The Real Reason Your Landing Page Isn’t Converting
From Metallica to Harvard, Toni Hopponen has quietly built tools used by some of the world’s most iconic brands.
He bootstrapped Flockler, scaled it through pure product-led growth, sold it, and then, instead of retiring, started from zero again.
In this episode of Brilliance Talks, Toni breaks down:
How he landed global brands with no sales team
The emotional cost of selling a company after 12 years
Lessons from rebuilding in the AI era
Why marketers should start before the product
The surprising value of early testers (200+ of them)
What founders consistently get wrong about building in…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.