Selling Directly to Collectors at Open Studios with Jeff Schaller (ep. 195)
Host Alyson Stanfield is joined by Jeff Schaller, who started an open studio tour in Pennsylvania at the height of the recession. It is still growing and supporting the participating artists.
As he'll tell you, Jeff is an artist first and foremost. Somehow he has created this other job for himself because he believes that artists can do well by connecting directly with collectors who visit them in their studios.
Jeff and Alyson talk about:
What it takes to put on a studio tour
Which artists do well in studio tours
Why it's important to do plenty of marketing yourself and not rely solely on…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.