Latest / Outside the Box with Asendia USA: The International e-Commerce Podcast / 29: Maximizing Warehouse Efficiency with AI and Automation | Featuring Maggie Barnett

Transcript

29: Maximizing Warehouse Efficiency with AI and Automation | Featuring Maggie Barnett · Outside the Box with Asendia USA: The International e-Commerce Podcast

• 0:00
  Well,
• 0:00
  one
• 0:00
  thing
• 0:00
  we
• 0:00
  do
• 0:01
  at
• 0:01
  ShipHero
• 0:01
  is
• 0:01
  really
• 0:02
  focus
• 0:02
  on
• 0:02
  SMB
• 0:03
  and
• 0:03
  mid
• 0:03
  market
• 0:03
  3
• 0:04
  pls.
• 0:05
  And
• 0:05
  so
• 0:05
  what
• 0:05
  does
• 0:05
  that
• 0:05
  mean?
• 0:05
  That
• 0:06
  means
• 0:06
  we
• 0:06
  need
• 0:06
  to
• 0:06
  be
• 0:06
  able
• 0:06
  to
• 0:06
  get
• 0:07
  them
• 0:07
  tools
• 0:07
  quickly
• 0:08
  and
• 0:08
  affordably
• 0:09
  and
• 0:09
  they
• 0:09
  need
• 0:09
  to
• 0:09
  work.
• 0:10
  Step
• 0:10
  into
• 0:11
  the
• 0:11
  future
• 0:11
  with
• 0:11
  shipping
• 0:12
  smart.
• 0:12
  Outside
• 0:13
  the
• 0:13
  box
• 0:13
  is
• 0:13
  where
• 0:14
  the
• 0:14
  journey
• 0:14
  starts.
• 0:14
  From
• 0:15
  borders
• 0:15
  to
• 0:15
  buyers,
• 0:15
  we
• 0:16
  break
• 0:16
  it
• 0:16
  down
• 0:16
  fast.
• 0:17
  Nick
• 0:17
  and
• 0:17
  Jason
• 0:17
  deliver
• 0:18
  knowledge
• 0:18
  that
• 0:18
  lasts.
• 0:19
  Insight,
• 0:20
  innovation.
• 0:20
  Wherever
• 0:21
  your
• 0:21
  brand
• 0:21
  goes,
• 0:22
  we'll
• 0:22
  guide
• 0:22
  your
• 0:22
  growth
• 0:23
  so
• 0:23
  your
• 0:23
  global
• 0:23
  reach
• 0:24
  flows.
• 0:24
  Tune
• 0:25
  in,
• 0:25
  lean
• 0:25
  in.
• 0:25
  Let's
• 0:26
  unlock
• 0:26
  the
• 0:26
  way.
• 0:26
  Go
• 0:27
  outside
• 0:27
  the
• 0:27
  box
• 0:28
  with
• 0:28
  Asendia
• 0:29
  USA.
• 0:29
  Hey
• 0:30
  everybody,
• 0:30
  welcome
• 0:30
  back
• 0:31
  to
• 0:31
  Outside
• 0:31
  the
• 0:31
  Box
• 0:32
  with
• 0:32
  Asendia
• 0:32
  USA
• 0:33
  Podcast.
• 0:33
  Coming
• 0:33
  to
• 0:34
  to
• 0:34
  you
• 0:34
  from
• 0:34
  sunny
• 0:35
  Las
• 0:35
  Vegas,
• 0:36
  Nevada
• 0:36
  for
• 0:36
  the
• 0:36
  Manifest
• 0:37
  Show
• 0:37
  2026.
• 0:38
  We've
• 0:38
  got
• 0:38
  a
• 0:39
  very
• 0:39
  special
• 0:39
  guest
• 0:39
  here
• 0:39
  today,
• 0:40
  Maggie
• 0:40
  Barnett,
• 0:41
  COO
• 0:41
  of
• 0:41
  ShipHero.
• 0:42
  Thank
• 0:43
  you.
• 0:43
  Thank
• 0:43
  you
• 0:43
  so
• 0:43
  much
• 0:43
  for
• 0:43
  having
• 0:44
  me.
• 0:44
  Yeah.
• 0:45
  And
• 0:45
  Jason,
• 0:46
  good
• 0:46
  to
• 0:46
  have
• 0:46
  you
• 0:46
  back
• 0:46
  on.
• 0:47
  We
• 0:47
  just
• 0:47
  been
• 0:48
  knocking
• 0:48
  them
• 0:48
  out.
• 0:48
  It's
• 0:48
  like
• 0:48
  I
• 0:49
  haven't
• 0:49
  seen
• 0:49
  you
• 0:49
  in
• 0:49
  weeks.
• 0:49
  I.
• 0:50
  I
• 0:50
  mean,
• 0:50
  how
• 0:50
  are
• 0:50
  you?
• 0:50
  Unreal.
• 0:51
  Good
• 0:51
  to
• 0:51
  see
• 0:51
  you.
• 0:52
  All
• 0:52
  right,
• 0:52
  so.
• 0:53
  So
• 0:53
  we're
• 0:53
  going
• 0:53
  to
• 0:53
  get
• 0:53
  right
• 0:54
  into
• 0:54
  it.
• 0:54
  But
• 0:54
  before
• 0:55
  we
• 0:55
  start,
• 0:56
  quick
• 0:56
  little
• 0:56
  anecdotal
• 0:57
  story
• 0:57
  about
• 0:58
  ship
• 0:58
  hero.
• 0:59
  So
• 0:59
  I'd
• 1:00
  say
• 1:00
  we're
• 1:00
  going
• 1:00
  on.
• 1:00
  Ten
• 1:01
  years
• 1:01
  ago,
• 1:02
  I
• 1:02
  had,
• 1:03
  let's
• 1:03
  say,
• 1:04
  working
• 1:04
  with
• 1:04
  a
• 1:04
  little
• 1:04
  bit
• 1:05
  smaller
• 1:05
  shipper
• 1:05
  profile
• 1:06
  and
• 1:07
  had
• 1:07
  this
• 1:07
  issue
• 1:07
  with
• 1:08
  this
• 1:08
  integration
• 1:09
  company,
• 1:09
  Shipero,andIremembersendingamessagetowhomI
• 1:13
  wastold
• 1:13
  tosendthemessageto.And
• 1:15
  thegentlemanbythenameofAaronrespondedback
• 1:17
  andsaid,
• 1:17
  noproblem.Iworkedthebugs
• 1:19
  out,here'sthe
• 1:19
  fix.Theyshouldbegood
• 1:21
  togo.Turns
• 1:22
  outAaronisthefounderofShipheroandnowthey'remuchbiggerthantheywere.
• 1:26
  ShipHero
• 1:27
  herewearetoday.
• 1:28
  So.SoIlikeitalittlefull,fullcircleandIknowKarenverywell
• 1:31
  aswell.So.Okay,let'sgetrightintoit.Solet'sjuststartoff
• 1:36
  withkindof
• 1:37
  abang,a
• 1:37
  littlebit
• 1:38
  ofabuzzword
• 1:38
  as.
• 1:39
  Asweknowis.But
• 1:41
  how,how.
• 1:42
  What'sthebestpractice?Howdo
• 1:43
  youuseAIinthewarehouse?
• 1:45
  It's
• 1:45
  a
• 1:45
  great
• 1:46
  question
• 1:46
  because
• 1:46
  I
• 1:46
  think
• 1:46
  so
• 1:47
  many
• 1:47
  people
• 1:47
  right
• 1:47
  now
• 1:48
  are
• 1:48
  just
• 1:48
  throwing
• 1:48
  dollars
• 1:49
  anywhere
• 1:49
  because
• 1:50
  they're
• 1:50
  so
• 1:50
  scared
• 1:50
  to
• 1:51
  miss
• 1:51
  out.
