Latest / Ecommerce Playbook: Numbers, Struggles & Growth
Returning Customer Revenue is Flatlining w/Luke Austin
The 2020-21 COVID boom set unrealistic expectations for year-over-year growth. So, when brands saw 2022 YoY revenue figures start to drop, they started “squeezing the sponge” — wringing every last bit of revenue out of their existing customer base without acquiring new customers.
Now, that’s coming around to bite most brands: returning customer revenue growth is almost nil, and efficiency is about to take a nosedive.
On this episode, Richard talks with CTC Growth Strategy Manager Luke Austin about what the future holds, and the tactics he’s using to manage the upcoming dip for his clients…
The skinny
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