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AI, CRO, and the New Rules of Digital Growth
Digital Marketing Today: AI, CRO, and the New Rules of Digital Growth In this episode of Digital Marketing Today, we unpack some of the biggest digital marketing innovations shaping the industry right now, from SEO and EDMs to Google Ads, Meta advertising, e-commerce performance, and conversion strategy. The big theme of this segment is a major shift in how marketers need to think: it is no longer just about audience targeting, but about decision architecture. Brands are no longer marketing only to people, they are also marketing to machines. AI assistants, recommendation engines, search…
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