• 1:51
  Yes.
• 1:52
  Well,
• 1:52
  one
• 1:52
  thing
• 1:52
  we
• 1:53
  do
• 1:53
  at
• 1:53
  ShipHero
• 1:53
  is
• 1:54
  really
• 1:54
  focus
• 1:54
  on
• 1:54
  SMB
• 1:55
  and
• 1:55
  mid
• 1:55
  market
• 1:56
  3
• 1:56
  pls.
• 1:57
  And
• 1:57
  so
• 1:57
  what
• 1:57
  does
• 1:57
  that
• 1:57
  mean?
• 1:58
  That
• 1:58
  means
• 1:58
  we
• 1:58
  need
• 1:58
  to
• 1:58
  be
• 1:58
  able
• 1:58
  to
• 1:59
  get
• 1:59
  them
• 1:59
  tools
• 1:59
  quickly
• 2:00
  and
• 2:00
  affordably
• 2:01
  and
• 2:01
  they
• 2:01
  need
• 2:01
  to
• 2:02
  work.
• 2:02
  And
• 2:03
  it's
• 2:03
  gotten
• 2:03
  a
• 2:03
  lot
• 2:03
  better
• 2:03
  since
• 2:04
  2014.
• 2:04
  I
• 2:05
  promise.
• 2:06
  We're
• 2:07
  at
• 2:07
  15
• 2:07
  billion
• 2:07
  in
• 2:08
  GMV
• 2:08
  over
• 2:09
  1300
• 2:09
  warehouses.
• 2:10
  Aaron
• 2:11
  only
• 2:11
  jumps
• 2:11
  in
• 2:11
  on
• 2:11
  a
• 2:11
  few
• 2:12
  tickets,
• 2:12
  but
• 2:13
  he
• 2:13
  still
• 2:13
  is
• 2:13
  there.
• 2:14
  He's
• 2:14
  a
• 2:14
  fantastic
• 2:14
  guy.
• 2:14
  I'm
• 2:15
  surprised
• 2:15
  he
• 2:15
  hasn't
• 2:15
  ridden
• 2:15
  off
• 2:16
  to
• 2:16
  the
• 2:16
  sunset
• 2:16
  yet.
• 2:16
  Oh,
• 2:17
  no,
• 2:17
  he
• 2:17
  loves
• 2:17
  it.
• 2:18
  He's
• 2:19
  at
• 2:19
  the
• 2:19
  warehouse
• 2:19
  right
• 2:20
  now
• 2:20
  in
• 2:20
  Vegas,
• 2:20
  tweaking.
• 2:21
  So
• 2:21
  some
• 2:21
  new
• 2:22
  vision
• 2:22
  stuff.
• 2:22
  So
• 2:23
  we
• 2:23
  got
• 2:23
  some
• 2:23
  really
• 2:23
  cool
• 2:23
  things
• 2:24
  coming
• 2:24
  up.
• 2:24
  So
• 2:25
  AI
• 2:26
  AI
• 2:26
  picking
• 2:27
  is
• 2:27
  what
• 2:27
  we
• 2:27
  have
• 2:28
  released
• 2:28
  on
• 2:29
  Ship
• 2:29
  Hero,
• 2:30
  which
• 2:30
  has
• 2:30
  been
• 2:30
  fantastic.
• 2:31
  There's
• 2:31
  a
• 2:31
  few
• 2:31
  things
• 2:31
  it
• 2:32
  does
• 2:32
  does
• 2:32
  smart
• 2:33
  batching.
• 2:33
  Because
• 2:34
  I
• 2:34
  can
• 2:34
  still
• 2:34
  see
• 2:35
  there's
• 2:35
  people
• 2:35
  with
• 2:35
  eight
• 2:36
  or
• 2:36
  eight
• 2:36
  to
• 2:36
  10
• 2:37
  warehouses
• 2:37
  who
• 2:38
  have
• 2:38
  humans
• 2:38
  batching
• 2:39
  their
• 2:39
  orders,
• 2:40
  which
• 2:40
  I
• 2:40
  am
• 2:40
  like,
• 2:41
  if
• 2:41
  you
• 2:41
  see
• 2:41
  an
• 2:41
  Excel
• 2:42
  sheet,
• 2:42
  let
• 2:42
  alone
• 2:43
  eight
• 2:43
  to
• 2:43
  ten
• 2:44
  physical
• 2:44
  locations,
• 2:44
  and
• 2:45
  they're
• 2:45
  still
• 2:45
  batching
• 2:46
  things,
• 2:46
  orders
• 2:47
  themselves.
• 2:47
  That
• 2:47
  manual
• 2:48
  processing.
• 2:49
  Manual.
• 2:49
  It's.
• 2:50
  And
• 2:50
  it's
• 2:50
  unnecessary.
• 2:51
  Makes
• 2:52
  me
• 2:52
  sad
• 2:52
  because
• 2:53
  I
• 2:53
  can't
• 2:53
  even
• 2:53
  like
• 2:54
  wrap
• 2:54
  my
• 2:54
  head
• 2:54
  around
• 2:55
  they're
• 2:55
  using.
• 2:55
  BI
• 2:56
  and
• 2:56
  all
• 2:56
  these
• 2:57
  different
• 2:57
  things.
• 2:57
  I'm
• 2:57
  like,
• 2:58
  wait,
• 2:58
  we
• 2:58
  have
• 2:58
  AI
• 2:58
  picking.
• 2:59
  We're
• 2:59
  going
• 2:59
  to
• 2:59
  have
• 2:59
  smart
• 3:00
  batching,
• 3:00
  route
• 3:01
  optimization.
• 3:02
  And
• 3:02
  what's
• 3:02
  really
• 3:02
  cool
• 3:03
  about
• 3:03
  this,
• 3:03
  I
• 3:03
  know
• 3:04
  you
• 3:04
  guys
• 3:04
  understand
• 3:05
  congestion
• 3:05
  in
• 3:05
  the
• 3:05
  warehouse.
• 3:06
  You've
• 3:07
  got
• 3:07
  some
• 3:07
  really
• 3:07
  hot
• 3:08
  skus,
• 3:08
  and
• 3:08
  all
• 3:08
  of
• 3:09
  a
• 3:09
  sudden
• 3:09
  you've
• 3:10
  got
• 3:10
  10
• 3:10
  people
• 3:10
  with
• 3:10
  parts
• 3:11
  right
• 3:11
  there.
• 3:11
  Great.
• 3:12
  They're
• 3:12
  all
• 3:12
  there.
• 3:13
  But
• 3:13
  only
• 3:13
  one
• 3:14
  at
• 3:14
  a
• 3:14
  time
• 3:14
  can
• 3:14
  pick
• 3:15
  out
• 3:15
  of.
• 3:15
  Out
• 3:15
  of
• 3:16
  that
• 3:16
  tote.
• 3:16
  So
• 3:17
  what
• 3:17
  we've
• 3:17
  done
• 3:17
  is
• 3:17
  we've
• 3:18
  actually
• 3:18
  brought
• 3:18
  that
• 3:18
  into
• 3:19
  the
• 3:19
  equation
• 3:19
  with
• 3:19
  the
• 3:19
  AI
• 3:20
  picking,
• 3:20
  so
• 3:20
  that
• 3:21
  it's
• 3:21
  actually
• 3:21
  routing
• 3:22
  them
• 3:22
  in
• 3:23
  like
• 3:23
  smart
• 3:23
  shifts
• 3:24
  so
• 3:24
  that
• 3:24
  everyone's
• 3:24
  not
• 3:25
  going
• 3:25
  there
• 3:25
  at
• 3:25
  once.
