Latest / The Christian Reeve Podcast / Paul Nicholson | The Christian Reeve Podcast #171

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Paul Nicholson | The Christian Reeve Podcast #171 · The Christian Reeve Podcast

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Hello and welcome to another episode of the Christian we
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podcast. Today's guest is a former
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professional basketball coach at TV, commentator content creator
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and media manager, all the way from the UK.
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I don't know why I said that I'm used to saying that when we have
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guests from far away, he's from here, where I am in the UK, his
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name's Paul Nicholson. Welcome to the show.
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How you doing? I'm good.
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Thank you. Yeah.
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All the way from down the road. Now it's like a for a supposed
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to have it. I don't know.
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I do try to have like more UK guess but it's kind of random.
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I don't really like, especially think specifically, where's from
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someone's from? I just kind of look like hey
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this person that's, you know, interesting.
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Like that's who they are, what they do.
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Yeah. Like they might want to come on
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the show and have a good conversation excetera and yeah,
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obviously, I came through, I came across you through mads,
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shout to meds, she won't listen to this but you know, now I've
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showed her out. So there's that link.
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And then I start looking at your content and I was like, I was
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intrigued. Prepare various different
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reasons. Yeah, my contents.
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A bit, all over the place. When you tie into what I
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actually do. And the weird thing is we
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literally come across each other because of a tick tock Trend.
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Yeah. It's true.
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It's true. I mean, it's nice though.
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Like I think that just just an aside like with Tick-Tock in
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general. I think it's brought people
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together in a way that maybe social media hadn't done before
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like what, hey, maybe it has bigger.
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It's a bit by bit. Is is different like it's more
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accessible. I think is the word and I need.
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Yeah, I think so. I've literally the weekend just
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gone before this, I had a friend and his family down staying at
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our house for the weekend who I met on Tick-Tock two years ago.
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Well, really crazy? Yeah, absolute crazy.
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All the way from Liverpool came down with a family stayed at our
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house. We went down into Cornwall,
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we're really good friends, and I'm going to go up to see them
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in a Weeks awesome, man. Awesome.
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Yeah, I mean, I bet a lot of my online friends through Tick-Tock
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and I owe it a lot, really. I mean, I know there's a lot of
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detractors people that have negative things to say and Lord
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knows I've said negative things as well, but I am grateful for I
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think there's a lot of pluses with and it surprised me as an
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app and that's kind of why I was on Tick-Tock.
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Originally, I went on there to kind of figure out how it works
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because of my role in media and it surprised me, I was
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expecting. Dance Crazy is and all this
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other stuff which which it does have.
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Don't get me wrong but you can find your Niche on there very
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quickly. See you when you you took over
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this social media position or its media manager position, did
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your company kind of approach you and be like, hey, so this
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Tick Tock thing like can you help us like that?
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What was that conversation? Bless them.
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They had no idea what Tick-Tock did.
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I was long We short. So, I used to be a basketball
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coach. I was a junior, basketball,
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coaches, a volunteer for 15 years as well as a full time
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job. I got lucky enough to be offered
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a position as an assistant coach for a pro team.
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Took that on covid season hit in covid season.
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We went to these separate bubbles so the assistant coaches
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weren't allowed to work with the protein to begin with.
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So, I needed to find something to do to keep myself relevant
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because the more people People that worked with a protein the
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kind of more chance that was of covid spreading and everything
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else. So I used to do a little bit of
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video and you still have a photography you to enjoy social
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media usage, a bit of design work nothing crazy just a little
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bit and I said look as its you know I'll jump on the media bit
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for a while and that that did it did what it did and it was good
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and it was fun and I explored it and then when I got approached
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by A different team, they approached me as, you know, do
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you want to be our media manager by?
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Do you want to actually go into this properly?
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Now, it's kind of like, you know what, why not.
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This is got transferable skills if basketball stops tomorrow.
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I can move into a different industry quite easily.
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And that's kind of where it started.
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I think I said, I didn't realize there was there was cross over
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there, like, I understood like free, doing my research on you
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that you do, obviously actually done that job in the context of
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your basketball career. Nearby didn't realize the other
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that level of crossover. That's yeah, no, it was fair
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about any sorry about any background noise there.
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Obviously, I'm doing this from home.
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I've got six month old, baby bless congratulations.
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Thank you, congratulations on, lack of sleep.
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Oh I'm sorry about the noise. You might have to start this day
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again. No, I so good.
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It's so good. I try to limit the amount of
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everything I do. Well, I don't know.
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I've had, I've had people criticize me.
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About before. And the way I look at it is,
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I'll edit things out that if there's like lots and lots of,
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like, I don't know problems in like internet or something.
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Or things like that. Real noise is it.
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This is, this is the real life, you know, I'm a week moth and,
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yeah, we're getting ready. Have a barbecue later,
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six-month-old baby. And it's did Is What It Is.
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Well, I like it because it's, I don't know.
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That's something I've tried to do something a little bit
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different. With my podcast is, is give like
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a discussion. A show where where you don't
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have that, you know, where it's a bit more like a just a general
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conversation that you might. Yeah, I like I like that.
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And that works that works for me and it said like going back to
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the whole social medias of the crossover was crazy.
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It was, it was insane. Going from actually achieving my
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dream job of coaching for my hometown Club in Arena at the
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top division of British basketball to.
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They're making a decision to go. Actually, I'm now Going to Media
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was a bit of a strange one for me, but I enjoyed it.
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It was a, it was, it was fun. Media's great is creative.
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It's, it's engaging. You get to have some real fun
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with that. You get your, you put yourself
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out there a little bit and you're in the public eye and
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you're open to criticism pretty easily.
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But that whole Tick-Tock thing was mad because I just we tried
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Tick Tock from the British battle against something that
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the league, try to push a couple of the teams weren't fans.
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And that's probably because there was an older generation,
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who didn't quite understand it. Hmm.
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But I kind of took it by the horns with a, with another sort
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of member of staff that we have there.
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And we loved it, it was so engaging and it was it opens
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doors to so much more than what other platforms do.
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Because if you follow me on Facebook, if you On Instagram,
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that's great but if you don't follow me on those platforms
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where you can while you're going to come across my platform, how
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are you going to come across my platform where actually Tick
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Tock, put you out there to everything, and obviously, since
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then Instagram has been pushing reels more YouTube of, in
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pushing shorts more Facebook of started doing reels.
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And everyone's gonna hold up a minute.
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Tick-Tock of done, something really good here.
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Now, everyone's joining the party, there's something to, I
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must agree. I mean, that there's plenty of
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people, I know that follow me on Tick Tock, dirt would never
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Check out, for instance, the podcast, or things like that.
