine if I had a mini scroll themed wedding?
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Like I just, well, I'm like so proud of what I'm building and
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it's like literally the thing I'm most proud of in my entire
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life and I'm obsessed with my career.
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I could not imagine a weirder vibe than having a wedding that
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also had like a lot of my career shit like blended into it.
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And that's why I just don't think that this is her wedding.
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So the theory is that is possible that what is happening
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at Madison Square Garden this weekend is the TS13 album
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launch. And that could include like a
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concert to commemorate this, you know, milestone for her.
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But also possibly it's like in tandem with like a big business
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announcement, which would explain all of the very like,
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intimate friends and family there, such as maybe launching
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her own Independent Record label.
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And maybe that's why she had this dinner in Nashville with
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all of the music execs. Maybe it's going to be a country
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music label to start with, right?
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To commemorate her roots. Like, I don't know.
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This is literally tinfoil hat vibes.
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And that's why there would be performances.
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I don't know, you guys, that's my theory.
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We're going to find out really soon.
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You guys are all going to be commenting being like, you were
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wrong and I'm ready to own that. But that is what I believe is
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happening. Also, I did see that The
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Associated Press, I think said it was Taylor Swift's wedding.
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So, yeah, I feel like I'm unfortunately incorrect, but
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that is still my theory. All right, the next story that I
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have you guys today, more New York City related news, love
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related news. I'm sure you guys have seen the
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Russian rooftoppers Angela and Ivan who scaled the Empire State
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Building yesterday. So Angela and Ivan are well
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known for extreme roof topping. It's called where they basically
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climb skyscrapers and landmarks around the world without safety
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equipment. Nothing sounds scarier to me
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than this. Like I actually, I'm actually
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like really afraid of heights, which I never used to be, but as
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I've gotten older, I've become significantly more afraid of
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heights. This sounds horrifying to me.
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This And what is it bouldering or whatever when they like free
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climb, when people rock climb without any equipment like that
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is so scary to me. So in 2024, this couple was
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actually featured in the next Netflix film, Skywalker's A Love
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Story. So they kind of are like a bit
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cloudy. OK.
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Like, they, they kind of like, they're like a thing.
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So yes, they scaled the Empire State Building.
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And then when they got to the top, they unfurled a large black
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banner. And it read When the power of
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love beats the love of power, the world knows peace.
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Valid. Like, that is a good message,
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don't get me wrong. And then after this, Ivan
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appeared to propose on the tower.
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And then they kissed and took photos together.
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So they like, fully had what appeared to be a proposal.
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OK. So police arrested the pair when
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they descended. They have since been charged
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with multiple offenses, including burglary, criminal
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trespass and reckless endangerment.
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While investigators are still trying to find out basically how
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they managed to scale this building, like how they managed
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to get through this restricted access area to be able to do it.
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What does this all have to do with Internet culture, Right?
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Well, first of all, the photo of them on the Empire State
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Building with the flag and its message, it's going so viral.
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So of course, every brand on social media is taking that and
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turning it into its own meme relating to their brand.
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And social media experts across the Internet are begging brands
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to stop. The Plaza Hotel actually won in
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capitalizing on this viral moment.
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So while every other brand was like doing this copy and paste
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of this meme, their own version of their flag, OK.
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Which like at this point, this is what we expect when there are
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these like big viral moments that feel like they kind of
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capture the monoculture for a hot 2nd.
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Every brand makes a meme out of it, right?
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This is like expected at this point.
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It no longer feels culturally relevant.
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It feels kind of of passe and it feels kind of boring.
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No one is reading what your flag says, essentially, full stop.
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The Plaza on the other hand, they posted a photo of their
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hotel with like a giant black banner, looks the same right?
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Draping down the side of the hotel from the top to the
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bottom. And it read.
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You don't need to scale the building to propose at the
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Plaza. Iconic.
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That is how to take a monoculture moment that is going
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viral online, like a still photo like this that is going viral
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online and turn it into something that actually makes
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sense for your brand, that actually is relevant to you, is
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going to capture people's attention.
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And when they see this, you don't need to spell it out for
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them like what you're referencing.
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If people know, they know. And at this point, most people
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know and it's so good. Like whoever did this social
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post knows what the fuck is up. OK.