• 3:26
  We
• 3:26
  saw
• 3:26
  a
• 3:26
  huge.
• 3:27
  We
• 3:27
  have
• 3:27
  seven
• 3:27
  warehouses
• 3:28
  of
• 3:28
  our
• 3:28
  own
• 3:28
  with
• 3:28
  LVK
• 3:29
  Fulfillment.
• 3:30
  Huge,
• 3:30
  huge
• 3:31
  uptick
• 3:31
  in
• 3:32
  productivity.
• 3:33
  Let's
• 3:33
  make
• 3:33
  mention
• 3:34
  of
• 3:34
  that
• 3:34
  real
• 3:34
  quick
• 3:34
  because,
• 3:35
  you
• 3:35
  know,
• 3:35
  ShipHero
• 3:35
  there
• 3:36
  is
• 3:36
  lvk.
• 3:36
  Do
• 3:36
  you
• 3:36
  want
• 3:37
  to
• 3:37
  just
• 3:37
  real
• 3:37
  quick
• 3:38
  just
• 3:38
  talk
• 3:38
  about
• 3:38
  that?
• 3:39
  The
• 3:39
  difference
• 3:39
  there?
• 3:40
  Absolutely.
• 3:40
  So
• 3:40
  ShiperoisbestinclassWMS,youknow,15
• 3:43
  billioninGMV.One
• 3:45
  of
• 3:45
  thethings
• 3:45
  thatwe
• 3:46
  launchedaboutsevenyears
• 3:47
  about
• 3:47
  seven
• 3:47
  years
• 3:48
  ago
• 3:48
  was
• 3:48
  ShipHero
• 3:49
  weknewthatwe
• 3:50
  neededtobe
• 3:50
  inthewarehousesandhave
• 3:51
  alotofwarehousestotrulyunderstandtheproduct.Sowe'vebeenbuildingthatout.We
• 3:56
  rebrandedit
• 3:57
  becausetherewassome
• 3:58
  confusion
• 3:58
  in
• 3:58
  themarketplace.
• 3:59
  Okay.
• 4:00
  But
• 4:00
  yeah,
• 4:00
  that's
• 4:00
  what
• 4:00
  makes
• 4:01
  our
• 4:01
  product
• 4:01
  so
• 4:01
  good,
• 4:01
  is
• 4:02
  that
• 4:02
  we
• 4:02
  can
• 4:02
  test
• 4:02
  it
• 4:02
  first.
• 4:03
  Everything
• 4:03
  comes
• 4:04
  through
• 4:04
  the
• 4:04
  warehouse.
• 4:05
  We
• 4:05
  see
• 4:05
  if
• 4:05
  it
• 4:05
  works,
• 4:05
  we
• 4:06
  see
• 4:06
  what
• 4:06
  the
• 4:06
  bugs
• 4:06
  are
• 4:07
  before
• 4:07
  we
• 4:07
  release
• 4:07
  it
• 4:08
  to
• 4:08
  our
• 4:08
  customers.
• 4:08
  Okay,
• 4:09
  thank
• 4:09
  you.
• 4:09
  Yeah.
• 4:10
  So
• 4:10
  I'm
• 4:10
  sure
• 4:10
  one
• 4:11
  of
• 4:11
  the
• 4:11
  major
• 4:11
  things
• 4:11
  for
• 4:11
  ShipHero
• 4:12
  that
• 4:12
  you
• 4:12
  guys,
• 4:13
  I'm
• 4:13
  sure
• 4:13
  helping
• 4:13
  your
• 4:13
  Customers
• 4:14
  with
• 4:14
  is
• 4:14
  that
• 4:14
  scaling
• 4:15
  right
• 4:15
  up
• 4:15
  their
• 4:15
  business,
• 4:15
  helping
• 4:16
  them
• 4:16
  get
• 4:17
  their
• 4:17
  heads
• 4:17
  around
• 4:17
  what
• 4:17
  they
• 4:18
  have,
• 4:18
  where
• 4:18
  they
• 4:19
  have
• 4:19
  it
• 4:19
  and
• 4:19
  what
• 4:19
  the
• 4:19
  best
• 4:20
  way
• 4:20
  to
• 4:20
  move
• 4:20
  it
• 4:20
  is.
• 4:21
  So
• 4:21
  I
• 4:21
  guess
• 4:21
  a
• 4:21
  question
• 4:22
  for
• 4:22
  me.
• 4:22
  So
• 4:22
  I
• 4:22
  do
• 4:22
  a
• 4:23
  lot
• 4:23
  of
• 4:23
  our
• 4:23
  regulatory
• 4:24
  like
• 4:24
  issues.
• 4:25
  So
• 4:26
  what
• 4:26
  is
• 4:26
  something
• 4:27
  that
• 4:27
  you
• 4:27
  guys
• 4:27
  tried
• 4:28
  to
• 4:28
  implement
• 4:28
  or
• 4:29
  implemented
• 4:29
  that
• 4:29
  looked
• 4:29
  really
• 4:30
  good
• 4:30
  on
• 4:30
  paper,
• 4:31
  but
• 4:31
  then
• 4:31
  when
• 4:31
  you
• 4:31
  finally
• 4:32
  hit
• 4:32
  the
• 4:32
  operations
• 4:33
  floor,
• 4:34
  it
• 4:34
  ended
• 4:34
  up
• 4:34
  being
• 4:34
  kind
• 4:34
  of
• 4:35
  a
• 4:35
  juicy
• 4:36
  chaos
• 4:36
  situation?
• 4:36
  This
• 4:37
  is
• 4:37
  a
• 4:37
  juicy
• 4:38
  effect.
• 4:39
  I
• 4:39
  have
• 4:39
  to
• 4:39
  double
• 4:39
  check
• 4:40
  too,
• 4:40
  since
• 4:40
  I
• 4:40
  do
• 4:40
  some
• 4:40
  of
• 4:40
  the
• 4:41
  legal.
• 4:41
  I
• 4:41
  have
• 4:41
  to
• 4:41
  say,
• 4:41
  what
• 4:42
  am
• 4:42
  I
• 4:42
  allowed
• 4:42
  to
• 4:42
  talk?
• 4:43
  Don't
• 4:43
  want
• 4:43
  to
• 4:43
  scare
• 4:43
  anyone.
• 4:44
  He's
• 4:44
  my
• 4:45
  legal
• 4:45
  fund
• 4:45
  killer
• 4:46
  right
• 4:46
  there.
• 4:46
  So.
• 4:47
  Well,
• 4:47
  compliance,
• 4:48
  regulatory.
• 4:49
  Yeah.
• 4:49
  So
• 4:50
  I
• 4:50
  think
• 4:50
  what
• 4:50
  we
• 4:51
  started,
• 4:51
  when
• 4:51
  we
• 4:52
  first
• 4:52
  started,
• 4:52
  let's
• 4:53
  say
• 4:54
  rolling
• 4:54
  out
• 4:55
  some
• 4:55
  of
• 4:56
  this
• 4:56
  AI
• 4:56
  picking,
• 4:57
  we
• 4:57
  had
• 4:57
  to
• 4:58
  do
• 4:58
  it
• 4:58
  on
• 4:58
  our,
• 4:58
  on
• 4:59
  our,
• 4:59
  in
• 4:59
  our
• 4:59
  own
• 4:59
  warehouses
• 5:00
  because
• 5:01
  we
• 5:01
  thought,
• 5:01
  oh
• 5:02
  well,
• 5:02
  just
• 5:02
  engineers
• 5:03
  who
• 5:03
  don't
• 5:04
  actually
• 5:04
  work
• 5:04
  in
• 5:05
  a
• 5:05
  warehouse
• 5:05
  day
• 5:05
  to
• 5:06
  day.