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And to a certain extent, I think that, you know, you have your
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different, customer bases. If you hate them like that
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customer bases. But, you know, you got people
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that are interested in your short stuff, people that are
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interested in the more long-terms long form content.
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But if people are true and genuine fans of you that they'll
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probably end up checking out everything that you do, because
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they're intrigued and you, they're interested in you and
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that's kind of a big, a big part of this.
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And I think that, Say, there's more accessibility there,
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there's more reach there. Something that made me laugh.
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The other day when I was looking up, people giving tips on like
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how to use hashtags and stuff and they said something like, oh
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don't use the fyp hashtag because the algorithm sends it
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to the random populace and then it won't be specific to what
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you're looking for. And it's like well that makes
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sense. Like for instance, let's say you
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did a basketball related video. Yeah.
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And it would make sense to not for fyp and just put basketball
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related hashtags if that's specifically what you're going
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for. Yeah.
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Then if you do want to reach a more General audience which in
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general, you kind of do you want to reach new people who might be
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interested in this? You know whatever you're doing
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you'll want to put that says interesting to me like it's kind
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of something I've been learning at the analytics of social media
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is a complete Minefield. Hmm.
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Something that I've spent a lot of time studying this year.
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Trying to understand what social media platforms, run with what
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analytics. And I've had meetings with
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Tick-Tock and people like that to understand how why you do
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what you do, you know. And yeah, the hashtags the
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reality is a hash tag appears and you because maybe you follow
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a hashtag maybe because you watch content which has similar
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hashtags, that's how it finds you.
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So if you watch content which has hashtag fyp on it, you're
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going to find more content which Says, hashtag fyb on it if you
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follow and then that in Tick-Tock, everyone's everyone's
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a pro on Tick-Tock. Yeah, everyone, everyone's like,
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you do this many hashtags. Make sure you hold up for me
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because like, you know, there's there's rights to it and there's
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wrong to it. You know, when people were like
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tick-tocks broken, I've got no hashtags.
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No, it's not broken. You still get going before you
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page. And if someone watches your
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video is going to get pushed to more people, it's that person
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watches your view, it will get pushed to even more people.
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It's not broken. It's just, that's how the system
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works. You know, what do you make of
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when people get, like, Shadow bands and stuff like that?
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Do you think that's real? Was that I saw when I had a
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conversation with Tick-Tock, they said, shut up.
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Van is not a thing. And actually, the guy I had a
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conversation for who was the head of sports Tick?
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Tock said he's never even heard of Shadow Man.
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That's what he said to me. I understand that I've done
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videos and I've got like five six, seven videos in a row x
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1000 2000, 3000 views. And then all of a sudden I get
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200 and 300 I don't believe that such as shadow man.
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I just believe that. As at that moment, when I put
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out that tick-tock Not as many people are interested in it.
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Hmm. Not as a bad tick tock, if I put
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out, 10 minutes later loads of people might like it, but Tik
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toks. One of those things, it only
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gets pushed Buy views, right? That if you put Tick, Tock out
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and someone views it It's going to go to someone else.
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If you put a tick tock out, and the first 10 people to see your
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Tick-Tock, don't view it and Skip past it.
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It's not going to get pushed out as much.
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Yeah, I saw something. I don't know if it was
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specifically for Tick-Tock or it might be in for Instagram and
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other social media app or something like that.
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But it said something like the amount.
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I think it was Facebook. Actually, the amount of time
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that you spend. Yeah.
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Watching a clip. Let's say if the clip is 30
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seconds. Yeah.
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And you spent like a second watching it then then it would
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be sort of discarded and it won't be pushed if you spent
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more than like five seconds look in there, the algorithms I go.
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Okay, you're interested in this very, why would a social media
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page want to push something? Not being watched right?
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It makes no sense to them. Is not going to make them any
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money, any business, any engagement.
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So why would they push that out there as an algorithm?
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Where if you watch, if you got a minute Tick-Tock and you watch
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it for a minute, it's going to get pushed.
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And that's why you see, people trying to look quirky Little
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Things by by adding, like different words in and making a
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story of it and get people to watch to the end.
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And that's why that Trend came out where a video cuts off after
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five. Ekans.
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Because now people have watched the whole video and all these
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different things got created because people wanted watch
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time. Yep.
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And if you watch it multiple times, it's even better.
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But even better, you know, and it's just how it works.
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It's luck of the draw. Sometimes it really is.
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Like I there's a lot of content I've been experimenting with
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recently, which some of it is inspired by other Trends.
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I've seen some of it is just random and I'm throwing stuff
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out and seeing what sticks? I'm having fun with it, which is
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the main thing. But like, yeah, for sure it is
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random but my biggest ever, most successful video that went
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viral. It's still puzzles me to this
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day that it was a stitch and I one of those go crazy here.
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Yeah, and I was just reacting to someone and I made I made like a
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silly like what kind of reaction and that got like 2.9 million
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views. So question is only watching.
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You ready watching what happened before, you know, you don't know
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but either way it works but I think it was a combination of
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the two that the the comments in the comments section they were
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people's laughing at my response.
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Nice. And there were other people
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can't because but basically what happened, I can't really say.
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The show. But he said something
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inappropriate in relation to like a name of a place.
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Yeah. And I double checked to see if
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he was being serious or mucking around and it turns out he was
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just he's a comedian. He's just having fun.
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Yeah. So I reacted to it and then that
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I think it was a yeah, from what I could see.
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The people were kind of interested in both in both parts
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and and then they comment, right?
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So, right. What happens on Tick?
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Tock washer Compton. The video is still playing in
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the background. Good boy.
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He doesn't never thought about that.
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The video doesn't stop playing it, just continues.
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So, actually now that video is getting more watches.
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This one's watch it multiple times and now it's getting
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pushed out more body algorithm. So, in a way, it's probably
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better to have shorter content then in general because there's
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more Transit. Well, me continuously, if you
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are a generic and I say, generic, I can't mean that by
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like me or you or someone who just puts out some random stuff
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then. Yeah. 100%.
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If you're a storyteller, He better make sure you stories.
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Good, if you want someone to listen to one minute, you better
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be good. And it depends on the mood of
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the people to find it, you know, because you do some music as
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well, right? I do.
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So if I'm scrolling through your page and I'm just not in the
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mood for music, I'll probably just go on actually today, I've
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quite in the mood for music so I saw your live.
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I stopped in your life. I listen to a song and it really
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depends on who sees it at what moment but I think the key three
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is is consistency. Yes.
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Make a decision of how many tick-tocks can you post a day?
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See if you can only post one add a post one.
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Add a post at the same time if you're going to post free add a
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postman the same time posting every day.
