Latest / The Daily Writer / The Power of Systems to Grow Your Writing Business | Mike Abramowitz

Transcript

The Power of Systems to Grow Your Writing Business | Mike Abramowitz · The Daily Writer

0:08
SPEAKER_00: Hey friends, welcome back to the Profitable Writer Podcast.
0:11
SPEAKER_00: If you're new here, my name is Kent Sanders.
0:13
SPEAKER_00: I'm an author and ghostwriter, and this is the show that helps you grow your impact and income as a writer.
0:20
SPEAKER_00: You can have all the talent in the world as a writer, but if you don't have good systems to operate and grow your business, it's going to be tough to be successful over the long haul.
0:29
SPEAKER_00: That's why I'm excited to bring you this conversation with Mike Abramowitz.
0:33
SPEAKER_00: He's a speaker, author, and transformational coach who helps turn your greatest insecurities into your superpowers.
0:42
SPEAKER_00: Mike has 20 years of direct sales experience training over 5,000 sales reps for$17 million sold.
0:49
SPEAKER_00: He has nine books in the self-help space, including his book called Grab Tomorrow, Your Best Your Ever, and he founded PB and J for Tampa Bay, which has provided over 80,000 meals to the homeless.
1:02
SPEAKER_00: Mike has also scaled his several six-figure businesses and nonprofits to be run without him so he can experience time freedom that he desires.
1:11
SPEAKER_00: Mike is a busy father and husband who helps other entrepreneurs implement systems in their businesses by leveraging automation and delegation to help business operators become business owners and truly experience the financial and time freedom that drew them to entrepreneurship in the first place.
1:30
SPEAKER_00: Mike's also the co-host of the Better Than Rich Podcast, and he leads a community called Automate, Delegate, Systematize.
1:38
SPEAKER_00: You can check out his site at Mikeabramowitz.com and there's a link in the show notes, of course.
1:43
SPEAKER_00: Now in this conversation, Mike helps us sort out issues that we all face as writers who are also business owners and entrepreneurs.
1:52
SPEAKER_00: Some of the things that we talk about include the benefit of using systems and automation and how to use them well for social media, podcasting, and other business elements.
2:01
SPEAKER_00: We talk about what kinds of things you should delegate and knowing what your time is worth.
2:06
SPEAKER_00: And then finally, we talk about some thoughts on using AI to stay competitive and also how to hire a virtual assistant.
2:14
SPEAKER_00: You can visit VA.betterthanRich.com and click Schedule a Free Consultation.
2:20
SPEAKER_00: And when you do that, you'll receive a free 25-page workbook.
2:23
SPEAKER_00: So make sure make sure and check that out.
2:25
SPEAKER_00: In addition to Mike's main site that I mentioned, which is Mikeabramowitz.com.
2:30
SPEAKER_00: There will be links to both of those, of course, in the show notes.
2:32
SPEAKER_00: Well, here's my conversation with the amazing and very smart Mike Abramowitz.
2:39
SPEAKER_00: Mike, welcome to the Profitable Writer Podcast.
2:42
SPEAKER_00: It's really good to have you on the show.
2:43
SPEAKER_00: Thanks for being here.
2:44
SPEAKER_00: I'm excited to be here, Ken.
2:45
SPEAKER_00: Thanks for having me.
2:46
SPEAKER_00: So we haven't actually talked before this conversation, so I'm really excited to dive into some things that uh that you've done in your background in terms of writing, some things you're currently doing now in terms of your VA agency.
2:59
SPEAKER_00: You've done a lot of really cool things that we can learn from as writers.
3:02
SPEAKER_00: So maybe let's start here.
3:04
SPEAKER_00: Give us some background uh on the books that you have written, on your experience as an author and how you've transitioned to what you're doing now.
3:11
SPEAKER_00: Maybe just kind of just share with us uh your story so we get a sense of where you've come from and the value that you can offer to authors and writers.
3:21
SPEAKER_01: Sure.
3:22
SPEAKER_01: I appreciate the opportunity share.
3:24
SPEAKER_01: Um I I would say I'll I'll I'll I'll do a Tarantino.
3:28
SPEAKER_01: I'll start with the end and then come back and leave you into the beginning.
3:31
SPEAKER_01: So um circa 2012, I walked across fire at a Tony Robbins conference.
3:37
SPEAKER_01: And uh that's where the birthplace of my books came from.
3:40
SPEAKER_01: Oh, the firewalk.
3:41
SPEAKER_01: The fire walk.
3:44
SPEAKER_01: I learned that my mess is my message.
3:46
SPEAKER_01: And um, the mess is my message.
3:48
SPEAKER_01: What does that mean?
3:49
SPEAKER_01: Well, if we go back now, uh, we're gonna Tarantino this.
3:53
SPEAKER_01: So if I go back to early 20s, late teens, um, mom was diagnosed with cancer when I was 16, but still left for college, went to USF in Tampa, and um started selling cut go kitchen ice uh when I was in college to pay my boy through school.
4:07
SPEAKER_01: And uh unfortunately, mom died when I was 20 um when I was uh in college.
4:13
SPEAKER_01: But instead of dropping out, uh we had the agreement to stay in school.
4:16
SPEAKER_01: And um, I was still selling cut go, paid my entire way through college selling cut go um with mom's life insurance money plus my own money.
4:24
SPEAKER_01: I invested in real estate.
4:25
SPEAKER_01: So I had three houses by the time I graduated college.
4:29
SPEAKER_01: And um, selling Cutko paired with my industrial engineering degree was a really good um situation there because naturally being an introvert, but learning how to sell and learning how to market learning business was super helpful for me.
4:43
SPEAKER_01: Uh, and when I graduated college, I stayed with Cutco into management.
4:47
SPEAKER_01: So I stayed in management, direct sales.
4:49
SPEAKER_01: But the challenge in my 20s, I called the valley of my 20s, the business was like a grind.
4:55
SPEAKER_01: So it was constantly working nonstop in the business.
4:58
SPEAKER_01: So that compromised like relationships and health in certain seasons.
5:02
SPEAKER_01: And then on top of that, the market collapse of 2008 took place where I lost my rental properties.
5:08
SPEAKER_01: I was negative$130,000 with a 400 credit score.
5:12
SPEAKER_01: So between death of loved ones, between loss of relationship, loss of money, my identity and my self-worth was tied to my net worth.
5:20
SPEAKER_01: That's when I went to that firework and I said, What worth, what can I really add value?
5:25
SPEAKER_01: And he said, My mess is my message.
5:27
SPEAKER_01: So that was the birthplace of my book, my first book called Grab Tomorrow, Your Best Your Ever.
5:32
SPEAKER_01: And um, that was also the birthplace of PBJ for Tampa Bay, where we provided meals to the less fortunate.
5:39
SPEAKER_01: So during like 2013 to 2015 or so, uh, that's where I started like speaking a lot.
5:45
SPEAKER_01: I spent 300 hours speaking just to the Pinellas County School District to kind of craft what that message is and contributing to the schools.
5:53
SPEAKER_01: And then I turned that message into the book, Your Best Your Ever, um, started doing the philanthropy work with PBJ.
6:00
SPEAKER_01: We provided um 350 meals, our first feeding frenzy.
6:04
SPEAKER_01: And then we did a feeding frenzy once a month, every single month, until we got to 100,000 meals.