• 5:06
  Here's
• 5:06
  how
• 5:07
  these
• 5:07
  things
• 5:07
  work
• 5:08
  and
• 5:08
  here's
• 5:08
  how
• 5:08
  this,
• 5:08
  this
• 5:09
  is
• 5:09
  how
• 5:09
  fast
• 5:09
  someone
• 5:09
  will
• 5:10
  walk.
• 5:10
  This
• 5:11
  is
• 5:11
  how
• 5:12
  long
• 5:12
  it
• 5:12
  takes
• 5:13
  to
• 5:13
  pick
• 5:13
  something.
• 5:14
  It
• 5:15
  doesn't
• 5:15
  necessarily
• 5:15
  work
• 5:16
  that
• 5:16
  way.
• 5:16
  You
• 5:17
  know,
• 5:17
  people
• 5:17
  need
• 5:17
  breaks.
• 5:19
  People
• 5:19
  might
• 5:19
  be
• 5:20
  slower
• 5:20
  than
• 5:20
  other
• 5:20
  people
• 5:21
  and
• 5:21
  some
• 5:21
  people
• 5:21
  might
• 5:22
  walk
• 5:22
  faster.
• 5:22
  You
• 5:23
  can't
• 5:23
  just
• 5:23
  make
• 5:23
  these
• 5:24
  assumptions
• 5:24
  that
• 5:24
  this
• 5:25
  person
• 5:25
  is
• 5:25
  a
• 5:26
  robot
• 5:26
  because
• 5:26
  they're
• 5:27
  not.
• 5:27
  So
• 5:28
  I
• 5:28
  think
• 5:28
  that
• 5:28
  was
• 5:28
  one
• 5:28
  of
• 5:28
  the
• 5:28
  things
• 5:29
  we
• 5:29
  learned
• 5:29
  through
• 5:30
  a
• 5:30
  lot
• 5:31
  of
• 5:31
  testing.
• 5:32
  Not
• 5:32
  even
• 5:32
  the
• 5:32
  bigger
• 5:33
  initiatives,
• 5:33
  but
• 5:33
  the
• 5:33
  smaller
• 5:34
  initiatives.
• 5:35
  We
• 5:35
  have
• 5:35
  to
• 5:36
  test
• 5:36
  it
• 5:36
  with
• 5:36
  real
• 5:36
  people,
• 5:37
  real
• 5:37
  managers.
• 5:38
  And
• 5:38
  also
• 5:38
  through
• 5:39
  an
• 5:39
  eight
• 5:39
  hour
• 5:39
  shift.
• 5:40
  No
• 5:40
  more
• 5:41
  of
• 5:41
  this
• 5:41
  like,
• 5:41
  oh,
• 5:41
  it
• 5:41
  worked
• 5:42
  for
• 5:42
  an
• 5:42
  hour.
• 5:43
  Hit
• 5:44
  the
• 5:44
  edge
• 5:44
  cases,
• 5:44
  hit
• 5:45
  the
• 5:45
  exceptions.
• 5:46
  And
• 5:46
  it's
• 5:46
  got
• 5:46
  to
• 5:46
  do
• 5:47
  multiple
• 5:47
  shifts
• 5:47
  before
• 5:48
  we
• 5:48
  declare
• 5:49
  victory
• 5:49
  and
• 5:50
  stamp
• 5:50
  it,
• 5:50
  deploy
• 5:50
  it.
• 5:51
  Yeah,
• 5:51
  exactly.
• 5:53
  So
• 5:54
  all
• 5:54
  right,
• 5:54
  if
• 5:54
  you
• 5:55
  2025,
• 5:56
  I
• 5:57
  hate
• 5:57
  to
• 5:57
  even
• 5:57
  bring
• 5:57
  it
• 5:57
  up
• 5:58
  because
• 5:58
  I
• 5:58
  said
• 5:58
  goodbye
• 5:59
  to
• 5:59
  it
• 5:59
  a
• 5:59
  little
• 5:59
  while
• 5:59
  ago
• 6:00
  and.
• 6:00
  But
• 6:00
  it
• 6:01
  went
• 6:01
  fast.
• 6:02
  Well,
• 6:02
  so
• 6:03
  long.
• 6:03
  You
• 6:03
  know
• 6:03
  what
• 6:03
  I
• 6:04
  mean?
• 6:04
  Don't
• 6:04
  let
• 6:04
  the
• 6:04
  door
• 6:04
  hit
• 6:05
  you
• 6:05
  or
• 6:05
  the
• 6:05
  good
• 6:05
  Lord
• 6:06
  split
• 6:06
  you.
• 6:06
  So
• 6:07
  if
• 6:07
  you
• 6:07
  had
• 6:08
  to
• 6:08
  look
• 6:08
  back
• 6:08
  at
• 6:08
  2025,
• 6:10
  what
• 6:10
  were
• 6:10
  your
• 6:11
  biggest,
• 6:11
  you
• 6:11
  know,
• 6:11
  ship,
• 6:11
  Hero,
• 6:12
  LVK,
• 6:12
  whatever,
• 6:12
  whatever
• 6:13
  it
• 6:13
  is
• 6:13
  just
• 6:13
  biggest
• 6:14
  challenges.
• 6:15
  The
• 6:16
  biggest
• 6:16
  challenges
• 6:17
  was
• 6:17
  just
• 6:18
  the
• 6:19
  uncertainty.
• 6:21
  And
• 6:21
  I
• 6:21
  know
• 6:21
  everyone
• 6:22
  said
• 6:22
  that
• 6:22
  word
• 6:23
  ad
• 6:23
  nauseam
• 6:24
  and
• 6:24
  I
• 6:24
  think
• 6:24
  it
• 6:24
  was
• 6:25
  one
• 6:25
  thing
• 6:25
  we
• 6:25
  could
• 6:25
  all
• 6:25
  agree
• 6:26
  on.
• 6:26
  Yes.
• 6:26
  If
• 6:27
  you
• 6:27
  can't
• 6:27
  plan,
• 6:28
  all
• 6:28
  you
• 6:28
  can
• 6:28
  do
• 6:28
  is
• 6:28
  worry.
• 6:30
  And
• 6:30
  when
• 6:30
  things
• 6:31
  change
• 6:31
  and
• 6:31
  people
• 6:31
  are.
• 6:31
  Worried
• 6:32
  a
• 6:32
  day
• 6:32
  and
• 6:33
  everybody.
• 6:33
  You
• 6:33
  never
• 6:33
  knew
• 6:33
  what
• 6:34
  was
• 6:34
  going
• 6:34
  to.
• 6:34
  Be
• 6:34
  in
• 6:34
  the
• 6:34
  news
• 6:35
  when
• 6:35
  you
• 6:35
  came.
• 6:36
  Most
• 6:36
  of
• 6:37
  us
• 6:37
  have
• 6:37
  kind
• 6:37
  of,
• 6:37
  you
• 6:38
  know,
• 6:38
  we're
• 6:38
  not
• 6:38
  speedboats
• 6:39
  all
• 6:39
  the
• 6:39
  time.
• 6:40
  You
• 6:40
  know,
• 6:40
  in
• 6:40
  Logistics
• 6:41
  and
• 6:41
  warehousing.
• 6:42
  We
• 6:42
  need
• 6:42
  time
• 6:42
  to
• 6:43
  make
• 6:43
  changes.
• 6:43
  It's,
• 6:44
  it's,
• 6:45
  you
• 6:45
  know,
• 6:46
  it's
• 6:46
  a
• 6:46
  yacht
• 6:46
  that
• 6:46
  we're,
• 6:47
  we're
• 6:47
  trying
• 6:47
  to
• 6:47
  turn
• 6:47
  around
• 6:48
  or
• 6:48
  a
• 6:48
  cruise
• 6:48
  ship,
• 6:48
  not
• 6:49
  a
• 6:49
  speedboat.