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And then the second way that this relates to Internet culture
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is the conspiracy theory is coming out of this moment.
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And the main one seems to be that possibly this was an ad for
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Meta glasses. So Dana Castillo for the Silence
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brand sub Stack wrote. Going to put on my tinfoil hat
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to suggest that the couple that got engaged on top of the Empire
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State Building filmed their POV using Meta glasses.
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Oh my God, you guys. As I'm recording, somebody just
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messaged me. Oh no, another hot girl related
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trademark controversy. Have you have seen the diabetic
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discourse? OK, so I obviously have not seen
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that in time for today's episode, but I will look into it
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and if it's relevant, I will do it next week.
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And also one of you guys suggested on Spotify that we get
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like a trademark lawyer to come on and like basically teach us
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about what the fuck is going on with all of these like online
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trademark controversies. And I am very down for that.
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So if you guys are a trademark lawyer or you know one, or even
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if you're a lawyer who can speak to trademark law, feel free to
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hit us up. Come on, mini scroll.
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I might be talking about it on Monday.
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Doesn't need to be on Monday, but like we could do it next
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week. We can tack on an interview at
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the end where we talk about all of this.
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So let me know. OK, the next story that I have
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for you guys today, actually, before this is chaotic, before I
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get into the actual last story, I did want to say I forgot to
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talk about Vidcon like at all. And I feel like that says a lot
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because apparently it was very bad and I was going to cover it
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earlier this week, but it's like a week old now, so I'm not going
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to talk about it in detail. But yeah, essentially everybody
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said Vidcon this year was really shit because it was basically
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just like a bunch of cancelled creators.
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There was very few Youtubers. There apparently was mostly like
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Twitch and TikTok I think. And it felt super corporate.
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And I mean, this is no surprise. I don't think Vidcon has been
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like super relevant in a long time.
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But apparently this year was like really bad.
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OK, the last story that I have for you guys today is Ashley
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Tisdale is turning her viral essay about her toxic celebrity
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mom group into a Netflix show. So today Ashley Tisdale
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announced this new Netflix show called Toxic Moms, inspired by
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the viral essay that she published earlier this year
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about leaving what she described as a toxic celebrity mothers
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group. Reminder the essay it sparked
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widespread speculation online that the fellow celebrity
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mothers that she was referring to in this group included Hilary
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Duff, Mandy Moore and Meghan trainer.
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Based on like images that people had found of them hanging out
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together and just like previous posts and stuff like that.
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OK so according to the official synopsis, Toxic Moms follows a
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sleep deprived new mother who becomes part of an exclusive
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circle of wealthy, seemingly perfect moms.
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As she gets closer to the group, she begins to uncover its darker
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side, forcing her to question how far she's willing to go for
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friendship and belonging. OK so the reception to this so
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far has been quite mixed. Some people are kind of like
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girl capitalizing on this drama on this essay that you wrote
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that caused all of this drama is like not a good look.
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Other people are like, this is honestly genius giving Shar Pei
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OK like it really is. But like how iconic would it be
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you guys if the moms who we have speculated were part of this
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toxic celebrity mom group? Like imagine they made cameos
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that actually would be iconic. Somebody on Instagram wrote this
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is the most expensive passive aggressive statement of all
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time. Someone else wrote the only way
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this would work is if every actress who was accused is also
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in on it. That's what I said made cameos
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and it's one big ruse for early promotion of the show.
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Otherwise this is just tacky. Someone else says this has the
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potential to be a mean mom's version of Mean Girls.
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Yeah. I think the way that this is
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executed will inform how this lands.
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Because I do fear while everybody was living for the
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drama of her essay, like, I think a lot of people came away
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from that essay being like, is Ashley Tisdale the problem?
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Especially if all of these other women are still friends.
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So I'm interested to see how this plays out.
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Anyways guys, that's it for Mini Scroll today.
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Thank you so much for listening. I love you guys.
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Please remember to rate, review, and subscribe.
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Please feel free to correct me in the comments when it comes
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out that Taylor Swift and Travis Kelsey were actually getting
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married. I'm going to be eating my words,
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I'm sure. I'm going to be giving you guys
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an update on Monday. Hopefully there's an update on
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Monday. Surely there will be.
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Anyways guys, that's it. Thank you so much.
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I love you and I will talk to you on Monday.
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