Don't Just Fact-Check Misinformation. First, Understand The Value It Holds. A Conversation w Researchers Michael Simeone & Kristy Roschke

Why Should I Trust You? · Jun 25, 2026 · 1h 6m

Fighting misinformation is seen as one of the defining challenges of our time. The term itself can be polarizing. And what if we're thinking about it all wrong?

In this episode, we speak with researchers Michael Simeone and Kristy Roschke, who recently published a peer-reviewed article in a journal in the Nature portfolio, proposing a new framework for understanding why misinformation spreads. Their central argument is a surprising one: misinformation doesn't spread simply because people are uninformed, uneducated, or unable to distinguish fact from fiction. It spreads because it provides…