• 6:49
  That's
• 6:49
  true.
• 6:50
  So
• 6:50
  we
• 6:50
  needed
• 6:51
  that
• 6:51
  time.
• 6:51
  And
• 6:51
  I
• 6:51
  really
• 6:52
  felt
• 6:52
  for
• 6:52
  many
• 6:52
  of
• 6:52
  our
• 6:53
  brands
• 6:53
  because
• 6:53
  they're
• 6:53
  getting
• 6:54
  hit
• 6:54
  from
• 6:54
  each
• 6:54
  way
• 6:55
  and
• 6:56
  I
• 6:56
  truly
• 6:57
  feel
• 6:57
  that
• 6:57
  we
• 6:58
  need
• 6:58
  to
• 6:58
  empower
• 6:58
  our
• 6:58
  brands
• 6:59
  because
• 6:59
  if
• 6:59
  we
• 7:00
  don't
• 7:00
  have
• 7:00
  packages
• 7:00
  to
• 7:00
  ship,
• 7:02
  doesn't
• 7:02
  matter
• 7:02
  how
• 7:03
  good
• 7:03
  our
• 7:03
  software
• 7:03
  is
• 7:04
  not
• 7:05
  there.
• 7:06
  We
• 7:06
  need
• 7:06
  packages.
• 7:07
  We'll
• 7:07
  just
• 7:07
  be
• 7:07
  podcasters
• 7:08
  then.
• 7:08
  Yeah,
• 7:08
  you
• 7:09
  guys
• 7:09
  are
• 7:09
  great.
• 7:09
  Oh,
• 7:10
  appreciate
• 7:11
  that.
• 7:12
  Okay,
• 7:12
  very
• 7:13
  good.
• 7:13
  Sorry,
• 7:13
  Jason.
• 7:13
  So
• 7:14
  I
• 7:14
  guess
• 7:15
  that's
• 7:15
  kind
• 7:15
  of
• 7:15
  a
• 7:16
  look
• 7:16
  back,
• 7:16
  right?
• 7:17
  So
• 7:17
  looking
• 7:18
  2025
• 7:19
  was
• 7:19
  tough
• 7:19
  for
• 7:19
  a
• 7:19
  lot
• 7:19
  of
• 7:20
  reasons.
• 7:20
  But
• 7:21
  what
• 7:21
  are
• 7:21
  we
• 7:21
  most
• 7:21
  excited
• 7:22
  for?
• 7:22
  Looking
• 7:22
  forward.
• 7:23
  So
• 7:24
  what's
• 7:24
  coming
• 7:24
  up?
• 7:25
  So
• 7:25
  I
• 7:25
  love
• 7:26
  this
• 7:26
  question,
• 7:26
  Jason,
• 7:26
  because
• 7:27
  I'm
• 7:27
  an
• 7:27
  optimist.
• 7:27
  There
• 7:27
  you
• 7:27
  go.
• 7:28
  I
• 7:28
  am
• 7:28
  like,
• 7:29
  I
• 7:29
  am
• 7:29
  like
• 7:29
  what's.
• 7:30
  I
• 7:30
  am
• 7:30
  like,
• 7:30
  I'm
• 7:31
  a
• 7:31
  quarterback
• 7:31
  that
• 7:31
  I
• 7:32
  can
• 7:32
  throw
• 7:32
  an
• 7:32
  interception
• 7:32
  and
• 7:33
  I
• 7:33
  forget
• 7:33
  about
• 7:33
  it
• 7:33
  two
• 7:34
  seconds
• 7:34
  later.
• 7:34
  You
• 7:34
  got
• 7:34
  to
• 7:34
  have
• 7:34
  a
• 7:35
  short
• 7:35
  term
• 7:35
  memory
• 7:35
  in
• 7:35
  some
• 7:36
  of
• 7:36
  this
• 7:36
  stuff.
• 7:37
  So
• 7:37
  I
• 7:37
  mentioned
• 7:37
  AI
• 7:38
  picking.
• 7:38
  This
• 7:39
  is
• 7:39
  great.
• 7:39
  But
• 7:39
  it's
• 7:39
  a
• 7:39
  larger
• 7:40
  initiative
• 7:40
  again
• 7:40
  for
• 7:41
  the
• 7:41
  SMB
• 7:41
  bin
• 7:41
  market
• 7:42
  to
• 7:42
  give
• 7:42
  them
• 7:43
  tools
• 7:44
  that
• 7:44
  are
• 7:44
  inexpensive
• 7:45
  so
• 7:45
  they
• 7:46
  can
• 7:46
  start
• 7:46
  to
• 7:46
  bring
• 7:46
  the
• 7:46
  cost
• 7:46
  down
• 7:47
  because
• 7:47
  there's
• 7:47
  costs
• 7:48
  going
• 7:48
  up
• 7:48
  everywhere
• 7:49
  else
• 7:49
  with
• 7:49
  inflation
• 7:49
  and
• 7:50
  things
• 7:50
  of
• 7:50
  that
• 7:50
  nature.
• 7:51
  So
• 7:51
  between
• 7:51
  AI
• 7:52
  picking
• 7:52
  and
• 7:52
  then
• 7:52
  attainable
• 7:53
  automation,
• 7:54
  we're
• 7:54
  seeing
• 7:54
  some
• 7:55
  very
• 7:55
  large
• 7:55
  robotics
• 7:56
  companies
• 7:56
  here
• 7:56
  which
• 7:57
  are
• 7:57
  fantastic
• 7:57
  for
• 7:58
  certain
• 7:58
  use
• 7:58
  cases.
• 7:59
  That
• 7:59
  being
• 8:00
  said,
• 8:01
  we
• 8:01
  have
• 8:01
  60
• 8:01
  brands
• 8:02
  in
• 8:02
  a
• 8:02
  warehouse,
• 8:03
  you
• 8:03
  know,
• 8:03
  tens
• 8:04
  of
• 8:04
  thousands
• 8:04
  of
• 8:04
  SKUs
• 8:04
  that
• 8:05
  all
• 8:05
  look
• 8:05
  different.
• 8:06
  That's
• 8:06
  not
• 8:06
  always
• 8:06
  good
• 8:06
  for
• 8:07
  a
• 8:07
  3
• 8:07
  to
• 8:07
  5
• 8:08
  million
• 8:08
  dollars
• 8:08
  install
• 8:09
  with
• 8:09
  a
• 8:09
  long
• 8:10
  multi
• 8:10
  year
• 8:10
  contract.
• 8:11
  So
• 8:11
  attainable
• 8:12
  automation
• 8:12
  does
• 8:12
  a
• 8:12
  few
• 8:12
  things.
• 8:13
  We're
• 8:13
  able
• 8:14
  to
• 8:14
  do
• 8:15
  things
• 8:15
  like
• 8:16
  direct
• 8:16
  pack
• 8:17
  with
• 8:17
  lights
• 8:18
  where
• 8:18
  we
• 8:18
  take
• 8:19
  800
• 8:19
  SKUs,
• 8:20
  put
• 8:20
  them
• 8:20
  in
• 8:20
  a
• 8:20
  module,
• 8:21
  have
• 8:21
  lights
• 8:22
  for
• 8:22
  the
• 8:22
  same
• 8:22
  person
• 8:22
  who's
• 8:23
  picking
• 8:23
  those
• 8:23
  items
• 8:23
  from
• 8:24
  the
• 8:24
  lights
• 8:24
  is
• 8:24
  packing
• 8:25
  them.
