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James Showalter — From Hurricane Survival to Disrupting a $100B Industry (Founder of Signature Solar, EG4 & Solar 76)

He survived hurricanes, built a system in his backyard — and then built a company that took on the solar incumbents.

In this raw, curiosity-driven conversation James Showalter explains how necessity, grit and obsessive customer focus turned a DIY garage project into a hardware and battery empire that scaled to tens of millions without VC. Expect candid stories about broken batteries, brutal permitting, value-driven pricing, and the moment he decided to build a “Solar Home Depot.”

James unpacks practical technical lessons, the human side of selling resilience, and the strategic playbook he…

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