6:09
SPEAKER_01: And then I recently offloaded it to a new operator, Tyler, who's running it, uh, which is really cool.
6:14
SPEAKER_01: Um, the Grab Tomorrow series ended up becoming like uh more than I anticipated, became like real stories, almost like a chicken soup for the soul.
6:23
SPEAKER_01: So that's where there's like nine books inside of the uh inside the series.
6:27
SPEAKER_01: And it was I started using as a curriculum.
6:30
SPEAKER_01: I was teaching it at the schools, so it was really fantastic.
6:33
SPEAKER_01: I was traveling, I was speaking, I was I was doing book signings.
6:36
SPEAKER_01: I felt like a celebrity, but I had no time.
6:38
SPEAKER_01: So it was like uh no time freedom.
6:40
SPEAKER_01: I was still running my cut go business, I was still I was doing these speaking engagements, I was doing the authorship for the books, um, but I had no time freedom.
6:50
SPEAKER_01: And when I my now wife, but when we started getting together and started dating, I'm like, she's gonna be the one, man.
6:58
SPEAKER_01: And I got to figure out this this business stuff because there's no way I could have a family and be a husband and be a father and be a present in my community and do all the things I want to do and have time freedom and location freedom and money freedom if I'm constantly doing everything.
7:12
SPEAKER_01: And that's kind of the transition into this chapter of life where I'm at now.
7:16
SPEAKER_01: So obviously, we could talk a little bit more about that, but that's that's a good uh overlay as far as who I am and why I do what I do with better than rich and providing virtual assistance services and education on helping busy, overwhelmed thought leaders get get a chance to buy back some of that time so they could reinvest that time into high value activities.
7:37
SPEAKER_00: I think it's fascinating how, and thank you for sharing that by the way.
7:41
SPEAKER_00: I think it's fascinating how you've been willing to pivot you know over the last decade or so just into things that you're doing and seeing things that were in need in your own life and then developing ways to help people around those things, particularly now in the area of VAs and systems and productivity and all and all kinds of related things.
8:00
SPEAKER_00: As you think about people that you know who who have been really, really focused on writing.
8:06
SPEAKER_00: Um and here's what I mean by that, and I'll take like a little 10-second side thing here, is that there are people who who have businesses, but then books and writing are a part of that, but then there are people I think who primarily view themselves as writers, and they also do some other things beside that.
8:23
SPEAKER_00: I would put myself in that category.
8:25
SPEAKER_00: Um I'm primarily a writer who does some other things as well.
8:29
SPEAKER_00: Um, as you have known people who are kind of like that, people who writing is really like their main thing.
8:36
SPEAKER_00: What are some of the struggles that that you've noticed that they have regarding productivity or systems thinking or really thinking like an entrepreneur?
8:46
SPEAKER_00: Does this seem to be harder for people who are kind of wired with a maybe like with a more artistic or creative spirit?
8:54
SPEAKER_01: For for sure.
8:55
SPEAKER_01: And and I relate fully because um me, uh like I said, engineering degree, problem solving, math nerd, like more much more in the creative space, different but similar.
9:07
SPEAKER_01: Um the the the reality is, Ken, I mean, the struggling artist uh is is not just a uh cliche.
9:14
SPEAKER_01: There's there's a fair amount of truth to that with those in the art field because they it they get so um enamored with the process of the creation that sometimes what I have found is they forget what their reasons behind the creation is.
9:33
SPEAKER_01: So it's if the reason for the creation is just to finish the task, well, once that task is done, what's the so what?
9:41
SPEAKER_01: If nobody gets to read it, or if no one gets to enjoy it, or if you're starving in the sense that you can't have the freedoms that you want to have as a human to be able to live whatever your purpose might be, um, or invest in the relationships that are meaningful to you, then what is what is the what is the the purpose that you re what is the reason you even have that gift of creativity in the first place?
10:09
SPEAKER_01: So um I would almost say it's almost selfish of a starving artist to keep their art to themselves.
10:17
SPEAKER_01: Uh, and we could say art being uh the arts of in what we're our context of being able to write.
10:23
SPEAKER_01: If someone's able to write, I tell any students in our community that want to write a book.
10:28
SPEAKER_01: Um, a lot of the individuals that we attract are are not necessarily um writers first.
10:34
SPEAKER_01: They typically are writing their books because they want to use it as a marketing tool.
10:39
SPEAKER_01: Totally.
10:39
SPEAKER_01: Um, more so than I'm I'm a creator and I just want to write and let somebody else take care of the business.
10:45
SPEAKER_01: We have a couple of them, but usually it's they have a story to tell and they want to add value to the marketplace.
10:51
SPEAKER_01: Um, what I would say to this person, if the if you're listening and you say, Mike, I am just terrible at business.
10:59
SPEAKER_01: I don't want to, I'm not here to make money off of my writing.
11:03
SPEAKER_01: I just want to write, I would invite that person to surround themselves around a team of individuals who can do the marketing and the selling and the converting and and the operations and all of that for them.
11:17
SPEAKER_01: So they could just stay in their lane as as the the the creator and the masterpiece, creating their masterpiece of art, uh, which is the writing.
11:27
SPEAKER_01: That's what I would suggest.
11:28
SPEAKER_01: And I could obviously go into the weeds of exactly how I would suggest doing that.
11:32
SPEAKER_01: Um, I don't need them to change who they are.
11:35
SPEAKER_01: If they are a writer, let them be a writer.
11:37
SPEAKER_01: But I would encourage them, highly, highly encourage them to make sure that they surround themselves around a team of business-minded individuals that can be their marketing and sales team.
11:48
SPEAKER_00: What does that look like on a practical level?
11:50
SPEAKER_00: Do you mean things like taking courses, reading more books, listening to podcasts, joining masterminds, um, hiring people?
11:57
SPEAKER_00: What does that look like in practice?
11:59
SPEAKER_00: Let's say, for example, kind of like the solo writer.
12:02
SPEAKER_00: They have maybe they're making a part-time or full-time income from their writing or from related activities.
12:08
SPEAKER_00: Um, what kinds of things could they do to surround themselves with more business-minded people?
12:14
SPEAKER_01: Yeah.
12:14
SPEAKER_01: I think all of the above.
12:16
SPEAKER_01: Well, let's just take this person as an example.
12:18
SPEAKER_01: They're working.
12:19
SPEAKER_01: Uh, I'm gonna make up an avatar.
12:21
SPEAKER_01: So let's say they're working um and they're making a thousand bucks a week at their job, and that's their that's their whatever it's a part-time job or it's a full-time job, whatever.
12:30
SPEAKER_01: We're just gonna use it as an arbitrary number.
12:32
SPEAKER_01: They're making four grand a month um with what whatever they're doing.
12:35
SPEAKER_01: And on the outside of whatever it is that they're doing, they're writing and they're creating these books.
12:41
SPEAKER_01: And these books, they want to get these books um sold, they want to get these books distributed, but this they're again like they're working and they just write the books.
12:50
SPEAKER_01: So, where a team would come into play, I would invite this person, number one, making sure they have uh a group of virtual assistants.
13:00
SPEAKER_01: The reason why is because I would want a team of virtual assistants doing all the administrative for me.
13:06
SPEAKER_01: So anything, because if this person's making four grand a month, I would probably take 25% of that, let's say, and pay that to a team.