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If you can pose 20 a day, great, you've got more chance of one
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video going viral. Did you think that the timing is
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actually because I've seen that I've tried with that, like I
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looked at my analytics and it said, okay the best time to post
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is like 5 6 p.m. or whatever but I've noticed that it makes no
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difference when I post. But for two reasons, right?
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One the video rarely you know, starts getting view straight
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away. Is normally like a gap there.
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I'm going. And what I tend to do is I'll do
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a bunch of videos in the morning.
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They won't get any views for a while and then they'll suddenly
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get a ton of use later in the day and then while I'm asleep I
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assume it's been pushed to America Canada.
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Well yeah, you can look on your analytics to see where your key
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Market is. And then when you look at your
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key Market, if your key Market is America.
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Yep. You can then time your videos
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about because we know if you think of it, when do you look at
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your phone? Bobby, when you first wake up
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before you go to bed, maybe on your lunch break on the weekend,
15:43
is a little bit more spread out, and that's when people are going
15:45
to pick up their phones and scroll because that's when I do,
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you know, I look in the morning, I look in the evening, that's
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when I do my scroll time, I call it, you do just sit there and
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just flick through. Let's go Malik.
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What is what you need, right? So you look at, I do lies,
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right? I do, like I go live a lot.
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So I go live every morning and I'm talking like 5:00 6:00 in
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the morning because the baby's awake.
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So at the baby's awake, I'm awake.
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I take the baby downstairs. He plays.
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I jump on live a little. Yeah, so you're picking up the
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tail end of the American audience then.
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Yeah, and a beginning of us. Yeah.
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But weirdly enough, I get loads of people in my life in the
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Philippines mum. I'm absolutely loads and then
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I'll go and live at lunchtime. And instead of 200 people, which
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I had in my live in the morning, I'll get six.
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Yeah, you know, and and that's consistent that happens
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consistently I've had this I've discovered Sunday's great day.
16:42
Always always stream on a Sunday and I was on the phone, but
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Saturday any time on a Saturday doesn't matter what time?
16:49
Just no one. No, nobody, no one is around.
16:52
Just don't stream on a Saturday. Everyone's out doing something.
16:56
Everyone's busy or whatever, you know?
16:58
Yeah, it's like, I don't tend to, I don't tend to post videos
17:03
my videos. Get posted first thing in the
17:04
morning before people go to work.
17:07
Just before lunch time, but they hit the lunch break and in
17:10
evening, maybe 1:00 in the afternoon depending on what day
17:14
is, if it's a Sunday, definitely one in the afternoon and that's
17:17
kind of I've just done that and actually I get into a routine so
17:20
it makes a post a little bit easier for me, you know, and I
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think I find that helps me personally, it's a may be
17:28
different, but it depends is so honestly 20 watching your
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content. Mmm, you know, it depends who
17:34
watches your content, it really does.
17:36
It mean, That's what the analytics of important.
17:39
That's why you got to go on that settings page.
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And you got to go look at your analytics.
17:42
And actually, if you do want to push, push your Tick-Tock in a
17:46
serious way. Look at those analytics and go.
17:50
Right? What makes sense from what I'm
17:52
looking at. I changed mine recently
17:55
actually, because I've had three accounts for a while, so I got
18:00
the one for the podcast. Yeah, my second account.
18:03
Have you got picked up for the podcast of you?
18:05
I do. I do.
18:07
And that one is because it's not, it's not, I'm still
18:12
figuring out, I'll come back to that in a second but like I've
18:14
got, I've got these three accounts.
18:15
One is my main account, which is the one where I had the viral
18:18
video. Yeah.
18:20
And it's managed to get like 28 thousand followers or something.
18:25
It was probably like my crowning achievement, but it's just a
18:28
stagnated. But what I've done is, I've kind
18:30
of transitioned it into being like, where I put my more
18:35
serious stuff. I don't Post any I don't jump on
18:38
any Trends I don't do anything. I just put like music video or I
18:42
don't know acting self tapes to show my acting Journey that kind
18:46
of stuff. Yeah.
18:47
And now be quality over quantity, right precisely.
18:50
Yep. But then the second account is
18:54
just kind of, hey, just reach as many people as possible.
18:58
Jump on all Trends, whatever. Try and keep it on brand to,
19:02
like, to some extent, but at the same time, just go nuts and, and
19:05
it's working a little bit, I think.
19:07
Think it will work. It takes time.
19:09
It really does take time but that consistency is where it's
19:12
at. The funny thing is that bringing
19:14
it back to the podcast like for a while.
19:16
I was splitting the clips and I post like a couple on the main
19:20
account. A couple on the second account
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and a couple on the podcast account and on the podcast
19:25
account, just nothing dead. Dead in the water, just never
19:28
never worked. And so I and I just stopped,
19:32
posting Clips on the two accounts and I only post on the
19:34
podcast account now. Yeah, the views are gone up.
19:37
Considerably. And one thing I've noticed is
19:40
that because I change the, The Fog, the hashtag, sorry.
19:45
So I used to put a ton of hashtags loads and loads of
19:48
hashtags. Right?
19:49
5 is 5, no more music. No more than 5 10 15 and that's
19:53
what I've been told through Tick-Tock interesting.
19:58
Can I just proved you more like? Is there any shocking things
20:01
that they told you or things that we might not know nothing.
20:05
Shocking. They said that never do any more
20:06
than five. Two, three, four, five, fine.
20:09
They said because it keeps a simple the computer system of
20:12
the algorithm knows where to push it.
20:14
Okay. You put too many just too much.
20:16
Like, if I gave you too many words to to look at is too much,
20:20
you don't know which one you're looking at, you know?
20:23
You know, you make if I gave you a menu with, with 40 choices on
20:26
it, I gave you a menu of five choices.
20:28
I know which one you're going to, you're going to get quicker,
20:30
right? That's, that's the one you're
20:31
gonna pick quicker. Perfect Analogy.
20:34
So that's kind of one of the main things.
20:42
See that the baby doesn't like hashtags paid and that meant
20:45
that. No, this party.
20:48
If there's, if there's more than five hashtags, the big not happy
20:51
about it. Yeah.
20:55
The, the fyp was something told me about about, obviously that
20:58
everyone gets pushed onto the fyp and then to paste on viewers
21:01
and watch time is if it gets pushed to the next section.
21:05
You know, you look at the fyp base as like a ladder, If so
21:09
many people watch it, it will go to the next step of the ladder
21:12
if so many people watch that the next shape and you will know if
21:16
your tick tocks going to work or not, because you will just know
21:19
in watching The Views, go up of how quickly they go up.
