How a Brand Community Co-Wrote Its Own Product Roadmap

Community Marketing with Fexingo: Discord, Slack Groups, and Brand Communities · Aug 31, 2026 · 8m · transcript

In this episode of Community Marketing with Fexingo, hosts Lucas and Luna explore how a brand community can shape a product roadmap without turning into a design-by-committee mess. They break down the story of a fictional outdoor gear company that used its 4,000-member community to vote on and refine upcoming features, cutting their feature selection time in half. Lucas explains the mechanics: how to structure feedback threads, weight votes by engagement, and avoid the vocal-minority trap. Luna shares a cautionary tale from a past client who let community input derail their roadmap entirely…