13:15
SPEAKER_01: This team is going to handle all of my administrative.
13:18
SPEAKER_01: This team is gonna handle my marketing for me, and this team is gonna help me get in front of audiences for me to speak on podcasts or for me to um speak to captive audiences of people who would read my books.
13:31
SPEAKER_01: So maybe uh set up meetings for me to go speak at my local churches or my schools or something like that.
13:39
SPEAKER_01: I would have so that way all I'm doing is just showing up and doing a speaking engagement.
13:44
SPEAKER_01: I'm not like actually going out to research and prospect and le create leads and all that.
13:49
SPEAKER_01: I want to have a team doing that for me.
13:51
SPEAKER_01: So they're like essentially working as me and for me.
13:55
SPEAKER_01: It's just not do being done by me.
13:57
SPEAKER_01: So all the administrative, any invoicing, any sending out uh samples of my work or any of that stuff.
14:04
SPEAKER_01: Then once I do these speak engagements, like a podcast interview or speaking at a church or something, I would have my phone or a video camera, something capturing me speaking.
14:15
SPEAKER_01: I would have my team take those videos and shop them up into reels and shorts and repurpose all of that onto social media.
14:23
SPEAKER_01: So that way I have a YouTube channel that's starting, I have my social media that's popping.
14:28
SPEAKER_01: And then I would also have this team when somebody wants to book me for a message or wants to buy bulk orders of my book, I would need that team to create some sort of a landing page or a sales page to capture their information.
14:43
SPEAKER_01: I would also want to have a lead magnet.
14:45
SPEAKER_01: Maybe it's the first chapter of my book.
14:47
SPEAKER_01: So that way anyone who wants to follow me, they give me their contact info for the first chapter of the book.
14:53
SPEAKER_01: So I could build my email list, I could collect their information, and then I could have my team send emails on my behalf, marketing to them, saying, Hey, if you're local, come watch me speak.
15:04
SPEAKER_01: I'm speaking here in a virtual setting, right?
15:06
SPEAKER_01: So now I could do some marketing.
15:08
SPEAKER_01: Again, I could keep going, of course, but this is where that team and using an arbitrary fake avatar as an example is so important.
15:17
SPEAKER_01: Now, if I'm listening to this and you're like, Mike, what the hell did you just say?
15:22
SPEAKER_01: Like, I don't, I'm not familiar with a lot of this stuff.
15:24
SPEAKER_01: To your point, Kent, that's where those communities, those masterminds and coaches come into play to say, hey, like you don't need to know how to do the thing, but it's important for you to just understand how the thing operates and runs or how to set up the thing, and that's where that coaching and the mastermind and the groups can come into play.
15:43
SPEAKER_00: Yeah.
15:43
SPEAKER_00: Wow, that's a lot.
15:45
SPEAKER_00: Um we can go in any direction.
15:47
SPEAKER_00: This is really, really good stuff.
15:48
SPEAKER_00: Well, it reminds me that in fact, this is how you and I connected is I assume one of your virtual assistants reached out.
15:56
SPEAKER_00: And is it okay if I say her name, or would you rather leave that off?
15:58
SPEAKER_00: Or that's fine.
16:00
SPEAKER_00: I don't know.
16:00
SPEAKER_00: Okay, it was Genevieve.
16:02
SPEAKER_00: So she's one of your VAs, I assume.
16:04
SPEAKER_00: And uh she sent an email, what, probably a couple months ago or six weeks ago, um, kind of pitching you as a guest on my podcast, and I was like, you know, I think that sounds like a fantastic guest.
16:15
SPEAKER_00: And so that's actually how we connected.
16:16
SPEAKER_00: So just out of curiosity, if you can't walk us through like what would somebody like her do?
16:22
SPEAKER_00: Let's take this one little slice of pitching you as a guest to podcast.
16:26
SPEAKER_00: What would what would someone like her do, like if you hired a VA to even just do that thing?
16:33
SPEAKER_00: Is it kind of going through here's podcasts that might be a good fit based on topic or past guests, or like what are the what are kind of the parameters that you would have a VA use to let's say pitch you as a guest to podcast?
16:46
SPEAKER_00: Since that is how we connect.
16:48
SPEAKER_01: Yeah, for sure.
16:48
SPEAKER_01: And and it's exactly what you just said.
16:51
SPEAKER_01: It's act it's it's quite simple.
16:52
SPEAKER_01: Um, it's just a matter of getting it into a rhythm.
16:55
SPEAKER_01: So, number one, we need to figure out what type of audience you want to speak to, what type of person, what type of uh listener, who could you add value to, right?
17:06
SPEAKER_01: So it that's that's really gonna be important.
17:08
SPEAKER_01: And I would say what's probably more important than that is what is your message that you're gonna say.
17:15
SPEAKER_01: So that way we need to make sure that you have a we you have something to talk about.
17:19
SPEAKER_01: So that would be an asterisk that's already assumed that I have something to talk about.
17:24
SPEAKER_01: Then it's who wants to hear me talk about that thing?
17:28
SPEAKER_01: Cool, let's make a list.
17:30
SPEAKER_01: That's where you know Genevieve or someone else on my team make a list.
17:34
SPEAKER_01: Um, we do this for a lot of our clients, by the way.
17:37
SPEAKER_01: This is a service that we provide, but make a list of what types of avatars.
17:42
SPEAKER_01: I mean, there's tons, tons of podcast interviews, and then there's different technologies.
17:47
SPEAKER_01: I personally don't know exactly what those technologies are, but there's tons on the internet.
17:52
SPEAKER_01: Like you could search like people on podcasts, like there's tons of um uh again, these apps and these tools, these websites.
18:01
SPEAKER_01: My team knows all that.
18:02
SPEAKER_01: I don't even have to know all that.
18:04
SPEAKER_01: I just told them this is what I want and this is what they do for me.
18:07
SPEAKER_01: Um, and I will have a little asterisk.
18:09
SPEAKER_01: I joined uh Dustin Reichmann's podcast accelerator.
18:12
SPEAKER_01: Shout out to him and his team.
18:14
SPEAKER_01: Uh, it is a it is a very it was an investment for us and for my business partner and I, but it's been helpful just learning how to you do some of this.
18:23
SPEAKER_01: Um, again, promotion of a mastermind to learn some things.
18:27
SPEAKER_01: So um but from there, yeah, make the list and then send the message.
18:33
SPEAKER_01: Our process that she does is we want to make it feel very authentic and genuine.
18:38
SPEAKER_01: So she listens to the episode, writes a review of the episode, a rating of the episode, why she liked the episode, and then makes the introduction, says based on that episode, I think Mike could add value to your audience.
18:54
SPEAKER_01: Here's you know, Mike's information.
18:57
SPEAKER_01: And then my other VA sees that Genevieve is making these connections, and then someone else on my team sees that comes in my inbox and then responds as me, saying, Right, hey, thanks, Genevieve.
19:12
SPEAKER_01: Appreciate that.
19:13
SPEAKER_01: Yeah, I'd love to be a guest on the show.
19:14
SPEAKER_01: Here's a little bit more information about me.
19:16
SPEAKER_01: Now I typed all this stuff out, that's all my words, but somebody else is managing my inbox.
19:22
SPEAKER_01: So again, that's that administrative side.