21:24
You'll get a used to seeing that and go.
21:25
Okay, this video is going to go for it.
21:27
Look what you can do. Oh yeah, this video is going to
21:29
be like, okay because I if you do I've got like, what fairy
21:33
5,000 followers? My Average video views is 2000.
21:38
And percentage terms based on 45,000 is not great.
21:43
And I think that's normal though.
21:45
Like, Kevin is someone like, even someone like PewDiePie,
21:48
who's got, like 100 million Subs on YouTube.
21:50
Like, he'll only get like five ten million views per video,
21:54
which, and that's what you gotta be prepared for you.
21:56
Got to look at the percentage, I always sent my wife yesterday,
21:59
she's on tick-tocks, he's trying to get into it a little bit, how
22:02
cool she was on, she's on like four hundred followers.
22:05
But she's gay in 250 views. And I'm like, that's over 50%
22:09
viewer rate, that's really good followers.
22:11
And actually that's very good. And if you look at as a
22:14
percentage, it's kind of an indication of how well, your
22:18
videos are going to do. But, you know, it was the
22:21
meeting was good. It was more about because I'm,
22:25
I'm also, in charge of trying to help someone players get
22:27
verified and things like that. You know, what is the process
22:31
for that? Forgetting verified for us in
22:33
the UK? You, you put out a form.
22:37
Obviously, you've got to get the Form to begin with.
22:39
And that's you can only get that link and that form through
22:42
someone from Tick, Tock, you fill the form out in that form,
22:46
I needed to have five news articles about the person.
22:51
So needed to be relevant news articles where you're in the
22:54
press as you papers online, magazines, whatever.
22:59
Where it shows your name and everything else.
23:01
You've got add a description of why it was beneficial to you to
23:05
be verified. And and the normal answer is to
23:09
protect identification. So, for instance, for anyone, in
23:12
the public figure or the public eye, they will use it as a
23:17
protection side of things, so people can't copy their name
23:22
because obviously if you are an actor or a musician or
23:25
Sportsman, or anything like that, if someone makes an
23:28
account with your name, They're not detrimental to your career,
23:33
right? Yes, that's what enio.
23:35
So, there's lots of things like that, which you add into it, and
23:36
then you send it away and you just cross your fingers and hope
23:39
for the best. Are there any other criteria
23:43
aside from the 5:00 news articles?
23:44
Because I find that interesting that doesn't seem like that
23:48
much. I mean, like not it's not really
23:50
you. Yeah, you've got a obviously,
23:52
you've put the news articles in, you write a little piece about
23:55
why you should be verified. And obviously the news articles,
23:59
good have got to be credible. You know, you can't just be
24:02
like, yeah, I was in my local Village paper the other day, and
24:04
there's a picture of it. It won't, that won't cut it, you
24:07
know? But it's got to be National.
24:09
Yeah. National or at least Regional
24:12
you know, what? If it's internet, like, let's
24:15
say, Okay, verification process for the UK, right?
24:17
But let's say you've been featured in newspapers in other
24:21
countries, what I mean? Yeah, that would work.
24:23
Yeah. But what what I mean, is
24:25
verification for UK, is that sort of UK?
24:27
Cause I know in America is actually a little bit more
24:29
difficult. You've got to have, you got to
24:31
have all that information. And you've also got to have
24:34
like, like a reference, the such like you would do on a CD.
24:39
Mmm, you know, so you gotta have someone who can back you up and
24:42
say yeah this is why. So this is why I love sports
24:45
people and would have agents and or media managers actors would
24:49
have agents and so forth. Sabotage pretty much takes over
24:59
my morning livestream fair. I literally, I got my morning
25:02
lives and people are coming on to see the baby and they really
25:04
couldn't care if I was there or not.
25:06
Hey, fair play, man, it's true. It's like, I know people that
25:10
have like animals as pets and then they start featured them or
25:15
non Tick-Tock. And something of babies animals,
25:20
whatever anything cute or innocent, sweet.
25:22
This is why my tic tocs mental my lies feature.
25:25
Me and my baby just having it. Hello, wife and the, you know,
25:31
but my career is basketball, right?
25:34
But my tic tocs are based around Funko Pops because I like
25:37
collecting him, that's a whole different story.
25:39
So like my I've kind of open myself up to like lots of
25:42
different Avenues there as well. I don't actually show any
25:46
basketball stuff. Really on my Tick Tock.
25:47
I will do when the season starts but in the off season I don't
25:50
tend to put anything on there. Do you think that there would be
25:58
like it would be somewhat problematic?
25:59
If there's like a mixture of that kind of content, it can be.
26:02
Yeah, that's why I kind of keep the basketball stuff off it,
26:05
right? Right.
26:06
I used to do a bit of everything and I used to get a few
26:09
followers and it went up gradually and so forth.
26:12
And as soon as I went to one Niche, it was perfect because
26:17
you got to think of how you watch Tick-Tock again, you
26:18
scroll right, you sit there with your thumb.
26:20
So, I'm a funk Oak. The say I'm a Funko.
26:23
Person who collects Funko pops, and DC and Marvel and all this
26:26
sort of stuff, right, Disney, and everything else I'm
26:28
scrolling. And all seen, I see a basketball
26:30
video. The first thing I can do is go
26:32
click not interested in this content.
26:36
And then actually, they might not even known.
26:37
It was me posting it. They just see a video that
26:40
they're not interested in a neighborhood, not interested in
26:42
this content and move on. But if that's from someone that
26:47
you follow just hypothetically. Yeah, then would that then
26:50
affect that Creator like Would you still see videos from that
26:54
person? Or did you see the security
26:55
videos from them or whatever, but you just won't see as much?
26:58
Would you just sit? If I think, when you say I'm not
27:01
interesting that, that content, it does kind of Vanquish
27:05
anything, similar. Mmm, but obviously, because bass
27:09
was my job. So, I'm also running our team's
27:12
account. I'm running some of our players
27:14
accounts. The last thing I want to do is
27:15
on my Tick. Tock is talk more about stuff.
27:17
I work with, you know, to attend to.
27:20
I tend to leave it but occasionally if I'm again I must
27:23
take my Tick, Tock home walk around on a live show.
27:26
People what I do, but I don't tend to make video content about
27:29
it. I tend to talk about it and show
27:31
it on my live rather than the videos.
27:34
Okay, this is this is fascinating to me and that's
27:38
because I didn't know that this conversation would go this way.
27:40
So for me it's just like the beauty of this whole podcast.
27:44
You just can't go anyway. Just happy to pick your brains
27:46
about this just in general with whoop, social media has.