• 8:25
  30
• 8:26
  to
• 8:26
  5,
• 8:26
  35%
• 8:27
  efficiency.
• 8:28
  It
• 8:28
  costs
• 8:28
  about
• 8:28
  $2,000
• 8:29
  to
• 8:30
  set
• 8:30
  one
• 8:30
  of
• 8:30
  those
• 8:30
  up.
• 8:30
  I
• 8:31
  mean
• 8:31
  these
• 8:31
  are
• 8:31
  very.
• 8:32
  Yeah,
• 8:32
  it's
• 8:32
  Amazon
• 8:33
  lights
• 8:33
  that
• 8:33
  we've
• 8:34
  like.
• 8:35
  We
• 8:35
  are
• 8:35
  tinkers.
• 8:36
  Are
• 8:36
  you
• 8:36
  like
• 8:36
  just
• 8:36
  letting
• 8:37
  out
• 8:37
  trade
• 8:37
  secrets
• 8:37
  right
• 8:38
  now?
• 8:38
  Is
• 8:38
  this.
• 8:38
  We've
• 8:39
  packaged
• 8:39
  them
• 8:39
  too.
• 8:39
  They're
• 8:39
  not
• 8:40
  trade
• 8:40
  secrets.
• 8:41
  No,
• 8:41
  we
• 8:41
  sell
• 8:41
  them
• 8:42
  for
• 8:42
  the
• 8:42
  right,
• 8:42
  the
• 8:43
  right
• 8:43
  price.
• 8:44
  Sure.
• 8:44
  Because
• 8:44
  we
• 8:45
  want
• 8:45
  the
• 8:45
  SMB
• 8:46
  and
• 8:46
  mid
• 8:46
  market
• 8:46
  3
• 8:46
  PL
• 8:47
  and
• 8:47
  even
• 8:47
  the
• 8:47
  brands
• 8:48
  that
• 8:48
  need
• 8:48
  these
• 8:49
  types
• 8:49
  of
• 8:50
  automations,
• 8:50
  they
• 8:51
  should
• 8:51
  have
• 8:51
  access
• 8:51
  to
• 8:51
  them.
• 8:52
  Yeah.
• 8:53
  It
• 8:53
  helps
• 8:53
  them
• 8:53
  automate
• 8:54
  without
• 8:54
  the
• 8:55
  large
• 8:55
  Investment
• 8:56
  expenses
• 8:56
  of
• 8:56
  doing,
• 8:57
  you
• 8:57
  know,
• 8:57
  major
• 8:57
  warehouse
• 8:58
  renovations,
• 8:59
  installation
• 8:59
  or
• 9:00
  something
• 9:00
  like
• 9:00
  that.
• 9:00
  We
• 9:01
  want
• 9:01
  to
• 9:01
  de
• 9:01
  risk
• 9:01
  their
• 9:02
  chance
• 9:02
  for
• 9:02
  growth.
• 9:02
  Sure.
• 9:03
  And
• 9:03
  I
• 9:03
  think
• 9:04
  that's
• 9:04
  the
• 9:04
  thing.
• 9:04
  We
• 9:04
  want
• 9:04
  to
• 9:04
  make
• 9:05
  it
• 9:05
  an
• 9:05
  easy
• 9:05
  decision
• 9:06
  for
• 9:06
  these
• 9:06
  brands
• 9:06
  and
• 9:06
  these
• 9:07
  operators
• 9:07
  at
• 9:07
  3pls
• 9:08
  to
• 9:08
  say
• 9:08
  yes,
• 9:09
  I'll
• 9:09
  do
• 9:09
  some
• 9:09
  lights
• 9:10
  with
• 9:10
  carts.
• 9:10
  I'll
• 9:11
  do
• 9:11
  direct
• 9:11
  pack.
• 9:11
  I'll
• 9:12
  use
• 9:12
  AI
• 9:12
  picking.
• 9:13
  It
• 9:14
  trims
• 9:14
  the
• 9:14
  margins
• 9:15
  on
• 9:15
  the
• 9:15
  amount
• 9:15
  of
• 9:15
  time
• 9:16
  it
• 9:16
  takes.
• 9:16
  Dwell
• 9:17
  is
• 9:18
  pretty
• 9:18
  quick
• 9:18
  based
• 9:18
  on
• 9:18
  that
• 9:19
  price.
• 9:19
  Oh,
• 9:20
  super
• 9:20
  quick.
• 9:20
  I
• 9:20
  mean
• 9:21
  it's,
• 9:22
  it's.
• 9:22
  To
• 9:22
  me
• 9:23
  it's
• 9:23
  a
• 9:23
  no
• 9:23
  brainer.
• 9:23
  When
• 9:24
  Aaron
• 9:24
  brought
• 9:24
  it
• 9:24
  to
• 9:25
  me
• 9:25
  and
• 9:25
  we
• 9:25
  did
• 9:25
  some
• 9:25
  testing
• 9:26
  two
• 9:26
  peak
• 9:26
  seasons
• 9:26
  ago
• 9:27
  with
• 9:27
  a
• 9:27
  large
• 9:27
  customer.
• 9:28
  Okay.
• 9:28
  I
• 9:28
  was
• 9:28
  like,
• 9:29
  put
• 9:29
  it
• 9:29
  everywhere.
• 9:30
  I
• 9:31
  was
• 9:31
  like
• 9:31
  we
• 9:31
  need
• 9:31
  more
• 9:31
  of
• 9:32
  this
• 9:32
  because
• 9:33
  our
• 9:33
  throughput
• 9:33
  was
• 9:33
  just
• 9:34
  insane
• 9:34
  thing.
• 9:34
  I,
• 9:34
  I
• 9:35
  couldn't
• 9:35
  even
• 9:35
  imagine.
• 9:36
  So.
• 9:36
  All
• 9:36
  right.
• 9:38
  I'd
• 9:38
  be
• 9:38
  doing
• 9:38
  everybody
• 9:39
  a
• 9:39
  disservice
• 9:39
  if
• 9:39
  we
• 9:40
  didn't
• 9:40
  talk
• 9:40
  a
• 9:40
  little
• 9:40
  bit
• 9:40
  more
• 9:40
  about
• 9:41
  just
• 9:41
  Ship
• 9:41
  Hero
• 9:41
  though.
• 9:42
  So,
• 9:42
  so,
• 9:42
  so
• 9:43
  what
• 9:43
  I
• 9:44
  want
• 9:44
  to
• 9:44
  ask
• 9:44
  then
• 9:44
  is,
• 9:45
  you
• 9:45
  know,
• 9:45
  what
• 9:45
  separates
• 9:46
  Ship
• 9:46
  Bureau
• 9:46
  from
• 9:47
  where
• 9:47
  it
• 9:48
  manifest?
• 9:48
  There's,
• 9:48
  there's
• 9:49
  obviously
• 9:49
  tons
• 9:49
  of
• 9:49
  options
• 9:50
  and
• 9:50
  such,
• 9:50
  you
• 9:50
  know,
• 9:51
  and,
• 9:51
  and
• 9:51
  so
• 9:52
  what
• 9:53
  separates
• 9:53
  ShipHero
• 9:53
  from
• 9:54
  other
• 9:54
  industry
• 9:54
  options?
• 9:55
  And
• 9:55
  what's
• 9:55
  a
• 9:55
  good
• 9:56
  ICP
• 9:56
  for
• 9:56
  ShipHero
• 9:57
  or
• 9:57
  I
• 9:58
  guess
• 9:58
  talk
• 9:58
  about
• 9:58
  LVK
• 9:59
  too
• 9:59
  if
• 9:59
  you
• 9:59
  want
• 9:59
  to
• 9:59
  separate
• 10:00
  them.