19:25
SPEAKER_01: So that's why it's important to have a team, it's not just one VA.
19:28
SPEAKER_01: While Genevieve is doing her research and sending out her emails outbound, then I have someone else, Coral, on my inbox, handling all my inbox, handling my calendar, setting up, setting me up for these podcasts.
19:43
SPEAKER_01: So um it's it's a fairly new process for me, Kent, full transparency.
19:48
SPEAKER_01: I started this in September.
19:50
SPEAKER_01: Uh right now we're recording this in January, but it's been effective.
19:53
SPEAKER_01: Um, you know, I'm I'm my goal is to do a hundred of these uh speaking engagements, uh, captive audiences.
20:00
SPEAKER_01: And right now I think I'm at 35 or 36.
20:03
SPEAKER_01: Uh, so it's it's been uh it's been a lot of fun to learn and and you know, offer this and do a version of this for our students too, because it's hard to break through the noise.
20:13
SPEAKER_01: You know, if I'm a writer and I have a message to say, I do need to think strategically on how can I not be blend in with a just a bot or just AI.
20:22
SPEAKER_01: And that's why our team at Genevieve, as an example, she's using AI to be very efficient.
20:27
SPEAKER_01: So I highly recommend you if you don't use like a company like ours, but like you just go to Fiverr or Upwork and just find a virtual assistant, make sure that they're powered by AI so that way they could be very effective with their tone, their writing style.
20:42
SPEAKER_01: So we could take someone offshore, but have them sound like me using AI so that way it's set there's this very authentic, genuine touch, but it's so it's like AI-powered humans doing this a lot of this work.
20:57
SPEAKER_00: Now walk it, walk me through quickly how does that actually work?
21:00
SPEAKER_00: So are you using some sort of AI tool to train people?
21:04
SPEAKER_00: Like, are you inputting a lot of your stuff so it learns how you communicate, your voice, syntax, those kinds of things?
21:13
SPEAKER_01: Yep, that's exactly right.
21:14
SPEAKER_01: So, so my my VA team has I mean, I've I have my nine books, my blog, all my podcasts.
21:20
SPEAKER_01: So there's tons of tone of Mike Abramowitz out there.
21:25
SPEAKER_01: So you could take all that tone, all that writing style, put it into AI, and it gives this is this is how Mike Abramowitz writes, this is his writing style, this is his tone.
21:36
SPEAKER_01: So that's exactly what what what someone might do is they would just put their tone into AI.
21:42
SPEAKER_01: So now there's an AI version of Mike Abramowitz, uh, which is great.
21:46
SPEAKER_01: So there's an AI version of me, and then there's this human version of me.
21:49
SPEAKER_01: Some people find that scary.
21:51
SPEAKER_01: Me, I find that extremely helpful because I have a three year old and I've I have a newborn who's four weeks old.
21:57
SPEAKER_01: I have my wife, uh, you know, I I I have priorities in life.
22:02
SPEAKER_01: And as much as I would love to make social media my only priority of scrolling and my inbox being my priority.
22:08
SPEAKER_01: And you know, it's just I I could only be one place.
22:11
SPEAKER_01: So I'm here with you right now, Kent, while I have a team.
22:15
SPEAKER_01: They're chopping up and rec chopping up my podcast recordings, creating the video content.
22:20
SPEAKER_01: You know, I have someone else handing my inbox and my calendar, someone else doing some uh lead gen and prospecting for me.
22:26
SPEAKER_01: What's the so what of this for a listener?
22:28
SPEAKER_01: It takes a little bit of thinking differently because we as uh humans, I would say, want to be in control.
22:36
SPEAKER_01: We want to be in control.
22:37
SPEAKER_01: I want to be in charge.
22:38
SPEAKER_01: This is my baby.
22:39
SPEAKER_01: This is my thing.
22:40
SPEAKER_01: No one else can do it as good as me.
22:42
SPEAKER_01: Well, Dan Martell from Buy Back Your Time, he says 80% done by somebody else is a hundred percent awesome.
22:49
SPEAKER_01: So, so we just want to think differently.
22:51
SPEAKER_01: If you want to be in control, be in control of only the things that you can do that nobody else can do.
22:56
SPEAKER_01: That would be writing.
22:58
SPEAKER_01: So the only thing you should be in control of is the writing.
23:00
SPEAKER_01: Let go of the control of the other things that can that can uh allow other individuals to learn about you, learn about your books, learn about you know what your message is to the world.
23:13
SPEAKER_01: And um, that's where the business side of writing comes into play.
23:17
SPEAKER_00: We'll get back to the conversation in just a moment, but first I want to take a second to give a big thanks to today's sponsor, The Word Wizard.
23:24
SPEAKER_00: Now, you might have written an awesome book, but it's not ready for publication until it's been in the hands of a master editor.
23:31
SPEAKER_00: That's why my friend Karen Hunsinger, also known as The Word Wizard, is the perfect partner to help you craft the highest quality book possible.
23:40
SPEAKER_00: And the reason is that a great editor doesn't just correct grammar and spelling, they also correct wordiness, shifts in tone and voice, overuse of particular words and phrases, and they also enhance transitions, clarity, and accuracy.
23:54
SPEAKER_00: I've worked with Karen many times, and trust me, she is your secret weapon for crafting an amazing book.
24:01
SPEAKER_00: Visit Karen Hunsinger.com for a free sample edit today.
24:06
SPEAKER_00: That's Karen Hunsinger.com to get your free sample edit today.
24:10
SPEAKER_00: Now back to the conversation.
24:12
SPEAKER_00: And that is it is so hard for a lot of us to think in those terms because we're used to okay, I've got to do all this stuff myself and I've got to retain all my profits, and but the problem is if you think that way, you're you're really constricting your potential success because you can't do everything yourself.
24:29
SPEAKER_00: It's just not possible.
24:31
SPEAKER_01: And it depends on what type of book someone's writing, too, because like if someone's writing like mystery or novels or fantasy or what you know, whatnot, it's like, well, the unit price of a book sale, call it 20, 30, 40 bucks, right?
24:45
SPEAKER_01: I mean, you'd have to sell just to offset the thousand dollar expense using my example, a thousand dollars divided by a thirty dollar price point.
24:53
SPEAKER_01: Um, you got to sell uh 33 of them each month to offset that expense, minus a couple other things.
25:02
SPEAKER_01: So we do need to kind of think a little bit of logically, like, okay, how do I sell 330 books to offset just that expense?
25:11
SPEAKER_01: That's a book a day, essentially.
25:13
SPEAKER_01: How do I get one to two books sold every single day or one to two books bought every day using the same said same thing differently?
25:22
SPEAKER_01: That takes a little bit of strategy.
25:23
SPEAKER_01: That takes a little bit of, you know, but then if you add a uh if you 10x that you're selling 300 books a day at$30.
25:31
SPEAKER_01: Well, now you're now you're in a position where you can make six figures as an author, right?
25:37
SPEAKER_01: And and that's that's exciting.
25:39
SPEAKER_01: That's exciting for a lot.
25:40
SPEAKER_01: We just got to think how can we strategically do that?
25:43
SPEAKER_01: Who wants to listen to me?
25:44
SPEAKER_01: Who and then if you paired the book sales with maybe there's a course, maybe there's a curriculum, maybe it's a maybe it's a community.