27:51
There hasn't been any other things That you've discovered,
27:53
which may be of surprised you or just are interesting as far as
27:57
your social media. And the biggest thing for me I
28:00
think was understanding what each different channels used
28:04
for. So I used to, when I first
28:06
started, I assist generic app which when I press postal
28:10
processing photo and all my social channels of the same
28:13
message, right? Schedule it in on all of them as
28:15
I write. Brilliant job, done.
28:18
And then the people on LinkedIn really didn't care what I was
28:21
talking about on Facebook. The people aren't Folk didn't
28:23
really care about the picture, I showed on Instagram and people
28:25
on Tick-Tock, didn't care about any of it.
28:28
So it was then trying to figure out actually break down the
28:31
analytics on each one. So I used to have this crazy
28:33
spreadsheet, I still got it which is got all of our social
28:36
channels on and it's got how many live views likes clicks.
28:40
This shares watch time anything written on it which I takes me
28:44
like a good two days to go through the analytics of all our
28:46
social sites to understand actually every sites got his own
28:50
purpose. You see a lot on Instagram and
28:54
Facebook on reels and you can see the tick tock Walker
28:57
watermark in it. Guess what?
28:59
Instagram and Facebook. Don't like that.
29:01
Because that's not their site. So they won't push it as much.
29:04
See, I've seen people say that and for a while I was paying
29:07
attention to that and changing in accordance with that.
29:10
But then I've seen some videos that have the watermark just a
29:13
still popping off, so it doesn't seem to make a difference.
29:15
It's probably because you're talking that about these
29:19
big-time creators on you talking about.
29:21
He's not necessarily know. Okay.
29:23
Interesting. I mean because I thought I was
29:25
the same as yours. Oh, okay.
29:26
So they just hate watermarks and then saw Bonilla content that
29:30
didn't sort of fit that bill and I'ma okay, that's it.
29:33
Yeah, I don't think it looks very good if I'm honest with
29:36
you. If you put a watermark video on
29:39
Instagram but don't think it looks great.
29:41
I think you've best getting a editing app like a free editing
29:45
app like a cap cut or something like that, you know, where you
29:49
can just edit a video and you've got it and then you can put on
29:52
Tick-Tock, you can go put on Instagram, you can go put on
29:54
Twitter or whatever and it all looks like it's meant for that.
29:58
That form. But yeah the biggest thing was
30:01
just discover him actually Facebook and maybe I'll only do
30:04
one post to one posted a Instagram. 12 posted a probably
30:11
Tick Tock many as I can Twitter depends on what's going on in
30:16
the moment because Twitter is not a Twitter as a scroll site
30:19
as well. It's what is a weird one, isn't
30:22
it? Like, I've had some stuff go
30:24
viral on Twitter before or non-viral like borrowing sense
30:27
that hundreds of Thousands or whatever they are, but it never,
30:31
it never lead to growth, which was interesting like that people
30:37
who engage with your post but they won't necessarily care
30:39
about you unless unless you frequently post content similar
30:45
to that. Lets say You're really
30:46
controversial. Your yeah, I don't know funny or
30:48
something. I look at Twitter as a just a
30:50
massive group chat. Yeah, you know, you know, when
30:54
you wake up in the morning and you got 40 notifications in the
30:56
group chat and you go, I can't. Look at ya.
30:59
You never, you never go back. You only see what's in front of
31:02
you. Oh, that's a good show.
31:04
Okay. Yeah.
31:05
Are you never score back on Twitter?
31:08
You may wake up as scroll a little bit and go, okay, because
31:12
we're at this beautiful thing at the top.
31:14
It says, what have I missed and it shows you a couple of key
31:17
things and you go. Oh, yeah, okay, cool.
31:19
And yeah, I kind of see Twitter just as giant group chat but
31:22
open to everybody, I see Twitter, kind of like the
31:26
Morning News. Yeah.
31:28
And you but instead of being forced to pay attention to every
31:32
single story, you can just pick and choose.
31:35
It's like, and the worst ebook. Sometimes it's useful.
31:40
I don't know. Like muscle.
31:41
I saw something the other day that was.
31:43
It wasn't exactly trending. But, you know, sometimes you'll
31:45
get something on the sidebar where it will talk.
31:48
It will have a topic featured. Yeah.
31:51
And it will seem like it's trending but it's not it's just
31:53
Twitter's highlighted that for whatever reason.
31:56
So I discovered this this concept of quiet quitting in
31:59
jobs and I started looking into it and then I just did a
32:03
podcast. And and so that helped me
32:07
generate some Last-minute content.
32:09
Yeah. As a result and it was useful.
32:10
And that's kind of how I used. Whereas yes, and it's good for
32:14
putting links on, you know, Facebook's before putting links
32:17
out there because I don't base any.
32:19
When I look at the analytics, my Twitter and my Facebook, I
32:21
purely based on how many people have actually clicked on the
32:24
content and and got done something with it.
32:27
I don't really based on De like shares or anything like that
32:29
because realistically, as in a business side of things you're
32:34
posting for a reason, If I post a picture of a basketball player
32:38
and say, hey, look at this great photo.
32:40
You look at you go. Oh yeah, cool, great for have a
32:43
look at this great photo, click on the link to book your ticket
32:46
to the next game. Okay.
32:48
Now it's got a purpose. So now I base everything on
32:51
clicks and how many people are actually done something with it
32:56
but it depends on your industry that you're in, right?
32:58
Depends on the industry you know.
32:59
So if you're going to do a music one, you're not basing it on how
33:02
many people have clicked that link you can write how many
33:04
people have gone down loaded? That's on right.
33:07
So what I'm good clicking on it, but how many people have
33:09
invested their time their money in their effort to go a little
33:11
bit further than just scrolling? It's hard?
33:14
I mean, like when I post about podcast, I promote that like
33:19
crazy. And I, you know, I know I've
33:22
done posts like that where it's like, oh hey come check this
33:25
out. I do this and it's just nothing
33:29
zilch. Yeah, that's the nature of the
33:31
Beast and the funny thing is the actual way that I've actually
33:34
managed to reach People and actually get people to check out
33:38
the podcast has been through the live streams.
33:40
Yeah. Because you're in a different
33:42
position and his army, like it's like if we're talking face to
33:45
face now and I said, you could click on this link for me real
33:48
quick, have a look at it, you feel obliged to.
33:50
You actually have to do that because we're having that
33:52
conversation with face-to-face for having that conversation you
33:55
kind of think my best is because he's asked me right now.
33:58
I feel awkward if I don't do you know Anna, maybe you do it that
34:01
way or maybe you can sell it a little bit more, you know.
