Moves Like Swagger: Shop Success with Mandy Becker
Melissa interviews Mandy Becker, owner of Swagger Boutique, a women’s style destination in Wake County with locations in Raleigh and Cary. Becker shares how a beloved South Georgia gift shop inspired her, how she earned an engineering degree at Georgia Tech, opened Swagger as a gift store in 2002, and expanded into clothing in 2011 after customer requests. She explains what boutique ownership is really like, including unexpected friendships and learning business without formal classes, with support from her husband. Becker breaks down how and where she shops markets (Atlanta for gifts; Dallas…
The skinny
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