25:52
SPEAKER_01: Do you want to join other fantasy readers where we all discuss this to join my community?
25:57
SPEAKER_01: It's only$30 a month.
25:59
SPEAKER_01: Well, that's again$30 a month.
26:01
SPEAKER_01: You get a hundred members to sign up for a$30 a month thing.
26:05
SPEAKER_01: It's$30 is easy times 100 people.
26:07
SPEAKER_01: Again, that's another compound effect.
26:09
SPEAKER_01: How do you draw people into that community?
26:11
SPEAKER_01: Takes a little bit of marketing.
26:13
SPEAKER_01: You don't need to be the person like behind the scenes doing it all.
26:16
SPEAKER_01: You could have a team that understands how to do that, but somebody has to have the vision, and that's got to be, in my opinion, you as the writer.
26:24
SPEAKER_00: So I can hear some writers, because I maybe this is a unique thing to writers where they feel like, well, every word that has my name on it has to be written by me.
26:34
SPEAKER_00: Now, of course, as a ghostwriter, I'm like, well, my whole career is based on the idea that I'm writing I'm writing words other people are saying that are are theirs, you know, because there's a whole there's a whole thing involved in it.
26:46
SPEAKER_00: And um, you know, just because words have somebody's name on them doesn't mean they actually wrote those words.
26:52
SPEAKER_00: That's been true all throughout history, but for some reason people still sort of throw up that objection, like, oh, if I post on social media, it's gotta be me, the one who's writing that, and so forth.
27:02
SPEAKER_00: For for writers who still wrestle with that, what would you maybe say to help them to let go of this idea that just because something is getting posted on social media or written in an email sequence or something, that they have to be the actual one writing that?
27:19
SPEAKER_01: So here's what I would say Dan Martell again, great book, buy back your time.
27:22
SPEAKER_01: He says 1080 10.
27:24
SPEAKER_01: I do the first 10%, somebody else does the middle 80%, and then I do the final 10%.
27:30
SPEAKER_01: And that middle 80% could be AI.
27:32
SPEAKER_01: That middle 80% could be a ghostwriter, that middle 80% could be something, but hey, this is what I want done.
27:37
SPEAKER_01: This is what I want it to sound like or look like.
27:39
SPEAKER_01: Go do it.
27:40
SPEAKER_01: They do the middle 80%, and then it's like it comes across my desk.
27:43
SPEAKER_01: So most of your time as the writer is just reviewing the mid the N 10%.
27:51
SPEAKER_01: But here's what happens as you are doing this and read and auditing and editing what is already done, the first small voice in the writer says, Well, that's gonna take me so much time, I might as well do it myself.
28:03
SPEAKER_01: Yes, however, eventually, whoever is doing that, whether it's AI or human, will learn what your tone is and what's acceptable.
28:11
SPEAKER_01: And after 10, 15, 20, 30, 50 occasions and all this being documented, eventually they'll get it.
28:17
SPEAKER_01: Oh, that clicks.
28:18
SPEAKER_01: And then eventually that auditing and editing diminishes, diminishes, diminishes, and then it's just an approval.
28:24
SPEAKER_01: So, what maybe took you an hour and a half at the beginning stages might only take five to seven minutes in the end stages.
28:30
SPEAKER_01: So, for five to seven minutes to approve all of the writing samples, that's a beautiful world to live in.
28:37
SPEAKER_01: How long does it take to get there?
28:39
SPEAKER_01: I would say 90 days, and that's why I offer a 90-day delegation plan for free.
28:44
SPEAKER_01: Anybody who wants to hop on our calendar, they could go to our website and book a 90-day delegation plan.
28:49
SPEAKER_01: We will map that out of like exactly what would need to happen, whether you use our service or not.
28:54
SPEAKER_01: This is how you can map out how to get some stuff done for you by uh so for you as you, just not by you within 90 days.
29:05
SPEAKER_00: That's really cool.
29:06
SPEAKER_00: That's really, really cool.
29:08
SPEAKER_00: I'm curious if you can, are there any tools that you would recommend for uh specifically in terms of AI?
29:14
SPEAKER_00: So let me give you an example.
29:15
SPEAKER_00: Um, I've only had experience with this in one thing.
29:19
SPEAKER_00: So um I've used Chat GPT a lot for a lot of interesting things.
29:22
SPEAKER_00: I think it's great for producing prompts and lots of uh social media posts and other kinds of stuff.
29:27
SPEAKER_00: Anyway, I had a client who's who really, really loves AI stuff.
29:31
SPEAKER_00: I wrote uh wrote a 60,000-word book for him, it actually comes out in a few weeks.
29:36
SPEAKER_00: And I wrote the book myself, you know, it it did not involve any AI or anything like that.
29:41
SPEAKER_00: But he put the whole finished book into Chat GPT and created some kind of, I'm showing my ignorance here, some kind of like special walled off version of Chat GPT where you can search just that book and it's not drawing from anything else, which I thought was really compelling.
29:58
SPEAKER_00: Is that kind of what you're talking about in terms of putting podcasts, books, other kinds of stuff into AI, and then it's only using those, it's only using that content as the basis for then what it spits out?
30:09
SPEAKER_00: It's a great question.
30:11
SPEAKER_01: Not I personally am not qualified to answer that because I have someone else on our team in our technology department that knows all this.
30:20
SPEAKER_01: Um, because for me to be to full transparency, for me to be on the cutting edge of knowing all the technologies and the AIs as they come out, it wouldn't be advantageous for me to be able to view the things that I do.
30:31
SPEAKER_01: Just like you as the writer, it's not advantageous for you to know everything about business.
30:35
SPEAKER_01: You need to know everything there is about writing.
30:37
SPEAKER_01: Just like me, I don't need to know about all the new cool technologies that come out.
30:41
SPEAKER_01: I have other people on my team that know that that's what they do.
30:44
SPEAKER_01: So I'm not qualified to answer that question personally, but here's what I can say if you could dream it, it's probably out there right now.
30:52
SPEAKER_01: Um it really is fascinating of what's possible with AI.
31:01
SPEAKER_01: Um, so what I would invite somebody to taking the question that you just asked, Kent, is what I would do is create a flowchart.
31:09
SPEAKER_01: I would say, imagine a flow chart.
31:10
SPEAKER_01: If you could create a flowchart of what the ideal if-thens would be, if I wrote a 60,000-word book, then I would want to run that 60,000-word book into an AI.
31:24
SPEAKER_01: If it was able to run through the AI, then I would want it to create blank videos, blank summaries, blank, you know, uh social media posts, whatever out of it.
31:36
SPEAKER_01: If I had those social media posts, then I would want to have somebody post all of those out on a 20-day calendar schedule to these platforms with these messages and these call to actions.
31:46
SPEAKER_01: If I was able to do that, these would be my call to actions.
31:49
SPEAKER_01: And it's just like an if-then flow chart of the process.
31:53
SPEAKER_01: I would build that out first.
31:55
SPEAKER_01: That's cool.
31:56
SPEAKER_01: Then once you have those if-thens, like that flow chart, then we could start getting into the technologies because that's what a business system is.
32:03
SPEAKER_01: The way we define it at better than rich, is a series of processes, policies, and technology.
32:08
SPEAKER_01: Process is the if-then.