34:04
Maybe live is Your thing, maybe the sitting around going, hey,
34:08
everyone, how you doing? Hope you're having a great day
34:10
and engage it all goes. Well, actually, I like this guy,
34:13
so his podcasts might be good as well.
34:16
I think yeah, some of the feedback I've had has been like,
34:19
oh, I like listening to this, this is interesting.
34:23
Like, I would like listening to the, add the Vodka like that.
34:27
And that makes sense to me. That's that's perfect sense.
34:29
And then some of the people are just genuine fans of podcast so
34:32
it's like all you do that as well.
34:33
That's good, that's useful, that's great.
34:35
But I've really started to think about it like that.
34:37
Like, try to always have your audience in mind.
34:41
That is there in front of you. And like when I'm talking
34:46
Normally I wait for people to bring things up and then I'll
34:49
start talking about it so I'll plug it up.
34:51
I'll get lucky again, episode drops.
34:53
I'll be like oh by the way guys typically can do you Snippets of
34:57
the podcast? I mean I post Clips if that's
35:00
what you mean. Yeah.
35:01
That's when we are. Yes sir, like you find like the
35:03
best clip which is relevant to what you want to talk about and
35:06
you know but then you just got hope that everyone is watching
35:09
that clip is interested in that clip because actually what they
35:12
could find, they might be interested little bit later on.
35:14
So like when we used to do bathroom, Cast, we always post
35:16
about 45 different clips because I'm gonna at least they're gonna
35:19
be interested in one of them. That's, that's what I do too.
35:23
I try like, I always post a few clips that are just Staples of
35:28
my podcast. So, later on spoiler later on,
35:31
in this podcast, I'll ask you two questions.
35:33
I won't say where they are but they're like the questions.
35:35
I ask every guest and I always post them because a they're
35:40
really easy to clip on be it's kind of part of my thing.
35:43
It's like thing I'm doing, I'm excited.
35:45
Cited. Yeah and sit and see it's just
35:48
kind of like that. That's an easy base point to
35:52
start to be to begin with and yeah.
35:54
And the other Clips will be just like okay let's let's take this
35:59
this podcast so far. Okay, well I will definitely be
36:02
clipping up some of the stuff that you said about Tick-Tock
36:04
because I think that people using Tick Tock will find that
36:07
interesting. Yeah, people will also look at
36:10
it like, okay. So these guys had this show and
36:13
this podcast and they spoke about a bunch of this stuff.
36:15
Maybe To go listen to the whole thing because they spoke about
36:18
all this stuff. Maybe it'll be useful.
36:20
It's interesting. Was controversial.
36:22
Etc, etc. So I absolutely pay attention to
36:25
that and yeah you're right. It's hard like it's just me
36:29
doing everything. So I don't know if it wasn't
36:31
difficult, everyone would do it and everyone would be successful
36:34
at it. And this is why I keep saying
36:35
people on social media is you either get very lucky for a
36:40
small amount of time or if you want something to be
36:43
sustainable, it's very Cult. It's not as easy as just putting
36:47
your phone up and going, hey, that's talk about something to
36:50
keep this going. Consistently is flipping hard by
36:55
all these creators that you see like who you think are actually
36:58
speak complete nonsense because you will see him all these
37:00
social media content, crazy like, oh my God, what a donut.
37:03
This guy is actually somewhere along the line is a very smart
37:06
brain behind that. Yeah, they're probably speaking
37:09
to who, they know their audience to be so they kind of speak into
37:13
that and trying to kind of At like it's harder to be a
37:18
positive creative than it is to be a negative one.
37:20
If you're a - Creator you carry a lot of noise because people
37:23
want to argue with you laughing you talk about him, right?
37:27
So you sometimes you know I've seen certain created like
37:31
there's I won't mention the name but there's one particular
37:34
creator that I saw who there's a lot of controversy surrounding
37:38
them. And not, it's for bad reasons
37:41
basically. Yeah, and from what I
37:43
understand, a big part of the reason why there's So successful
37:48
is because people just keep making videos about them talking
37:51
about them, which of course if you have people talking about
37:54
you making content about you, inevitably people going to go
37:57
check you out, so that's part of it.
37:59
But also this person appears to have like a lot of actual fans,
38:02
which I'm confused about because they found, or are they going?
38:09
This guy's really famous and really popular.
38:12
So if I'm on his side maybe one day, I can be I'm very famous
38:16
and really popular, there could be a part of it.
38:20
That's like that but I doubt it like this is Another World's a
38:23
crazy place. There's people who are into a
38:25
bit of anything and everything, but the thing is like Tick, Tock
38:28
rewards that kind of behavior like this person is involved
38:31
with in a, let's say inappropriate stuff.
38:36
Yeah. Yeah, that's fine.
38:37
Like, they've been accused of things.
38:39
Yeah. And other things they have done,
38:40
and it's not good, right? But even this person,
38:45
Highlighted the fact that Tick-Tock was actually
38:48
showcasing them on their front page.
38:51
Now, I know when I looked at that as like, the reason, why
38:53
is, because they've got such a high five clicks few.
38:56
Yeah. Yeah.
38:57
So immediately and it's not just Tick-Tock, I know, I'm variant
39:00
it up right now. YouTube did it remember when
39:02
Logan Paul did his Infamous stunt?
39:05
Let's call it that it was trending top 10 on YouTube when
39:09
it when it happened and it's like, because they don't, it's
39:12
the computer. If they don't, there's waiting
39:14
for money, though. It's because you look at
39:16
Tick-Tock. Now, you can subscribe to
39:18
people, you can send people gifts and not all that money
39:21
goes to the person that you're subscribing to, not all that
39:24
money goes to the present, most of it.
39:25
Most of it goes to take that, right?
39:27
So, are they going to push on and gets a load of guess?
39:30
Of course they are 100%. They are some business, you
39:35
know, rightly or wrongly. That's what they'll they'll do.
39:39
But there is positive people out there, which they would also
39:41
promote and push for sure. Absolutely.
39:46
Let's mix it up and talk a lot about your work as a TV
39:50
commentator. So talk us through your
39:52
experiences, The Good, the Bad, and the Ugly, that's kind of
39:56
fruit about or side of it. So I commentate on our home
39:59
games which are live stream too. Well, anyone who wants to watch
40:03
and basically you know, it's the top division in the UK it was
40:08
nerve-wracking as far as start and just like any old podcast,
40:12
you know, if you if you plan way too much.
40:15
Become quite scripted and scary where if you know what you're
40:19
talking about. Sometimes sometimes all these
40:21
have confidence in what you're talking about it's actually
40:25
pretty positive you know and I enjoy that is great fun.
40:29
Being my Coke I'm the co commentator.