• 10:00
  But
• 10:00
  if
• 10:00
  we
• 10:01
  just
• 10:01
  go
• 10:01
  over
• 10:01
  that,.
• 10:01
  Then
• 10:02
  I
• 10:02
  think
• 10:02
  when
• 10:02
  we
• 10:03
  talk
• 10:03
  about
• 10:03
  ship
• 10:03
  hero
• 10:04
  again,
• 10:04
  SMB
• 10:05
  mid
• 10:05
  market,
• 10:05
  3
• 10:05
  PL
• 10:06
  and
• 10:07
  brands.
• 10:07
  Anyone
• 10:07
  doing
• 10:08
  over
• 10:08
  10,000
• 10:09
  orders
• 10:09
  a
• 10:09
  month
• 10:09
  that
• 10:10
  just
• 10:10
  doesn't
• 10:10
  need
• 10:11
  a
• 10:11
  label
• 10:11
  creator
• 10:12
  like
• 10:12
  you
• 10:12
  need
• 10:12
  guided
• 10:13
  put
• 10:13
  away,
• 10:13
  you
• 10:14
  need
• 10:14
  locations,
• 10:15
  you
• 10:15
  need
• 10:15
  Rate
• 10:16
  shop,
• 10:16
  you
• 10:16
  need
• 10:16
  Rate
• 10:17
  shop
• 10:17
  plus
• 10:18
  all
• 10:18
  of
• 10:18
  those
• 10:18
  types
• 10:19
  of
• 10:19
  things,
• 10:19
  it's
• 10:19
  very
• 10:20
  accessible
• 10:20
  at
• 10:20
  a
• 10:21
  good
• 10:21
  price
• 10:21
  point.
• 10:21
  Yep.
• 10:22
  And
• 10:22
  you
• 10:22
  get
• 10:23
  a
• 10:23
  lot
• 10:23
  of
• 10:23
  bang
• 10:23
  for
• 10:23
  your
• 10:23
  buck.
• 10:24
  So
• 10:24
  that's
• 10:24
  kind
• 10:24
  of
• 10:24
  the
• 10:25
  ICP
• 10:25
  once
• 10:25
  you
• 10:25
  get
• 10:26
  over
• 10:26
  that,
• 10:26
  10,000
• 10:26
  orders
• 10:27
  a
• 10:27
  month
• 10:27
  and
• 10:27
  you
• 10:27
  just,
• 10:28
  you
• 10:28
  need
• 10:28
  something
• 10:28
  more
• 10:28
  than
• 10:29
  just
• 10:29
  length
• 10:30
  and
• 10:30
  you
• 10:30
  know,
• 10:31
  over
• 10:31
  10,000
• 10:31
  square
• 10:32
  feet,
• 10:32
  we
• 10:32
  can
• 10:32
  get
• 10:32
  you
• 10:32
  up
• 10:32
  and
• 10:33
  going
• 10:33
  pretty
• 10:33
  quick.
• 10:34
  And
• 10:34
  if
• 10:34
  you
• 10:34
  want
• 10:34
  to
• 10:35
  get,
• 10:35
  you
• 10:35
  know,
• 10:35
  go,
• 10:36
  you
• 10:36
  have
• 10:36
  two
• 10:36
  or
• 10:36
  three
• 10:37
  warehouses,
• 10:37
  we
• 10:37
  can
• 10:37
  do
• 10:37
  that
• 10:38
  too.
• 10:38
  We
• 10:38
  can
• 10:38
  go
• 10:38
  up
• 10:38
  the
• 10:39
  enterprise
• 10:39
  chain
• 10:39
  if
• 10:39
  we
• 10:39
  need
• 10:40
  to.
• 10:40
  But
• 10:40
  really
• 10:41
  that
• 10:41
  SMB
• 10:41
  mid
• 10:42
  market
• 10:42
  is
• 10:42
  where
• 10:42
  we
• 10:43
  provide
• 10:43
  the
• 10:43
  most
• 10:44
  value
• 10:44
  at
• 10:44
  this
• 10:45
  time
• 10:45
  for
• 10:45
  those
• 10:45
  folks.
• 10:46
  And
• 10:46
  does
• 10:46
  that
• 10:46
  carry
• 10:46
  over
• 10:47
  to
• 10:47
  LVK
• 10:47
  too?
• 10:48
  LVK,
• 10:49
  yes.
• 10:49
  Anyone
• 10:50
  doing
• 10:50
  over
• 10:50
  50
• 10:51
  million
• 10:51
  in
• 10:51
  GMB
• 10:52
  on
• 10:52
  the
• 10:52
  brand
• 10:52
  side
• 10:53
  is
• 10:53
  a
• 10:54
  great
• 10:54
  option.
• 10:54
  You
• 10:55
  know,
• 10:55
  apparel,
• 10:55
  shoes,
• 10:56
  anything
• 10:56
  that's
• 10:57
  a
• 10:57
  little
• 10:57
  bit
• 10:57
  more
• 10:57
  difficult.
• 10:58
  We
• 10:58
  like
• 10:58
  to
• 10:59
  specialize
• 10:59
  in
• 10:59
  that
• 10:59
  we
• 10:59
  only
• 11:00
  take
• 11:00
  on
• 11:00
  five
• 11:00
  to
• 11:00
  seven
• 11:00
  new
• 11:01
  customers
• 11:01
  a
• 11:01
  year.
• 11:02
  So
• 11:02
  we're
• 11:02
  Very
• 11:02
  selective.
• 11:04
  Yeah,
• 11:04
  we'd
• 11:04
  rather
• 11:04
  go
• 11:05
  very
• 11:05
  deep
• 11:05
  with
• 11:05
  our
• 11:06
  customers.
• 11:06
  Okay.
• 11:07
  Yeah.
• 11:07
  All
• 11:07
  right,
• 11:07
  very
• 11:07
  good.
• 11:08
  Well,
• 11:08
  I'm
• 11:09
  going
• 11:09
  to
• 11:09
  start
• 11:09
  off
• 11:09
  here
• 11:10
  just
• 11:10
  kind
• 11:10
  of
• 11:10
  recapping
• 11:10
  things.
• 11:11
  Is
• 11:11
  there
• 11:11
  anything
• 11:11
  you
• 11:11
  wanted
• 11:11
  to
• 11:12
  add,
• 11:12
  Jason?
• 11:12
  Well,
• 11:12
  I
• 11:12
  would
• 11:12
  think
• 11:13
  that,
• 11:13
  that
• 11:13
  inventory
• 11:14
  management
• 11:14
  is
• 11:14
  such
• 11:14
  a
• 11:15
  big
• 11:15
  part
• 11:15
  probably
• 11:16
  what
• 11:16
  your,
• 11:16
  your
• 11:16
  value
• 11:17
  add
• 11:17
  is
• 11:17
  for
• 11:17
  your
• 11:18
  customers.
• 11:19
  What
• 11:19
  is
• 11:19
  like
• 11:20
  what
• 11:20
  makes
• 11:20
  ShipHero
• 11:21
  special
• 11:21
  for
• 11:22
  inventory
• 11:22
  management?
• 11:23
  What
• 11:23
  are
• 11:23
  some
• 11:23
  of
• 11:23
  the
• 11:23
  problems
• 11:23
  you're
• 11:24
  solving?
• 11:24
  So
• 11:25
  with
• 11:25
  ShipHero,
• 11:25
  it's
• 11:26
  a
• 11:26
  great
• 11:26
  question
• 11:26
  because
• 11:26
  one
• 11:26
  thing
• 11:27
  at
• 11:27
  ShipHero
• 11:27
  is
• 11:28
  that
• 11:28
  some
• 11:28
  people
• 11:28
  don't
• 11:28
  know.