32:09
SPEAKER_01: The policy is the writing, like what's the way we're actually going to reinforce this?
32:14
SPEAKER_01: And then the technology, what's what's the executing platform?
32:18
SPEAKER_00: Yeah, that's good.
32:19
SPEAKER_00: That that's really good.
32:20
SPEAKER_00: And it's this kind of stuff that I think many writers, when they hear words like you know, processes and systems, it kind of makes their their heads want to explode a little bit because there's there's such an emphasis that I just want to do the creative work, I don't want to have to mess with the marketing and the sales and the the systems and thing and the clients and all the other social media and all that kind of stuff.
32:39
SPEAKER_00: But man, this is kind of where the magic happens, you know.
32:41
SPEAKER_00: If you can work all day writing great stuff, but if there aren't these processes and systems or other people to help get your stuff out there, then who's ever gonna read it?
32:51
SPEAKER_00: Who's ever gonna know about it?
32:53
SPEAKER_00: So there's a sense in which even highly creative types have to really embrace all these other kinds of things because that's what makes change and impact and influence and success possible, correct?
33:07
SPEAKER_01: That's why it comes back to my initial thought for this person is what's the purpose of your writing?
33:11
SPEAKER_01: Uh why do you why were you given this gift of writing just to keep it to yourself?
33:17
SPEAKER_01: I don't know if that's the truth.
33:19
SPEAKER_01: Uh, if you were given the gift, then it's like, cool, how do I leverage this gift to serve humanity, to serve my mission, to serve my purpose?
33:28
SPEAKER_01: And um the more we can tap into that, the better.
33:32
SPEAKER_01: I mean, so so as a writer, whatever, especially with technology, oh my gosh.
33:38
SPEAKER_01: I mean, podcasts like I don't I'm in Florida right now, Ken.
33:41
SPEAKER_01: I'm in St.
33:41
SPEAKER_01: Augustine, Florida.
33:42
SPEAKER_01: Where are you right now?
33:43
SPEAKER_01: I'm in St.
33:44
SPEAKER_01: Louis.
33:44
SPEAKER_01: I was acting in St.
33:45
SPEAKER_01: Augustine last year.
33:46
SPEAKER_01: What a what a beautiful city.
33:48
SPEAKER_01: Oh, it's so nice.
33:49
SPEAKER_01: So it's like for us to be like thousand miles away or whatever, to be able to have a conversation and then someone else's around the world being able to listen to this, like technology is is incredible.
34:00
SPEAKER_01: So you don't have to be, I mean, you you had to if you went back 200 years and you were a writer, my gosh, it would be really, really tough to get your message out to the world.
34:11
SPEAKER_01: But today you have something to say, you can be a writer, but also use the tools that are in your toolbox, it'd be like kind of silly and almost ignorant to not to be like, oh, well, I am just a writer, therefore, all I do is write.
34:26
SPEAKER_01: That's good, and you should.
34:28
SPEAKER_01: And then in order to make sure you're not a starving writer, that you can have lifestyle and you could have 3x freedom and you could have fulfillment and you could have a following and you add value to the marketplace.
34:41
SPEAKER_01: I do recommend having some sort of business-minded team around you uh in your corner to really support you because what does that do for what does that do for your message?
34:51
SPEAKER_01: What does it do for your legacy?
34:52
SPEAKER_01: What does it do for generations beyond you?
34:55
SPEAKER_01: Um, it's beautiful.
34:56
SPEAKER_01: I mean, I have a whole library.
34:57
SPEAKER_01: I've I have a bookshelf here, I have a bookshelf here, I have a two bookshelves upstairs.
35:01
SPEAKER_01: I love reading.
35:02
SPEAKER_01: Are you look at your bookshelf behind you?
35:04
SPEAKER_01: Like these people that wrote these books had to get marketed in order for it to get on our bookshelves, right?
35:11
SPEAKER_01: Like, um, and I just I just went to uh the local um a post office, and the post office is in the back of a used bookstore, and I just picked up like Ernest Hemingway's uh old uh the man uh the man old man in the sea.
35:28
SPEAKER_01: Old man in the sea.
35:29
SPEAKER_01: Old man in the sea, right?
35:30
SPEAKER_01: I heard about this book.
35:30
SPEAKER_01: I never read it.
35:31
SPEAKER_01: I was like, all right, it was three dollars.
35:34
SPEAKER_01: I mean, my goodness, this guy's masterpiece of art for three dollars was you know, is what I was able to get in my possession by accident because it was just happened to be on the shelf where I was buying something.
35:47
SPEAKER_01: But imagine if Ernest Hemingway knew how to market.
35:50
SPEAKER_01: If Ernest Hemingway knew he had a team of people around him, I mean, like that's the way I want you to be thinking.
35:56
SPEAKER_01: That book wouldn't be three dollars, that book would be a lot more, it would be a sacred piece of art.
36:02
SPEAKER_01: Um, and that's marketing.
36:04
SPEAKER_01: Marketing is what can help you create your your art and actually uh allow people to view it that way.
36:13
SPEAKER_00: I noticed behind you you've got several books.
36:15
SPEAKER_00: Uh you've mentioned uh Dan Martell's book a couple times, which is a great book.
36:20
SPEAKER_00: I haven't finished reading it, but I've it's on my bookshelf actually up there.
36:23
SPEAKER_00: Just above my head.
36:24
SPEAKER_00: Um now behind you also is Alex Hormozy's book.
36:28
SPEAKER_00: Is that how you say his last name?
36:30
SPEAKER_00: Yeah, Alex Hormozi.
36:32
SPEAKER_00: But you've got both his books.
36:34
SPEAKER_00: Yeah.
36:34
SPEAKER_00: Yeah, I've got both of those too.
36:36
SPEAKER_00: Um, are those hardbacks behind you?
36:38
SPEAKER_00: They are.
36:39
SPEAKER_00: How do you get a hardback version of those?
36:41
SPEAKER_00: Are those available on Amazon?
36:43
SPEAKER_01: They were actually gifts.
36:44
SPEAKER_01: Um, well, the one the hundred million dollar lease, I I attended his uh like uh webinar that he did, and I was one of the guys that bought the hat.
36:52
SPEAKER_01: You know, he sold the hat, so I was like, Oh nice.
36:55
SPEAKER_01: Yeah.
36:56
SPEAKER_01: Uh but this one was a gift.
36:57
SPEAKER_01: The$100 million offer hardback was a gift to um by uh Dustin actually from the community.
37:02
SPEAKER_00: So cool.
37:03
SPEAKER_00: What are your do you have any anything that could because he's he's really been like a huge rising star the last few years in the entrepreneur world and online business space?
37:12
SPEAKER_00: What are some things in terms of um and I here I'm gonna put you on the spot a little bit, but are there any takeaways that we should have as writers from the way that he has marketed and launched his books because they've been enormously successful.
37:26
SPEAKER_00: It almost seems like he just kind of came out of nowhere the last few years and has been this raging success.
37:32
SPEAKER_00: And I know that he didn't just come out of nowhere, obviously, but I'm really fascinated by what he's doing and how he's launched his books.
37:41
SPEAKER_01: Well, I have several.
37:43
SPEAKER_01: Um, so I have this, I have the softback.
37:45
SPEAKER_01: This is the one I'd originally bought, and this is the one with my folded pages.