40:32
Weirdly enough the my head sort of the lead commentator me and
40:36
him just get on so well and actually it's like two mates
40:40
with a microphone talking about basketball.
40:42
Oh cool by. And that's what is what it ends
40:44
up. Ian died.
40:45
It works really well. I would like it to go somewhere.
40:48
I would like to, you know, get on to Sky Sports and whatever
40:51
else. I'm friends with a couple of
40:54
people that do that already but that's a that's a very small
40:59
percentage of people get that opportunity.
41:01
So you know, just keep plugging away.
41:03
Until one day the opportunity comes and maybe I just need a
41:06
cover for someone one day. I'll take that.
41:08
You never know man. I mean it's you said earlier
41:10
with your basketball career like you got an opportunity to be an
41:13
assistant and then in the boss, Rolling from that.
41:15
All it takes is that one opportunity is the same with me
41:18
and acting. Like I don't, I don't have any
41:21
formal training, everything that I've been in, has been, you
41:25
know, it's been movies, short films commercials, that kind of
41:28
stuff, and I've been lucky to get that and moving forwards,
41:33
I'm taking a big risk on myself, trying to get into those
41:36
Industries but I'm not doing it. Like, in the way, you know
41:39
printers, I don't have money to go and get acting classes or
41:42
whatever. So I do whatever I can do, Do
41:45
yes. And I hope for the best.
41:47
Yeah, well I'd say I didn't go to UNI, I didn't go to college.
41:49
I didn't study media writing the commentating or anything.
41:52
Like you know, I just enjoyed it.
41:55
I'm 18 years old. I was a loser kids holiday red.
41:58
Oh cool. Ha ha.
42:00
You know, I worked in restaurants and I worked in.
42:03
I worked as a Salesman for food companies you know whilst I was
42:07
volunteer coaching and you just it just worked you know, maybe
42:11
I'll go to work a little bit harder than some people that are
42:14
not harder. Sorry I'll go work a little bit
42:16
differently to some people, it may be qualified in the
42:18
industry, you know, not not work harder than work, do it
42:23
differently? Because I've got a I've got a
42:25
bit of paper which has got great on it to tell people that I'm
42:29
good at. I've got to prove to them.
42:31
I'm good at, you know, now that you can probably kind of relate
42:37
to that as well. Absolutely, now that you've
42:39
dropped some, the fact that you've worked in customer
42:42
services, our goal, Share with us any horror stories or just
42:49
bad, bad experiences that come to mind because everyone's got
42:53
some, I've got a memorable one when I was a holy rep.
42:57
So we used to the airport runs and I worked in a Menorca, not
43:01
me or come in Orca and they have a 12-hour.
43:05
Airports was not 24-hour airport.
43:07
So we brought a coach load of guests to the airport in the
43:10
morning. Check em all in up they go.
43:14
Flights are getting delayed and delayed, and delayed and delayed
43:19
at this point. Obviously, they get angry, is it
43:21
is anyways, he just go up there and say, hey, we're waiting for
43:23
more news but blah, you know, fly should be with you soon.
43:27
Not really knowing what's happening.
43:29
It got to a certain point where like guys have this is delayed
43:31
anymore. We're going to have to like
43:34
really do something here because they've been here all day, so we
43:36
go up there. We give them lunch, vouchers
43:38
food, vouchers, and a piece for the babies.
43:40
Anything we can to help people get a little bit angry and And
43:45
and so forth and understandably. We then find out the planes not
43:49
coming and we've got to then go up there and tell them and I
43:54
remember walking up this escalator known as soon as I get
43:59
to the top of it, there's going to be a few hundred people just
44:01
staring at me because they want to know what's going on with
44:04
their flight and I was like oh God I find I'll do it so so I go
44:08
up. I'm not going to explain to
44:11
these the Audis holidaymakers who are just ready to go home.
44:14
Got to go to work the next day that they the flights not
44:18
coming. So we're now currently trying to
44:20
figure out what we're going to do to get you back.
44:24
But the what we're going to do is get you on a coach.
44:26
We're going to see it going to Hotel overnight and then we're
44:29
going to try and fly your other next morning.
44:32
And I've got this sort of Personality where I can't have
44:38
can be like to think I can be a bit cheeky and get away of it.
44:41
So I was kind of trying to read the room and I was self some
44:43
really angry people there and there was some people were like
44:47
what I met, you know, you're tough job, it is what it is.
44:49
So we get more want to coach. We get we get them all on the
44:51
coach. And I remember on the coach,
44:55
we're heading towards this hotel to get them.
44:57
Some food. So they can have a nice day
44:58
before we come back tomorrow. And I'm on the microphone
45:02
because I'm sad the front. Yeah, he said it from your
45:04
microphone and I'm I don't know why I'm tend to hold a
45:06
microphone. I got one in front of me and I'm
45:09
like, you know, there's and Jamie really sorry about
45:11
everything. You know, I'll try and talk you
45:14
through what's going on and this plane flew overhead is playing
45:19
through ahead. And I'm going ladies and
45:21
gentlemen, if you look out the rights, Unfortunately, it's not
45:24
your plane. Oh and you know there was like
45:29
two or three people because I was getting so much abuse by
45:31
this point by some people. I was going to get fed up and
45:35
there was two or three people at the back.
45:38
Who will I really mad? And then, actually, there was
45:41
about 20 people who just burst out laughing.
45:45
Absolutely, and stitches. And as they got for co-chair,
45:48
like me, you've got some balls but you know what?
45:51
That made my day. And we got men to the hotel and
45:56
they stayed overnight. We got em off the next day, but
45:59
it was a moment where I was like, I'm either in serious
46:02
trouble or it's going to work but it worked lucky enough.
46:08
I had a few other stories as a wrap, but some of them are can't
46:10
tell something. Thank you so much for sharing by
46:15
this is really it and listen this time could it would kill
46:19
you for that I you know that I think it's good you're in a
46:24
situation like that what can you do?
46:26
I member watching like old episodes of that Airline show
46:28
that used to be on itv2 or whatever it was back in the day
46:33
and it's like there were so many times when the people would just
46:35
be screaming and shouting at the the people behind the desk and
46:38
it's like there's only so much you can do like when something
46:40
like that happens. Yeah, all you can really do is
46:43
try and find out. Be honest about it and smile.
46:46
Yeah, I mean, at least at least in your situation like your
46:49
company was able to offer something for these people, I
46:53
never go back on those Airline shows, back in the day, like
46:55
most of the time, they're able to help them.
46:57
But sometimes it'll be like their flights delayed until
46:59
cancelled and they're just kind of like sorry ass is nothing we
47:04
can do. And it's like what will give a
47:06
refund? Give him hotels.