• 11:28
  It's,
• 11:29
  it's
• 11:29
  a
• 11:29
  WMS
• 11:29
  IMS
• 11:30
  oms.
• 11:31
  We
• 11:31
  can
• 11:31
  route
• 11:31
  orders,
• 11:32
  we
• 11:32
  can
• 11:32
  do
• 11:32
  cycle
• 11:33
  counts,
• 11:33
  we
• 11:33
  do
• 11:33
  the
• 11:34
  guided
• 11:34
  put
• 11:34
  away.
• 11:35
  We
• 11:35
  have
• 11:35
  created
• 11:35
  different
• 11:36
  things
• 11:36
  within
• 11:36
  the
• 11:36
  inventory
• 11:38
  that
• 11:38
  are
• 11:38
  processes,
• 11:39
  not
• 11:39
  just
• 11:40
  the
• 11:40
  tech.
• 11:40
  For
• 11:40
  example,
• 11:41
  we
• 11:41
  have
• 11:41
  something
• 11:41
  called
• 11:41
  hospital.
• 11:42
  If
• 11:42
  someone
• 11:43
  goes
• 11:43
  to
• 11:43
  a
• 11:43
  location
• 11:44
  and
• 11:44
  there's
• 11:44
  a
• 11:44
  product
• 11:44
  not
• 11:45
  there,
• 11:45
  instead
• 11:45
  of
• 11:46
  them
• 11:46
  trying
• 11:46
  to
• 11:46
  go
• 11:46
  to
• 11:46
  overstock,
• 11:47
  they
• 11:47
  just
• 11:47
  hit
• 11:48
  a
• 11:48
  button
• 11:48
  that
• 11:48
  says
• 11:48
  hospital.
• 11:49
  The
• 11:50
  wham.
• 11:50
  A
• 11:50
  warehouse
• 11:51
  account
• 11:51
  manager
• 11:51
  will
• 11:51
  take
• 11:51
  care
• 11:52
  of
• 11:52
  it
• 11:52
  or
• 11:52
  someone
• 11:52
  from
• 11:52
  inventory
• 11:53
  and
• 11:53
  they
• 11:53
  can
• 11:53
  keep
• 11:54
  going.
• 11:54
  I
• 11:55
  think
• 11:55
  we
• 11:55
  know
• 11:56
  it's
• 11:57
  a
• 11:57
  small
• 11:57
  thing,
• 11:57
  very
• 11:58
  intuitive
• 11:58
  and
• 11:59
  it's
• 11:59
  intuitive
• 11:59
  and
• 12:00
  it
• 12:00
  doesn't
• 12:00
  get
• 12:00
  the
• 12:00
  picker
• 12:01
  out
• 12:01
  of
• 12:01
  their
• 12:01
  flow
• 12:02
  because
• 12:03
  it
• 12:04
  pushes
• 12:04
  the
• 12:04
  exceptions
• 12:05
  to
• 12:05
  the
• 12:05
  folks
• 12:05
  who
• 12:05
  just
• 12:05
  work
• 12:06
  on
• 12:06
  exceptions
• 12:06
  all
• 12:06
  day
• 12:07
  and
• 12:07
  doesn't
• 12:07
  stop
• 12:07
  the
• 12:08
  process.
• 12:09
  Yeah,
• 12:09
  it's
• 12:09
  fantastic.
• 12:10
  It's
• 12:10
  like
• 12:11
  non
• 12:12
  mechanical
• 12:12
  automation.
• 12:13
  That's
• 12:13
  great.
• 12:13
  That's
• 12:14
  what
• 12:14
  I
• 12:14
  said.
• 12:14
  So
• 12:15
  when
• 12:15
  I
• 12:15
  look
• 12:15
  back
• 12:16
  and
• 12:16
  I
• 12:16
  think
• 12:16
  I
• 12:17
  used
• 12:17
  the
• 12:17
  years
• 12:18
  2018
• 12:18
  to
• 12:18
  2022,
• 12:20
  I
• 12:20
  had
• 12:21
  multiple
• 12:21
  customers
• 12:22
  or
• 12:22
  brands,
• 12:23
  shippers,
• 12:23
  whatever
• 12:23
  you
• 12:23
  want
• 12:23
  to
• 12:24
  call
• 12:24
  them,
• 12:24
  that
• 12:24
  transition
• 12:25
  away
• 12:25
  from
• 12:25
  other
• 12:26
  platforms
• 12:26
  or
• 12:27
  other
• 12:27
  multi
• 12:27
  carrier
• 12:28
  platforms
• 12:28
  to
• 12:29
  ship
• 12:29
  hero
• 12:29
  because
• 12:30
  they
• 12:30
  needed
• 12:30
  the
• 12:31
  inventory
• 12:31
  management
• 12:32
  component
• 12:33
  that
• 12:33
  ShipHero
• 12:33
  had
• 12:34
  as
• 12:34
  opposed
• 12:34
  to
• 12:34
  just
• 12:34
  a
• 12:34
  label
• 12:35
  generator
• 12:35
  or
• 12:35
  whatever
• 12:36
  it
• 12:36
  might
• 12:36
  be.
• 12:37
  Okay,
• 12:38
  so
• 12:38
  Maggie,
• 12:38
  thank
• 12:39
  you
• 12:39
  so
• 12:39
  much
• 12:39
  for
• 12:39
  joining
• 12:39
  us
• 12:40
  today.
• 12:40
  Is
• 12:40
  there
• 12:40
  anything
• 12:40
  that
• 12:41
  maybe
• 12:41
  we
• 12:41
  missed
• 12:41
  or
• 12:41
  that
• 12:42
  you
• 12:42
  want
• 12:42
  to
• 12:42
  add
• 12:42
  in
• 12:42
  before
• 12:43
  we
• 12:43
  kind
• 12:43
  of
• 12:43
  cap
• 12:43
  it
• 12:43
  off?
• 12:44
  I
• 12:44
  just
• 12:44
  hope
• 12:45
  everyone
• 12:45
  has
• 12:45
  a
• 12:45
  great
• 12:45
  2026.
• 12:46
  Stay
• 12:47
  positive.
• 12:48
  If
• 12:48
  anyone
• 12:48
  has
• 12:48
  any
• 12:49
  questions,
• 12:49
  we
• 12:49
  know
• 12:50
  things
• 12:50
  are
• 12:50
  uncertain
• 12:51
  at
• 12:51
  any
• 12:51
  given
• 12:51
  moment
• 12:51
  but
• 12:52
  we're
• 12:52
  here
• 12:52
  to
• 12:52
  help
• 12:52
  at
• 12:52
  ShipHero.
• 12:54
  Thank
• 12:54
  you
• 12:54
  so
• 12:54
  much.
• 12:54
  Thanks
• 12:55
  everybody
• 12:55
  for
• 12:55
  joining
• 12:56
  and
• 12:57
  we'll
• 12:57
  see
• 12:57
  you
• 12:57
  again
• 12:57
  soon.
• 12:58
  Share,
• 12:58
  subscribe
• 12:59
  and
• 12:59
  download
• 13:00
  our
• 13:00
  podcast
• 13:01
  to
• 13:01
  learn
• 13:01
  more
• 13:02
  about
• 13:02
  today's
• 13:02
  topic
• 13:03
  or
• 13:03
  for
• 13:03
  a
• 13:03
  free
• 13:04
  consultation,
• 13:05
  email
• 13:05
  us
• 13:06
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• 13:10
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• 13:10
  back
• 13:10
  for
• 13:10
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• 13:11
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• 13:11
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• 13:12
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• 13:12
  E
• 13:12
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• 13:13
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• 13:13
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• 13:13
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• 13:14
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• 13:14
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• 13:15
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