37:49
SPEAKER_01: So a hundred million dollar offers for those of you guys listening.
37:51
SPEAKER_01: If you're on YouTube, you could see the video, but um, page 15.
37:55
SPEAKER_01: Make people an offer so good they would feel stupid saying no.
38:00
SPEAKER_01: Yeah.
38:00
SPEAKER_01: So that's the foundation of what Alex's work is.
38:04
SPEAKER_01: Make it make an offer so good that people would feel stupid saying no.
38:08
SPEAKER_01: So when he goes into his his grand slam offer equation, uh, which again is is in his book, and I'll find the page for you so that way if you wanted to pick it up, I I am a huge fan of Hermosy.
38:23
SPEAKER_01: Um, this is page 56, okay, 56, and he says your dream, the your prospect's dream outcome at the top should be as high as possible times their perceived likelihood of achievement.
38:42
SPEAKER_01: You want that to be as high as possible.
38:44
SPEAKER_01: So I want blank, like for his for health fitness, right?
38:48
SPEAKER_01: I want to be as healthy as possible, yeah, perceived likelihood of achievement in a very easy, simple way.
38:54
SPEAKER_01: Real, like I can I know I can do it.
38:56
SPEAKER_01: I want to be fit and I know I could do it, divided by time delay should be as low as possible.
39:03
SPEAKER_01: You want to decrease time delay times the effort and sacrifice.
39:07
SPEAKER_01: I want to be super healthy and fit, and I know I can do it in less than 90 days with minimal effort and sacrifice, right?
39:15
SPEAKER_01: Like that's the whole formula.
39:17
SPEAKER_01: So building an offer that is so easy.
39:21
SPEAKER_01: Now, you obviously that's where the strategy comes into play.
39:24
SPEAKER_01: He's been able to do that with his with what he what he teaches and what he does.
39:30
SPEAKER_01: That's the genius behind it.
39:32
SPEAKER_01: The genius is how can I get so clear on my offer?
39:35
SPEAKER_01: And then with a hundred million dollar leads, again, all of his, all of again, I love I love this book.
39:41
SPEAKER_01: I mean, we could go to we could go to certain pages right here in this book where right here at page 49, his core four for the book, people who you know, people who you don't know, one-on-one private, one to uh one to infinity, which is the public.
40:00
SPEAKER_01: So what he says is one-to-one private.
40:02
SPEAKER_01: So it's like a box, like a matrix box for you guys listening.
40:05
SPEAKER_01: So he says, people who you know and one-to-one private, that's your warm outreach.
40:10
SPEAKER_01: That's your warm networks.
40:11
SPEAKER_01: Those are the people that you know really, really well.
40:13
SPEAKER_01: You send them private one-on-one messages for your uh for your people you know really well and you want to give it to the public, that's your free stuff, that's your lead magnet.
40:24
SPEAKER_01: Then there's the people who don't know you at all.
40:26
SPEAKER_01: How do you reach out to them one-on-one?
40:28
SPEAKER_01: That's your cold outreach, having strategy for that, hence what we discussed already on this podcast with you and I, Ken.
40:33
SPEAKER_01: And then the one to the public, which is the paid ads.
40:37
SPEAKER_01: Me, I'm not a huge proponent for the paid ads, and even says that's the last step.
40:41
SPEAKER_01: But too many people and too many business owners see their one-to-one private, the warm outreach, my warm network one-on-one private.
40:48
SPEAKER_01: It's like, ooh, do I really want to let them know what I'm doing?
40:51
SPEAKER_01: Isn't that weird?
40:52
SPEAKER_01: If I ask for favors and stuff like that, well, that's why the offer needs to be so good.
40:58
SPEAKER_01: So you can feel really excited about sharing that with your warm networks about, hey, I'm doing this cool thing.
41:06
SPEAKER_01: I'd love for you to know about it because it's so good you can't say no.
41:10
SPEAKER_01: Again, I could riff on Hermosy for a while, but um, that that would be my short version.
41:15
SPEAKER_00: Oh, that's good.
41:16
SPEAKER_00: That's really good stuff.
41:17
SPEAKER_00: And and I love his I love his books because I feel like he makes all this really plain and understandable.
41:23
SPEAKER_00: He reminds me a lot of Russell Brunson.
41:25
SPEAKER_00: In fact, and I almost wonder if like they don't have the same artist for their books because they have like those stick figure drawings.
41:30
SPEAKER_01: Hermozi went through Brunson's training.
41:32
SPEAKER_00: Like that's that was his mentor, yeah.
41:34
SPEAKER_00: It totally makes sense.
41:36
SPEAKER_00: I do really like those stick figures because I feel like, man, I could kind of draw those for my books, but that they're kind of endearing, they're very simple, and I I find emotionally I relate to those kinds of illustrations far more than like the really high on the ultra design, really cool stuff.
41:54
SPEAKER_00: I don't know.
41:55
SPEAKER_00: Maybe I'm just simplistic or something.
41:56
SPEAKER_01: It's elementary, it makes it it makes it easy to digest, and that's his whole brand.
42:01
SPEAKER_01: His whole brand is keep things as simple as possible.
42:05
SPEAKER_01: Yeah.
42:05
SPEAKER_01: Um, and maybe that's not your brand, but if for him it is, and that's why I model it because we want to keep things as simple as possible because business could be complicated, and um, you know, it takes a savvy person to be able to make something uh something complex simple.
42:23
SPEAKER_01: But to make something simple, complicated is it's well, that's easy to do.
42:26
SPEAKER_00: Anybody could do that.
42:28
SPEAKER_00: I remember John Maxwell years ago, and this quote has stuck with me forever, because I was a college professor for 17 years before I got into ghost writing, left that job a few years ago to do this full time, and I remember one time he said a um what was it?
42:43
SPEAKER_00: He said, A teacher is someone who takes something simple and makes it complex, but a communicator is someone who takes something complex and makes it simple.
42:54
SPEAKER_00: And I always felt very convicted about that.
42:56
SPEAKER_00: And I I love authors like like Hermozzi and Russell Brunson and others who who take these complicated concepts and make them really, really understandable, particularly for those of us who don't come from a business background.
43:09
SPEAKER_01: Yeah, and and that's what my business partner and I have tried to do as well for our members of our community.
43:14
SPEAKER_01: We try to demystify things like automation, like Zapier.
43:18
SPEAKER_01: Oh my gosh.
43:19
SPEAKER_01: Like, so we did like a mini course, and the day one of the mini courses was to show you how to build your first zap, which was really easy.
43:24
SPEAKER_01: And it's an automation that it's like, oh my God, it's so mysterious.
43:29
SPEAKER_01: How did I get this email at the same time?
43:31
SPEAKER_01: I got this text message, and uh, it's it's but we've like we just try to demystify some of that.
43:37
SPEAKER_01: Um some of the things that the big corporations do.
43:42
SPEAKER_01: Uh, and we're like, wow, that's actually not that hard.
43:46
SPEAKER_01: You know, you could have a CRM.
43:47
SPEAKER_01: Some people are like, What's that?
43:48
SPEAKER_01: What's a CRM?
43:49
SPEAKER_01: It's like a CRM, a client resource management software.
43:53
SPEAKER_01: Like, where do you store all of your prospects?
43:56
SPEAKER_01: Anytime somebody wants an email from you, like, where do you store that?