47:07
Give me something like what do you mean?
47:09
Okay, so we're just crap and you've just given us money and
47:15
Yeah. Haha.
47:19
What's the best advice you've ever received?
47:23
Wow, best advice I've ever received.
47:30
That's a tough question, you know?
47:33
That's a tough question because I always look in my industry in
47:37
sports. We are always looking for advice
47:39
from people. Always always, I think probably
47:45
there was a, there was a coach that I used to really admire
47:49
that I did some coaching clinics with, and they were talking to
47:54
me about Talking about the past talking about a future because I
47:59
always used to be a coach house. He's very hard.
48:01
If we did this, we did that. If we did this, if we did that
48:05
and it would have changed. And he looked at me as like, who
48:08
cares? Like it like, who cares?
48:10
It's done. It's done.
48:12
I know it's such a simple analogy but he was always on
48:14
about, right? Okay, you've now got to talk
48:16
about what's happening now and what's happening next because if
48:19
you don't talk about that and you spent ten minutes talking
48:21
about what's being What are you going to achieve from that, you
48:25
know? So if I'm start complaining
48:26
about we should have done it differently.
48:30
What's that actually achieved. But actually if I sit down and
48:32
run through my head and go, okay, what we're going to do
48:34
now, I have a positive conversation, so probably the
48:38
best advice was from him. Was a guy called, it was his
48:40
American coach called Dolphin Show water.
48:43
He was the USA under-17s Olympic coach won a gold medal with
48:47
them, and he was just like, When you're coaching, you've always
48:52
got to talk about what's now, what's happening and it's kind
48:56
of rubbed onto me on life as well.
48:58
We're sometimes my wife hates me for it because I'm always like,
49:02
she's like I have this didn't happen.
49:04
I'm like, okay, cool. What we do about it?
49:06
Hmm, you know, that I forget about, I take the emotion out of
49:10
it, which is really hard to do. Sometimes take the emotion out
49:12
of any past tense, and go. Okay, cool, we're done.
49:16
Like, what's next like what's next to focus on?
49:20
Trust and it's done, whether it was good, whether it's bad is
49:24
done. There's literally nothing else I
49:26
can do about it and it's the same mentality when we win
49:28
battle games. Yeah, we can jump up and we
49:30
celebrate but actually after that little quick celebration,
49:35
what's next? by every hang on this for too
49:38
long, we going to waste time and that's kind of rubbed off on me
49:42
quite a bit. What were your biggest lessons
49:46
and takeaways from your career in basketball approach
49:50
everything with evidence because opinions one thing that evidence
49:57
is a completely different story. So seems footprints for if I'm
50:00
talking to players and I said to him hey man you had a pretty
50:03
rough shooting game. Like, what does that even mean
50:06
to anybody? That means nothing.
50:08
I just literally criticized to go.
50:10
We're if I say, hey, look, you took 20 shots day and he's good
50:14
too. I've got come to us some
50:17
evidence, it's a straight-up conversation.
50:19
Like if I make a sub and a guy says to me, why did you stab me
50:22
off? And I say no because you weren't
50:24
playing very well. Again what like that doesn't
50:27
mean anything is it? It's a dig where if I say I
50:30
subbed you off because you shot to from 10, you turn the ball
50:33
over four times in a row. And you can look at you and go
50:37
fair enough, you know? So everything I do and again it
50:41
rubs off on real life. If I have a discussion or an
50:44
argument with someone, I'll only get really into it if I've got
50:49
evidence or backup or or like a valid opinion, I wouldn't be
50:53
like hey I think you're wrong then song goes.
50:56
Why do you think I'm wrong? I'm like I don't know cause I
50:58
just don't like it. Yeah you know it doesn't get you
51:02
anywhere. It's just noise isn't it's just
51:04
noise. Where if You can actually say, I
51:07
don't agree with what you're saying, because of this reason.
51:09
And that reason that reason. Okay, that makes sense.
51:13
You actually come into a conversation with some logic
51:16
rather than just passion and kind of emotion.
51:22
Really. And what's the biggest life
51:24
lesson you've learned so far? I'm still learning it.
51:31
I think is, is China's own out from from things and just be in
51:36
the moment again, probably my wife to blame for this because
51:41
she always tells me, I tried to not bring work home with me.
51:46
Yes, actually walk through that door.
51:49
Put my bag down, Saturday's my baby.
51:51
So that's my wife. And just enjoy that that moment
51:57
and I'm still struggling with it because when I work in my
52:01
industry I love it. I love my industry that I work
52:04
in, I love sport, I love media. So actually if someone said to
52:08
me you got to do it 24 hours a day.
52:09
Probably would. And I'll probably do it with a
52:11
smile, it doesn't. It's not healthy for you.
52:15
Yeah, it's really not healthy for you.
52:18
So oh yeah, that's probably one. I'm still working on.
52:20
I totally agree with you. I find it hard sometimes to stop
52:25
working and did like take the time to just rest.
52:28
Like go watch a movie, go, Walkabout somewhere, like do
52:32
something other than trying to work and it's like I'm on a
52:35
week's holiday this week and I had to explain it what I'm on a
52:38
podcast. I said it's not about basketball
52:39
promise fair play. But now, I mean, it's a good
52:46
it's a good thing to learn but it is Hard.
52:49
Yeah, yes. Well, I just want to say a
52:52
massive, thank you for being on the show.
52:55
It's been an absolute pleasure as a final question to you.
52:57
Do you have any upcoming projects or some final shorts at
53:00
thoughts that you'd like to share with our listeners?
53:04
You can check shorts too. If you want.
53:08
I guess, upcoming, for me, personally, we got the
53:10
basketball season, which is coming up.
53:11
So, if anyone wants to follow our team, you're more than
53:13
welcome to. We are, we are Plymouth City
53:15
Patriots. We're in the British basketball
53:17
league. We are starting preseason soon
53:21
for the upcoming season. So there's that for me on Tick
53:25
Tock and things like that. No, not really just kind of do
53:29
my thing and you're trying to figure out a bit data at the
53:32
moment is probably my main priority but you know nothing
53:36
crazy coming up in a minute we're going to France soon.
53:39
So if you follow me we're going to do some tick-tocks from
53:41
France very soon and beginning of September for our pre-season
53:45
tour. So yeah that'll be quite fun.
53:48
Tastic. Well, it's been an absolute
53:50
pleasure. Having you on the show bull?
53:52
Thank you very much for appearing.
53:53
And yeah, thank you for inviting me.
53:56
Thank you. And to all the listeners of the
53:57
Christian re podcast. As always, thank you very much
54:00
for listening. Be safe.
54:01
Be well, and I'll see you in the next one.