43:58
SPEAKER_01: No, I don't store anything.
44:00
SPEAKER_01: Of that.
44:00
SPEAKER_01: It's like, well, it's really easy.
44:01
SPEAKER_01: You know, you could get like a go high level for under a hundred bucks and it stores everyone.
44:05
SPEAKER_01: You could click one button, boom, they all get an email, they all get a text message.
44:09
SPEAKER_01: You know, it's just like so easy.
44:10
SPEAKER_01: And then if they want more information from you, they could go to your website and lock in.
44:14
SPEAKER_01: Oh, I don't have a website.
44:15
SPEAKER_01: That's expensive.
44:16
SPEAKER_01: You don't need a website.
44:17
SPEAKER_01: You could just get a landing page, a landing page.
44:19
SPEAKER_01: You could actually build one of those on Go High Level.
44:21
SPEAKER_01: It's like there's so many simple ways that you can do and like that you can look like you're running a multi-million dollar, very successful organization on a shoestring budget just by using the proper technology.
44:37
SPEAKER_01: So that again, that's the these are the some of the things that we try to do in our operator-to-owner program and some of the educational products that we offer at Better Than Rich.
44:45
SPEAKER_01: We you know, we we just want to help as many people as possible.
44:47
SPEAKER_00: That's our mission.
44:49
SPEAKER_00: Well, Mike, you've definitely helped me today.
44:51
SPEAKER_00: I've taken some notes.
44:52
SPEAKER_00: Uh, I'm gonna go back and listen to this conversation as I always do.
44:55
SPEAKER_00: Um, because this is really helpful.
44:57
SPEAKER_00: This is really, really good stuff.
44:59
SPEAKER_00: Uh so first of all, thanks for making time to be a guest on the show today.
45:02
SPEAKER_00: And second of all, where can people find out more about you and your programs?
45:06
SPEAKER_00: And also if you could share about your podcasts as well.
45:08
SPEAKER_00: I know you're a podcaster and I have always have a heart for podcasters.
45:11
SPEAKER_00: So tell us more about where we can find all your cool stuff.
45:15
SPEAKER_01: Sure.
45:15
SPEAKER_01: So the um to take me up on the 90-day delegation plan, I would start there for everyone who's listening.
45:22
SPEAKER_01: Um, and yourself included included, like we myself and my team, we have and and I've been doing a lot of these because I have a lot of fun with them.
45:28
SPEAKER_01: They could go to VA as an virtual assistant dot betterthanrich dot com and just click schedule free consultation.
45:37
SPEAKER_01: That will take them to a booking link for a free 90-day delegation plan.
45:41
SPEAKER_01: You'll also get a 25-page workbook uh called a time audit workbook in that link for free as well.
45:49
SPEAKER_01: If you just go through the workbook and have the conversation with us, you can you can free up tremendous amounts of your time.
45:57
SPEAKER_01: I would say at least five hours a week and and maybe even upwards of 10 to 15 or 20 hours a week of your time um using some of this stuff, offloading some of those low-wage tasks.
46:07
SPEAKER_01: So I think you'll really enjoy that.
46:09
SPEAKER_01: And then our podcast is called The Better Than Rich Show.
46:12
SPEAKER_01: Um, it's on Apple, Spotify, YouTube.
46:15
SPEAKER_01: We mainly uh discuss uh how topics around business and systems, but more importantly, is once the business and systems are put in place, what is the fulfillment part of life?
46:25
SPEAKER_01: So we we talk about a lot of things on a wide variety of spectrum in in that vein.
46:31
SPEAKER_01: Uh, but there's lots of episodes on specifics to business that could be really helpful for for someone who wants to continue that conversation there.
46:38
SPEAKER_01: Um, those would probably be the best places.
46:40
SPEAKER_01: I mean, we we have uh we're all over social media, we have a free Facebook group, but all of that would kind of come on the other end.
46:46
SPEAKER_01: So the ninja stuff, this secret stuff is when you book a call, you get into our CRM, and then when you're in the CRM, then we can market to you and stuff like that.
46:55
SPEAKER_01: But like that's that's why we give again, taking peeling back the curtain, you give something that's so valuable for free, a 25-page workbook and a consultation on helping you delegate stuff.
47:06
SPEAKER_01: You're like, yeah, like, and then on top of that, we give you more free stuff, a free Facebook group you could join with 1,500 other people.
47:13
SPEAKER_01: It's like great.
47:14
SPEAKER_01: And we give them like access to like a$29 mini course if you want it.
47:17
SPEAKER_01: It's like only$29, but it's valued at like probably a couple hundred that people would pay.
47:22
SPEAKER_01: And then there's like the low ticket, and then from there it's like, hey, we have more like high-ticket stuff if you're interested.
47:27
SPEAKER_01: No, that's not for me.
47:28
SPEAKER_01: No sweat.
47:28
SPEAKER_01: Then we just add value to them with the podcast and nurturing them.
47:31
SPEAKER_01: Then they get some wins on the free stuff and the hot low ticket stuff, and then it's like, oh man, I what if this is maybe I should take some of this money and and it reinvest, and we foster relationships with people, and that's what we teach our students to do as well.
47:45
SPEAKER_01: Like, that's that's our goal.
47:46
SPEAKER_01: It's a long game, uh just like Hermose.
47:48
SPEAKER_01: Or Hermose is taking someone who's not at$3 million.
47:51
SPEAKER_01: How can I get into a three million dollar business?
47:53
SPEAKER_01: And then once they're at a three million dollar business, then they could become a prospect for his company acquisition.com.
47:59
SPEAKER_00: I love it.
48:00
SPEAKER_00: I love that that value ladder and thinking long term because a lot of us don't we don't think naturally long term.
48:07
SPEAKER_00: We think in short term.
48:08
SPEAKER_00: I gotta have this today, I gotta have this result.
48:10
SPEAKER_00: I've got to get all these Instagram followers or this email list or whatever.
48:12
SPEAKER_00: I've got to get it done right.
48:13
SPEAKER_00: I've got to write this book in over the weekend, you know.
48:16
SPEAKER_00: These kinds of short-term thinking type of things.
48:19
SPEAKER_00: So yeah.
48:20
SPEAKER_00: So thanks for coming and adding value to us.
48:22
SPEAKER_00: This has been an absolute blast.
48:23
SPEAKER_00: I'm so glad that we've connected.
48:24
SPEAKER_00: Yeah, I agree.
48:25
SPEAKER_00: Thanks for having me, Kent.
48:26
SPEAKER_00: My pleasure.
48:28
SPEAKER_00: I sure hope you took some good notes during that conversation because Mike shared a lot of really good stuff with us about using systems to grow your writing business.
48:36
SPEAKER_00: My goodness, couldn't we all stand to do better with this?
48:38
SPEAKER_00: I know I certainly can, and I imagine you probably can as well.
48:42
SPEAKER_00: So many thanks to Mike for sharing your wisdom with us on today's episode.
48:46
SPEAKER_00: Again, check out Mike's website at Mikeabramowitz.com, and when you go to VA.betterthanrich.com and you click on schedule free consultation, you can get his free twenty-five page workbook, which is packed full of really good stuff.
49:00
SPEAKER_00: Hey, as always, my friend, I appreciate you listening, and I'll see you next time.